Tag Archives: Shimano XC5

The Paceline Podcast #97

The Paceline Podcast #97

Fatty has been vacationing and says his kits don’t fit. In the spirit of truth in advertising, we’re actually pretty relieved. A skinny Fatty is not a fatty, right? Recently, he went ...

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Room to Grow: Shimano XC5 Shoes

Room to Grow: Shimano XC5 Shoes

I receive calls from time to time to help newer companies with their branding message. Part of the problem I often identify is that they are trying to position themselves as utterly unique, a ...

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