Tag Archives: Trek

Rolf Prima Ares 4 Wheels

Rolf Prima Ares 4 Wheels

In the late 1990s, Rolf Prima wheels were getting spec’d on a great many Trek road bikes, most of them, at least according to my memory. Their approach of pairing spokes at the rim, rather ...

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Snake Oil

Snake Oil

The other night my wife decided to walk up to our corner convenience store to grab a drink—her latest favorite Vitamin Water. I asked her to bring back a Mexican Coke for me. What I didn’t ...

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Book Review: Wheelmen

Our species likes stories to be relatively straightforward and with a minimum of characters. Just think of how many movies you’ve seen with half a dozen or so  speaking parts. Off the top ...

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Fallout

 The tribute to Armstrong’s ’99 Tour win at Trek Headquarters When I was a boy, I had a thing for Porsche. I thought their cars were sexy in ways almost nothing other than lingerie ...

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The Bell Curve

Some years back I was in an editorial meeting for a bike magazine when two of my colleagues suggested the publication for which we toiled needed to embrace bicycle commuters and the ...

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Cervelo R3, Part I

The world changed when the bike industry moved to carbon fiber for fabricating most high-end bicycle frames. The shifts were myriad. Many of the bigger companies began employing engineers for the ...

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The Cannondale SuperSix EVO

Brand identity is a funny thing. When I was a kid, Ford represented the car my dad drove. Later, it came to stand for an American car I wouldn’t own even if you gave it to me. More recently it ...

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The RvV Wrap-Up

What. A. Race. There were so many big moments in yesterday’s Tour of Flanders, it reminded me of a Fourth of July fireworks show. As soon as you think, “That must be it,” ...

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Friday Group Ride #57

Enough, enough, enough of all this doping-related blather. Just because the Tour of Qatar is as entertaining as watching someone do their taxes, doesn’t mean we shouldn’t be spending ...

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