Next Reading: NorCal Bike Sport

Next Reading: NorCal Bike Sport

I’m excited to announce I’m going to be reading from “Why We Ride” again.

This Friday, October 3, I’ll be appearing at NorCal Bikesport in Santa Rosa, ahead of Levi’s GranFondo. I’ll sell and sign books from 3:00 to 5:00 and then do a short reading at 8:00.

If you’re in the area, consider yourself invited.


A massive thanks to this guy on the right, Glenn Fant, the proprietor of NorCal Bike Sport, and his staff, for making this happen.

NorCal Bike Sport can be found at: 425 College Ave, Santa Rosa, CA 95401
Phone: (707) 573-0112

And in other news, for those of you who will be in Santa Rosa for the ride, we will be doing a recovery ride on Sunday morning to flush the legs and see some other bits of beautiful Sonoma County. We will meet at Flying Goat Coffee on Sunday at 10:00am.

Flying Goat Coffee can be found in Railroad Square at: 10 Fourth St, Santa Rosa, CA 95401


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  1. SusanJane

    Welcome back to Santa Rosa! The weather should be perfect for everyone. I’ll be at the reading in spirit — that fly on the back wall taking it all in and smelling the bike shop smells. Someday its going to happen and you and your family will be living up here in this fabulous part of the world.

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