Tag Archives: New Road

Rethinking Objectives

Rethinking Objectives

So I and a motley band of journalists spent three days riding with Giro staffers and a few other special guests. Normally, when I attend an event of this sort, a company states what their ...

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Riding in Giro

Riding in Giro

I’m in Santa Cruz for a couple of days of rides ahead of the Sea Otter Classic. The event is being hosted by Giro and while I know the thrust of it concerns their New Road apparel, beyond ...

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Looking the Part

I’m fundamentally a form-follows-function person. That’s not to say that I think that clothing, buildings and home furnishings all need to be austere to the point of Bauhausian ...

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The Death of Lycra

So last week the Wall Street Journal published a piece on the death of Lycra cycling clothing. As if the use of man-made fibers, clipless pedals and shaved legs was one elaborate fad. Or fraud. ...

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