Rapha Winter Embrocation

February 8, 2012 by  
Filed under Machine

Okay, let’s get something out there between us right away: Los Angeles and winter are as well acquainted Pat McQuaid and common sense. It’s not that one is hostile to the other, they’ve just never been introduced. It gets colder in Los Angeles during the months of December, January and February, but that doesn’t make it winter. Similarly, women race bicycles, but that doesn’t mean they deserve a minimum wage.

Wait … what?

Let’s move on. Winter. I’ve had this stuff for nearly a year. Why? Friends who had tried the Rapha Winter Embrocation told me is was spicy. Around these parts that’s code for “too much heat for the South Bay.” So I waited out our mild spring. And our unambitious summer. Even our tame fall.

I wasn’t presented an opportunity to even try this stuff until December. That was the first time temperatures dropped below 50 degrees. And this stuff proved to be warm. It did just the trick out on the road, keeping the legs both warm and shiny and smelling like a medicine cabinet from 1964. Heavy on the wintergreen with hints of lavender, cypress and juniper berry.

So how hot is this stuff? I’d give it a 6. It’s about the same as a Mad Alchemy medium, which is a good, all-pupose heat for most places that actually experience something like four seasons. The more I type, the more I destroy my own street cred. Step away from the keyboard, sir.

Frankly, all that stuff is just data. Here’s what makes the Winter Embrocation amazing. It’s a self-contained experience. Consider a time capsule in a cream. From the metal canister with the embossed screw top (which reminds me of the old metal film canisters from my youth) to the rich perfume, the embro evokes a bygone time. But that’s only part of the attraction of this concoction. While I respect that not everyone loves Rapha stuff (usually because it’s more expensive than a Fabergé egg), they do a remarkable job of conveying their obsession with cycling.

I couldn’t tell you the last time I saved packaging from something, but the box the embro arrived in is so cool I’ve been unable to throw it out so far. The pink seal on the box let’s you know unequivocally that you are beholding a Rapha product. But the seal bears a short note about Mont Ventoux, just as two of the four sides of the box are splashed with a photo of Mont Ventoux shot near the Simpson Memorial. On another side they reveal the connection of Mont Ventoux to the embro: The scent is taken from native flora in the area. All of the Rapha skincare products share this association with the flora of Provençe. You should try the soap. It’s like bathing in lavender itself.

Texture and consistency in embrocations doesn’t get discussed enough. I have to say that the consistency and feel of the Winter Embrocation is spot-on. It’s creamy enough to spread easily without having a watery feel. Unlike some embros, this one will travel well.

A 4.2 oz.tin goes for $27. While that’s a bit more expensive than some embrocations, it’s not so expensive as to continue to cultivate Rapha’s reputation as more expensive than everything else, save Assos. You can find out more here.

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