Some things in this world are inevitable. Baby-kissing politicians, people going “aw” at pictures of baby animals and Assos introducing its own line of ultra-premium (and expensive) eyewear. How could they not? Whether you like the Swiss company’s style or not, theirs is a unique statement, a flair as impossible to reproduce as it is to anticipate.
I’ll be honest and say that at first blush, my initial viewing of them at Interbike, I briefly flashed on the idea, “My God, this time they’ve gone too far.” It’s the same thought I had when Oakley introduced the first M frames, the initial Zeros and, come to think of it, countless other models. Eventually I got used to seeing strange stuff from Oakley and I was no longer surprised. But the Zegho was something new, more alien than fresh, more Beverly Hills than Boston.
If you’ve ever been wowed by packaging, be prepared to be wowed by this presentation. The box folds open to reveal a number of shots that depict the construction of a set, from unmelted beads all the way to final assembly. Natrually, they come with a first-rate case
As cool as the packaging was, I couldn’t stop looking at the glasses.
The cascade of details that makes them distinct is hard to take in all at once. The first thing I tried to take in were the lenses. They are huge; not quite diving mask huge, but seemingly Oakley Factory Pilot huge. Where’s Davis Phinney when you need him?
When you pick them up you can’t help but notice how light they are. Were they helium-infused? Most bottle cages weigh more than the 27g these come in at. And as you’re trying to process just how light they are you notice how that they are as flexible as a yoga instructor. Then there’s the frameless design, making them ideal for head-down efforts at the front so that you can look straight up your brow to the road ahead.
When I put them on I expected to look in a mirror and see something ridiculous, like when my son wears my wife’s sunglasses upside down, or when my cat plays Jack Johnson songs on the bongos. That first look in the mirror? No gasp. It was different, but not heart-stopping. I’ll admit that I joked how I wanted to get a pricey golf shirt, my best wool slacks and Cole Haan loafers and just walk around Rodeo Drive. I figured it was my best shot at being mugged by people who make enough to buy and/or sell me.
Back to the actual details. The Zeghos are available in three models. There’s the Werksmannschaft (factory team) which features predominantly white temples with Assos-green details. The lenses are a charcoal gray gradient. Next up is the Amplify which features black temples, the same Assos-green details and a high-visibility yellow lens perfect for riding in lower-light conditions. Finally, there’s the Noire which features the same black temples as the Amplify paired with the charcoal gray (Assos calls it black) gradient lens of the Werksmannschaft. I’ve been riding with the Noire.
I live in a locale that is exact opposite of Boulder, Colorado, based on available light. By the time the sun comes out in the South Bay, my ride is over and I’m doing something else. So I was curious if on ordinarily overcast days there would be enough light for me to see. I don’t mind saying I was pleasantly surprised the first time I wore them on one of the early weekday rides and the gradient gave me more than enough visibility. I was surprised; I honestly thought that I wouldn’t be able to wear the Noires that early in the day except around the time of the summer solstice when the sun rises, well it rises too damn early at the end of June.
Part of the visibility puzzle is solved with a really key piece of information. The lens is made by Zeiss. If that doesn’t ring a bell tolling “ultra-high quality”, this one will: Nikon. Zeiss makes the elements in Nikon lenses. In general, lenses are much better than they were a dozen years ago, but these are exquisite; I’m accustomed to noticing a gradient and with these I can’t tell just when they start they are so gradual. Assos materials tell how this eyewear is less an Assos project than a collaboration with Carl Zeiss. What that means is that they made full use of Zeiss’ considerable knowledge, and it shows.
The Zeghos have an unusual degree of wrap to them. Assos touts how they offer a true 180-degree field of vision. I haven’t measured, but I can say they offer the most complete and unobstructed view of any eyewear I’ve ever worn. They call the fit ClickFace, which refers to their claim that once on the glasses don’t move even if you look straight down as your tongue lolls on your bike’s top tube. That’s certainly my experience (not the tongue thing but the glasses not moving bit). The optics have been certified as Class 1, top-of-the-line and distortion-free.
All the best eyewear that I use these days also feature lenses with hydrophobic coatings. I wore the Zeghos on Levi’s Gran Fondo (more about that in a sec) and when the day turned foggy and occasionally misty I was impressed at how well the lens remained clear. On the often dark descents out at the far end of King Ridge Road the gradient treatment really allowed me excellent vision. Part of the reason I chose to wear the Zeghos was also to see if other riders would look at me and ask, “Did you lose a bet?” “What’s that on your face?” “Dude, do you know you look like Elton John’s deranged nephew?”
I can’t tell you how many people saw them on me that day, but it was easily in the hundreds and no one said a thing against them. I did get a few inquiries from folks who wondered, “What are those cool glasses?” Not a lot, to be fair, but there were some.
Because of their unusual shape one concern I had was whether they would rise high enough above my eyebrows to bang into my helmet. It’s a problem I’ve had with Bell Helmets and all eyewear I own. I hate that that happens with Bell helmets; I love their designs. I’ve worn the Zeghos with three different helmets from Giro (including the Aeon) plus two from Specialized (including the Prevail) and didn’t have that problem with any of them. I was also able to find a good way to tuck them into both the Aeon and the Prevail.
You may recall that I mentioned just how flexible these are. That little feature became a serious selling point any time I wanted to pull them from my helmet and then get them on my face without getting the temples caught in my helmet straps. They are so flexible I can simply hook a temple over one ear and pull them across. Don’t try that with your Jawbones.
I can feel some of you queueing up to report your disdain for the styling. I respect not everyone will like them. Better yet, Assos knows some people won’t like their stuff and they are more than okay with that. They don’t want to be the ubiquitous clothing line out there. That may tell you a bit about why their stuff features what seems to be the most expensive materials they can find and why their products can carry prices that would make Vera Wang blush. Which brings us to the damage, chief. The entry point for the Zeghos is the Amplify at $399. The Werksmannschaft goes for $429. The Noire I recently found out are limited production and go for an unflinching $469.
Giro and Specialized both pulled out of the eyewear market because Oakley is less an 800-lb. gorilla than an 8000-lb. one. To have two fabled companies pull out of the market tells you something about the uphill battle it is to go head-to-head with Oakley, but to enter the cycling eyewear market is to do exactly that. You really don’t have any choice. Assos is taking an approach that isn’t unusual for them, but really hasn’t been tried by anyone else. Rather than try to compete at the same or a lesser price point, they are going above. I’ve got a few buddies who will buy some because that math makes perfect sense to them.
Are they perfect? No, but they sure do aspire to it. What could be better? Other than the price, I’m not sure. Are they worth it? Given what we pay for some of their competitors, without a doubt.