Tag Archives: R3 SL

Cervelo R3, Part I

The world changed when the bike industry moved to carbon fiber for fabricating most high-end bicycle frames. The shifts were myriad. Many of the bigger companies began employing engineers for the ...

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The Cannondale SuperSix EVO

Brand identity is a funny thing. When I was a kid, Ford represented the car my dad drove. Later, it came to stand for an American car I wouldn’t own even if you gave it to me. More recently it ...

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