In the face of the Oakley juggernaut on eyewear, it’s hard for any eyewear brand to attract attention, let alone a following. Specialized and Giro both left the category because of ...
Tag Archives: Oakley
The SPY Optic Screw
Times change. Like it or not, some stuff falls from favor. One day you’re Paul McCartney touring the world with Wings, the next you’re recording with Kanye West and no one knows who ...
SPY Optic Frazier
When I think about all the brands that made a splashy entrance to the world of cycling and then failed to capitalize on their promise, the list is longer than the credits at the end of a Peter ...
Book Review: Wheelmen
Our species likes stories to be relatively straightforward and with a minimum of characters. Just think of how many movies you’ve seen with half a dozen or so speaking parts. Off the top ...
Assos Zegho Eye Protection
Some things in this world are inevitable. Baby-kissing politicians, people going “aw” at pictures of baby animals and Assos introducing its own line of ultra-premium (and expensive) ...
The Spy Alpha
I got quite the shock this past summer when I noticed during a visit to Giro’s web site that all the eyewear was gone, save a few pair of goggles. Specialized dittoed around the same time. ...
Giro Filter
In the last year the MBAs on Wall Street have fed us a number of interesting stories followed by dire predictions for increased disaster should we insist on continuing our wayward course. They ...
Oakley Jawbone
When it comes to cycling eyewear, Oakley has been the first word on both style and function for more than 20 years. There aren’t many markets in which a manufacturer can claim such unchallenged ...