Tag Archives: Santa Rosa

Redwood Empire Pedalcast #1

Redwood Empire Pedalcast #1

Welcome to a new podcast we are launching, called the Redwood Empire Pedalcast. The Pedalcast is a regional podcast that focuses on riding in Northern California. We figured that the area is rich ...

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A Bike Shop We’ve Always Needed

A Bike Shop We’ve Always Needed

If there’s a single truth to bicycle retailing that everyone involved can agree upon, it’s that the nature of being a bike shop and how you provide value and service is changing, and ...

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Old Hobby, New Stoke

Old Hobby, New Stoke

The face and nature of advocacy is evolving. Traditionally, the face of advocacy has been seen in bike lanes and other infrastructure aimed at people who use bikes for transportation—the big ...

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Undeterred: Levi’s Gran Fondo

Undeterred: Levi’s Gran Fondo

The reason King Ridge Road is King Ridge and not, say King Mountain, is that after making the arduous climb out of Cazadero you arrive not on top of a mountain, but at the crest of a ridgeline, ...

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Bootie-licious

Bootie-licious

The bootie is a piece of gear so essential to winter riding that my inability to locate a pair in my dresser has caused me to skip a ride on more than one occasion. Trying to explain to my wife ...

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Saying Goodbye

Saying Goodbye

My love of Los Angeles goes back decades, clear into my childhood. To my preadolescent brain, it was a place of perfect modernity. The latest movements in sports, in toys, in fashion, in music, ...

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Place

Place

The bicycle is amazing for as many reasons as we have fingers. There’s the fact that when we’re young, it multiplies our effort into a version of our own energy, perfected. ...

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Considering Levi’s GranFondo

Considering Levi’s GranFondo

Since USADA released its Reasoned Decision in October of 2012, cycling fans have turned on riders it once revered. Most hardcore riders I know had tired of Lance Armstrong long before Travis ...

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Levi’s Gran Fondo: the Ride

There was a moment on Friday night when I had a rather minor, if sheepish epiphany. It came as I watched the premiere of “The Levi Effect” during an interview with Levi and he spoke ...

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