When I was a boy, I had a thing for Porsche. I thought their cars were sexy in ways almost nothing other than lingerie models can achieve. I loved their engineering, their racing success, their emphasis on driver experience. At some point in high school I was confronted with a documentary that went into genetic detail on how companies like Porsche, BMW and Mercedes enriched themselves through their contracts with the Third Reich.
I found myself struggling with how I could admire a company that had prospered as a supplier to an empire that killed more than 10 million people. It had been my dream to one day buy a Porsche of some variety—a desire that has never left me—but that desire was upended with the moral dilemma that they had (perhaps unwittingly) aided and abetted the Third Reich as they did their best to exterminate all the Jews in Europe. How could I support that?
Fortunately, I’ve never had the cash at hand to force the question. I’ve told myself that more than 50 years have passed, that whatever punishment was theirs has been meted. Still, I’ve contemplated buying a used BMW wagon and the question bumped elbows with my conscience. It wasn’t comfortable.
I offer that as a prelude to the nuclear winter we are now entering following the release of USADA’s “reasoned decision.” The initial casualties were all the riders whose doping activity was detailed in the voluminous files released by USADA. They are tantamount to the initial deaths caused by a nuclear blast. Now, the fallout.
Already I’m seeing people bringing up the issue of boycotts of brands. Nike, because of their ongoing support of Lance Armstrong in the face of the allegations was coming off worst. Then, the news this morning that Nike has dumped Armstrong, at least publicly. Still, there’s the allegation reported by the NY Daily News that Kathy LeMond was told by ex-Postal mechanic Julien Devries that he heard that Nike paid $500,000 to hush up Armstrong’s 1999 positive for corticosteroids, that the money was wired not to the UCI, but to Hein Verbruggen himself.
It is the most damning allegation against Verbruggen ever, a charge that weighs like murder on the long rap sheet of an otherwise petty criminal. However, even though Mrs. LeMond testified to this under oath, she was not an eyewitness to the allegation, the way Tyler Hamilton was an eyewitness to Armstrong receiving transfusions. Put another way, her testimony qualifies as hearsay, something that is routinely stricken from testimony in court rooms. It’s not an allegation that appears to have been investigated by Novitzky or Tygart, at least, not based on the released documents.
The trouble for Nike is that the allegation comes sliding down a pile of so many other proven charges that many are willing to believe almost any bad deed claimed to have been perpetrated by Armstrong or his backers. Led by ex-pro and one-time Armstrong teammate Paul Willerton, people are mobilizing for a boycott of Nike; it remains to be seen if it will still go forward now that they’ve severed ties with the former seven-time Tour victor. Whether or not they’ve tossed Armstrong overboard, this could turn out to be the biggest PR black eye they have suffered in decades.
Also announced this morning, Armstrong has stepped down from Livestrong as its chairman. This is an obvious and understandable effort to save the charity; who knows if it will work?
As it turns out, Armstrong himself is proving to be radioactive. For better or worse, he’s poisoning everything he touched.
But the fallout doesn’t end with Livestrong. It extends to Trek. Riders are contemplating a boycott of Trek as a result of their unwavering support for Armstrong. I doubt that a boycott would be particularly visible, but I can see the possibility that some people simply won’t buy a Trek when they go to buy a bike. It might be enough to allow Specialized to finally retake that spot as the #1-selling bike brand.
The fallout also extends to George Hincapie and his company Hincapie Sportswear. People are wondering how they feel about doing business with his company, a company that wouldn’t be as big or popular without his success riding alongside Armstrong.
Then there’s Allen Lim, who Floyd Landis outed as having aided his and Levi Leipheimer’s doping efforts. Back when Landis was believed to be a lunatic running through the streets complaining that he was being chased by a purple unicorn, he was easy to dismiss, at least for those who wanted to dismiss him. Some of us didn’t dismiss him.
Lim denied Landis’ charges at the time and at that time, the weight of innocence was on his side. But USADA’s report has demonstrated that essentially everything contained in Landis’ confession was true; we have learned there were purple unicorns aplenty. It may not have proven every statement he has made was true, but I’m unaware that any of his assertions has been proven demonstrably false. And that’s the gray netherworld in which Lim’s denial resides. Nothing in the USADA documents addresses this and the affidavits by Landis and Leipheimer make not mention of Lim, so his ongoing denials are not rebutted by sworn testimony.
Conversely, people are asking questions about Chris Carmichael’s coaching company, Carmichael Training Systems, and whether or not they should support a company that was really only a cover for Armstrong. The charge is that Carmichael didn’t actually coach him. The objection here is that CTS’ greatest testimonial is built on a lie, even if it’s a lie of a different sort.
Of course, we need to consider bicycle racing’s retailer: USA Cycling. The sport’s governing body here in the U.S. has had a long and cozy history with Thom Weisel and his Champions’ Club, not to mention Tailwind Sports, the owners of the US Postal team. Indeed, two of Weisel’s cronies continue to sit on the USA Cycling board, David Helfrich and Matt Barger, who are both Development Foundation Representatives. Should they be immune?
It is likely that no company benefitted more from Armstrong’s meteoric rise to the top of the cycling heap than Trek, not Nike, not Oakley, not Powerbar, FRS or (more recently) Honey Stinger. They have the most to lose now. In a world where people vote with their dollars, they may well see a falloff in sales that registers in the fourth quarter of 2012.
But what of companies like Hincapie Sportswear and Skratch Labs? Should they take a hit? Their growth, their popularity, their products have hinged less on endorsement by Armstrong than their founders’ association with him. Should not those companies fair the storm better than Trek?
What each of these companies has in common—other than an association with Armstrong—is a product that is good by any objective measure. From good reviews to races won while using these products, not to mention the voluminous testimonials from Carmichael’s thousands of clients, each of these companies sells something that has been borne out in the market. However, there is a fundamental difference between the culpability of companies like CTS, Hincapie Sportswear and Skratch Labs (which didn’t even exist until well after Armstrong’s comeback began) and that of Nike and Trek.
In helping to build the Armstrong brand and support the US Postal team, Nike and Trek exerted considerable might. Without them, without their support, the Postal machine would have had fewer resources and may not have attained the level of success they did. In a way, what they did was help build a nuclear weapon. The more direct a participant’s knowledge of the situation, the closer they were to the blast. Those who worked for companies that benefited from Armstrong’s success are going to be in for a rough ride. And what of the riders who walked away from US Postal rather than cheat? They simply found the minimum safe distance. There are no winners in nuclear war, only losers.
I’m not sure when it finally happened, but sometime in the last 18 months, maybe less, I ate my last PowerBar. It wasn’t a conscious decision; I just stopped buying them and at some point ate the last of my stock. Gradually, over several trips to the store, I realized that I just couldn’t stomach the idea of eating another ounce of the textural equivalent to edible Play-Doh.
The only significant detail in this anecdote is that I seem to have lasted longer than most. A few weeks ago I asked around just to see who among my friends were still eating PowerBars and I couldn’t find a single devotee. Everyone I spoke to said it was a product that was part of their past, kinda like 8-speed drivetrains.
I have to admit, I spent the better part of 10 years with my head more or less down to new nutrition products. Most of what I ate and drank was confined to Clif Bars, the aforementioned PowerBars and Gatorade. The reasons were simple: All three products were/are readily available, are reasonably inexpensive as energy foods go and, not insignificantly, due to my familiarity with them, they were pretty easy to digest. This season that changed. Part of the change was a search for new options as my local Trader Joe’s carried fewer and fewer varieties of Clif Bar, and part of the change was the fact that any number of nutrition companies embraced RKP as never before, and sent me samples of products I’d never tried, some I’d never even thought to try.
The exception to this was the gradual trickle into my diet that gels made. Four or five years ago I noticed that during ultra-intense rides/events and at altitude I was having trouble digesting bars, particularly Clif Bars, so I began purchasing gels more frequently.
The upshot is that I’ve learned two things: 1) I’ve heard from a number of friends that as they have aged, their stomachs are a bit pickier about what they can eat during a really hard ride. 2) Whether you want to stick with rapidly digestible gels and chews or want something that has the taste and texture of actual food, the bike world is full of options now. The incredible diversity of options—and but a few are shown above—is a striking departure from where things were just over 20 years ago when your choices were either chocolate or malt-nut PowerBars.
The folks at Honey Stinger would love it for me to review their products. I’m not sure there’s much to actually review. I love their chews, especially the Lime flavor and while I like their waffles, they don’t travel well. For me the real point to the post is to note that we have so many more options available to us. Dude, I can remember walking into convenience stores and choosing between Pop Tarts and Little Debbie snack cakes. We’ve come a long way.
Further to my reluctance to engage in a review of products, there’s a lot of competing formulations out there. I’m not well-enough-versed in the science to make any determination about whose blend works best. I can say that when it comes to gels, the two that provide the best kick for me are Gu Roctane and Accelerade. My favorite chews are Clif’s Shot Bloks, but that has a bit to do with the packaging; they are simply easier to remove from the wrapper as I ride.
What’s most significant for me within the energy food market are lightning rods behind Clif and Gu, Gary Erickson and Brian Vaughn, respectively. To the degree that there’s a real story to chase in the future, it would be going for a ride with these guys. An interesting aside, both companies are based in the original earthy-crunchy Mecca—the Bay Area. Erickson of Clif has chased an ever more natural, more organic approach, while still offering cutting-edge calorie uptake options like the Clif Shots and Shot Bloks. Vaughn has chased a slightly different direction, pursuing what strikes me as an ultimate human performance approach. Nothing seems to make this guy happier than seeing someone like sponsored athlete Rebecca Rusch break a record at Leadville.
There’s something about True Believers, capital T, capital B, that I really dig. I don’t doubt that PowerBar employs folks who swear by their product, but Erickson and Vaughn seem to epitomize the very athletic lifestyle their products cater to. Objective correlative: Last year at the Sea Otter Classic gran fondo I rode much of the day with Erickson. I noticed three tubes of Shot Bloks protruding from his left pocket. The tops of the plastic on all three tubes had been cleanly snipped away with scissors—ready to go.
So this week’s question is a simple one: what are you eating on the bike these days? We’ll even take it a bit further: Have you sworn off any particular energy foods? And, is there anything that makes you think twice before experimenting?