Tag Archives: Shimano shoes

Room to Grow: Shimano XC5 Shoes

Room to Grow: Shimano XC5 Shoes

I receive calls from time to time to help newer companies with their branding message. Part of the problem I often identify is that they are trying to position themselves as utterly unique, a ...

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Shimano R321 Road Shoe

Shimano R321 Road Shoe

The number one question I get from readers is for shoe recommendations. Making a shoe recommendation is hard. Nearly as hard as making recommendations for saddles. The problem, of course, is that ...

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Shimano R320 Shoes

Reviewing shoes induces equal parts fear and exhilaration. Nothing else I review is as fraught with possibility … and pain. A bad cycling shoe can be a device compatible with the Spanish ...

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