A brand is a funny thing, isn’t it. A name, a feeling, a history (or some sort of story) attached to products of a certain type and a certain quality, sometimes varying wildly over time. ...
Tag Archives: Specialized
Paceline Podcast 149
The UCI has announced the first-ever eMTB world championships. There will be multiple categories for both men and women and the prize money will be equal. Of course, there are people who think ...
Typhoon in Paradise
I’ve been in the bike biz long enough to have weathered multiple recessions. I watched the bottom fall out of the entire industry 10 years ago during the housing crash that caused the ...
Interbike 2018, the Faces, Part II
Jeff Zell, on the left, heads up operations for Panaracer and Minoura here in the U.S. I got to know him after I wrote Peloton’s eighth issue. He charmed me in his note and it was easy to ...
CrankTank, Part I
I’m in Ketchum, Idaho, for a new event called CrankTank. It’s a successor of sorts to PressCamp which was shut down after last summer. The format is a bit different, with fewer ...
First Ride: Specialized Epic
A demo van recently showed up to our Wednesday night race series. The Howarth Park Dirt Crits are put on by Bike Monkey and ladle out silly amounts of fun. The only reason I miss them is when ...
The Deuce Rides
One of the more amazing experiences of being a parent, for me, has been watching when the light goes on in a kid’s—my kid’s—head. Something suddenly clicks and they grok something ...
The Master
When I learned that Mark DiNucci had designed a new tube set, one for which he had done all the CAD files, and then had designed a lug set to go with it, that this was his chance to revisit the ...
Business on Top, Party on the Bottom
It doesn’t seem fitting or nice to call a shoe the mullet of footwear. Even if meant as a compliment, it would be so left-handed that a gun enthusiast friend of mine would wink and say, ...
