Tag Archives: Specialized

Specialized S-Works Evade Helmet

Specialized S-Works Evade Helmet

Aero product marketing has a tendency to focus on savings, as in, you’ll save X watts. In theory, it makes sense. In actual practice, the only people I know who save energy are those with ...

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Snake Oil

Snake Oil

The other night my wife decided to walk up to our corner convenience store to grab a drink—her latest favorite Vitamin Water. I asked her to bring back a Mexican Coke for me. What I didn’t ...

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Volagi Liscio, Part I

Volagi Liscio, Part I

One of my favorite features of the bike industry is its low threshold to entry. If you want to manufacture something in the bike industry, depending on just what you want produce, the fixed costs ...

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RKP End of Year Awards

With another year coming to an end, this is our annual excuse to look back and recognize those moments from this year that are worthy of further acknowledgment and/or memorialization, even in ...

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