Tag Archives: Giordana

The Kit for the Cool Kids

The Kit for the Cool Kids

If cycling were suddenly easy, if all the days turned perfect, most of us would move onto something else. Golf anyone? The fact is we like this stuff because it is hard and the elements are ...

Read more
Summer PressCamp 2016, Part VI

Summer PressCamp 2016, Part VI

PressCamp this year had so much awesome, it’s been tough to sift through it all. We could probably pull together another two or three posts on everything we saw. Alas, we’re just ...

Read more
Winter PressCamp 2016, Part III

Winter PressCamp 2016, Part III

Ridley has been known as a niche player, an upper-end Euro brand that doesn’t do entry level. The upshot is that you have been more likely to see them under a pro on TV rather than in a ...

Read more
Interbike 2015, Part X

Interbike 2015, Part X

For desert, a little eye candy… Pretty obvious who rode it and what it was for. Pinarello calls it the Bolide HR. Wiggins said after breaking the record he was hoping to go farther, ...

Read more
Giordana EXO Kit

Giordana EXO Kit

I have been looking at the Giordana EXO jersey and having second thoughts about wearing this thing in public. It has a funny looking neckline, mesh on the pockets and under the pits and it’s ...

Read more
Giordana Silverline Kit

Giordana Silverline Kit

The first time I put on something from Giordana was 1998. A pair of knee warmers my sister gave me. A birthday present, I think. 16 years later, I still have them and I still wear them. On the ...

Read more
The Community of the Future

The Community of the Future

Remember Utopia? You know, where everyone is equal, needs have been dispatched with all the relentless force used to stamp out smallpox, and disease and suffering are as alien as Ugandan at the ...

Read more
A Visit to Gita

A Visit to Gita

Gita Sporting Goods is among the bike industry’s best-respect distributors. They’ve been the force behind Giordana clothing, Pinarello, Eddy Merckx and Pegoretti bicycles and DMT ...

Read more