Tuesdays with Wilcockson: Money for nothing?

Two big events took place this past weekend. Saturday was my daughter Emma’s birthday, and Sunday saw a radical rebirth of the Tour of Flanders. The two events may seem unrelated but, as I’ll show later, there was a significant connection.

Let’s start with Flanders, or the Ronde van Vlaanderen. Classics purists weren’t happy when the promoters moved the finish to Oudenaarde, cut out the iconic Mur de Grammont (the “Muur”), and included instead three loops over the cobbled climbs of the Old Kwaremont and Paterberg. So for the first time in its 100-year history, the Ronde didn’t have a true point-to-point course. It was point-to-spiral.

However, at a time when races are getting more complicated and more expensive to put on, maybe the Belgian organizers were right to get an extra return on investment by setting up massive spectator areas with beer tents on the Kwaremont, where thousands of fans hung out all day, spending money. There, they witnessed the key attacks of the race by Alessandro Ballan and Filippo Pozzato, and then watched on big-screen TVs as their national treasure Tom Boonen out-sprinted the two Italians to win the race.

It was quite a show but, the purists questioned, was it worthy of one of cycling’s five monuments to have the race circle back time after time to climb the Kwaremont and Paterberg? Of course it was, say the organizers, Flanders Classics NV—which owns six of Belgium’s one-day events, including last week’s Ghent-Wevelgem and this week’s Scheldeprijs. There’s an economy of scale in putting on six spring races (along with women’s versions of Ghent-Wevelgem and the Ronde), while concession sales add a healthy revenue stream to the traditional formula of sponsorship from newspapers, banks or local regions, along with possible broadcast rights fees.

Would the purists prefer classic races that struggle to survive—as did Liège-Bastogne-Liège and the Flèche Wallonne before they were rescued by ASO, the well-capitalized promoter of the Tour de France? Would they prefer that more events disappear from the calendar—as a dozen Spanish races have done over the past six years (see item below)? Or would they be open to modifications to races like the ones made by the Tour of Flanders organizers this past weekend?

Four more major Spanish events were in danger of being cancelled this season until the UCI stepped in to give the international federation’s backing to seek new financial support. That was the case with this week’s Tour of the Basque Country, which was in jeopardy because of a $210,000 shortfall in its $1.3 million budget. After the UCI’s intervention, a private Spanish bank, Sabadell Guipuzcoana, signed a two-year sponsorship deal with the Basque organizers and the race went ahead.

A major problem with Spanish events has been the organizers’ traditional reliance on regional governments and their tourism departments to fund their races—and in a country that’s now lurching from one financial crisis to another, and with current unemployment levels at more than 20 percent, there is no extra budget to support sports events. And with no end in sight to the recession in Europe, organizers will have to seek alternative sources of income, including the ones that the Flanders Classics organization has begun to exploit.

Naturally, there’s reluctance from cycling fans to pay to watch races. North American promoters have realized this for some time, and events such as the TD Bank Philadelphia International Championship, Amgen Tour of California and USA Pro Cycling Challenge sell corporate VIP packages that give access to finish-line hospitality compounds. But it’s harder to convince traditionalists in Europe that “admission fees” are a necessary part of race budgets.

There has been an outcry from the cycling community in Britain over the proposal by the London Organising Committee of the Olympic Games (LOCOG) to sell 15,000 tickets to spectators to watch the 2012 Olympic road race on the prime viewing areas of Box Hill—which the field will climb nine times on a 15.5-kilometer circuit at the heart of the 250-kilometer course. Confirmation of LOCOG’s plan is expected later this month, but the days are numbered when we can continue watching bike races for free.

For the Box Hill section of the Olympic race, for example, the organizers have to provide extensive parking areas, crowd barriers, concession areas, public-address systems and Jumbotrons. Should all that be free? Also, the road itself has to be resurfaced—just as the California state parks department is spending $100,000 to fix a privately owned access road to enable the Amgen Tour peloton to climb Mount Diablo next month.

I mentioned earlier my daughter’s birthday because talking to her Saturday night jogged my memory about a road trip we took across Europe in the 1980s. She was a teen and we played a certain tape over and over again on the car radio: the Dire Straits album, “Brothers in Arms.” The track “Money for Nothing” includes one line, “Now that ain’t workin’ that’s the way you do it,” and another “Money for nothin’ and chicks for free.”

Maybe cycling traditionalists believe that paying to watch bike races is “money for nothing,” but if the present system “ain’t working,” then what the Flanders organizers are doing is probably “the way you do it.” I’m not sure about the other line though; perhaps it should be “money for nothing and kicks for free.” After all, if you pay for it or not, pro bike racing remains one of the most thrilling sports around.

 

SPANISH RACE CRISIS

Financial problems in 2012: Volta a Catalunya, Tour of the Basque Country, GP Miguel Induráin, Clasica San Sebastian, GP Valladolid (women).

Reduced number of racing days in 2012: Mallorca Challenge (from five to four days), Vuelta a Castilla y León (four to three days), Vuelta a Murcia (three to two days), Vuelta a Rioja (two to one day).

Races cancelled in past six years: GP Llodo (cancelled 2012), Subida al Naranco (merged into Vuelta a Asturias 2011), Vuelta a Galicia (converted from pro to amateur race), Subida Urkiola (cancelled 2010), Bicicleta Vasca (combined with Basque Country tour in 2009), Clasica Alcobendas (cancelled 2009), Clasica a Los Puertos (cancelled 2009), Vuelta a Valencia (cancelled 2009), Vuelta a Aragon (cancelled 2007), Montjuich hill climb (cancelled 2007), Trofeo Luis Puig (cancelled 2006), Semana Catalana (combined with Volta a Catalunya in 2006).

Postscript

I ended my column on the water bottle last week with the words, “If it’s dropped on the road or falls into a wheel … the bidon will still do some damage!” Unfortunately, it was another loose water bottle in a feed zone that did damage at the Tour of Flanders, with pre-race favorite Fabian Cancellara hitting a bidon and crashing out of the race after breaking his clavicle in four places. Perhaps riders can start thinking where they’re throwing empty bottles before they throw them. We want cycling to be safer as well as exciting.

 

Follow me on Twitter: @johnwilcockson

2012 Season Preview: Up-and-Comers

 Indications are Pierre Roland may be the new hope of French cycling.

Last week we discussed the Men of the Hour—a rather easy-to-compile list of the men we all expect to be at forefront of the sport in 2012. But while the sport’s Men of the Hour might be easier to identify, a list of Up-and-Comers is certainly more interesting to make as it allows for more prognosticating. After all, it’s always fun to go out on a limb—especially if you turn out to be right.

Colombia – Something tells me we’re on the verge of a renaissance, as Colombians have been taking some pretty huge scalps at the U23 level over the past few seasons including the Baby Giro (now called the GiroBio), the Tour de l’Avenir, and the World Road Championship. It’s therefore no surprise that much of the country’s best talent—men such as Rigoberto Uran, Fabio Duarte, Carlos Betancur, and Sergio Henao—is now turning heads as pros. But 2012 should see an even better sign of the South American nation’s resurgence as the Colombia Coldeportes  team—the first full-time, European-based Colombian squad the sport has seen in years—has already gained entry into some of Europe’s biggest races. The team’s main goal? A Tour de France invite—and they think they can get it as soon as this year.

Sep Vanmarcke – Belgium’s Sep Vanmarcke burst onto the scene with a second-place ride for Topsport Vlaanderen at Ghent-Wevelgem in 2010, beating George Hincapie and Philippe Gilbert in the process and earning himself a contract with Garmin-Cervelo. Fast forward one year and there was Vanmarcke again at the front during the classics, this time burying himself for the sake of teammates Thor Hushovd, Heinrich Haussler, and Tyler Farrar, yet still finding the strength to finish 4^th in the E3 Prijs Vlaanderen and 20^th in Paris-Roubaix. Thor’s departure bumps Sep up a rung in the squad’s cobbled hierarchy this year, and considering Farrar’s inconsistency on the pavé, Vanmarcke could easily find himself in a position to win a race for himself this spring.

Salvatore Puccio – This is more of long shot, but keep an eye on Team Sky neo-pro Salvatore Puccio, the winner of the 2011 U23 Tour of Flanders. Talented young Italians come a dime-a-dozen, which explains why most find themselves signing their first professional contracts with Italian squads. Not Puccio though, his impressive U23 resume turned some World Tour heads and the Italian was smart to take advantage of an opportunity to join one of the best cobbled teams in the sport. If Puccio’s decisions on the road prove to be just as savvy, expect big things.

Omega Pharma-Quick Step – The losers in the Philippe Gilbert sweepstakes made smart choices on this winter’s transfer market, bolstering their stage race ranks with the additions of Tony Martin and Levi Leipheimer, while avoiding a potential logjam at the head of their classics squad (I doubt Gilbert and Tom Boonen would have fared well together in the same team). With Martin and Leipheimer, the team now has two men ideally suited to the route of the 2012 Tour de France—and both can counted-on to win their share of stages and overall titles in smaller stage races as well.  In fact, the season’s already started-off on the right foot at Argentina’s Tour de San Luis with Francesco Chicchi winning two stages and Leipheimer currently leading the overall after winning the ITT. Better still, Tom Boonen and Sylvain Chavanel appear healthy, fit, and motivated. Their return to form is certainly a good sign for the spring classics—and for a team looking to be competitive all season long.

Thomas De Gendt – Another member of the Topsport Vlaanderen class of 2010, De Gendt had quite an impressive World Tour debut with Vacansoleil in 2011, winning stages at Paris-Nice and the Tour de Suisse. A man built for the Ardennes, De Gendt should get more chances to ride for himself in all the spring classics this year—especially if Stijn Devolder proves unable to regain his Ronde-winning form from 2008 and 2009. But while the classics remain a goal for any Belgian, I wonder if De Gendt’s destined for greater things—like grand tours. The 2011 Tour de France was the 25-year-old’s first ever 3-week event. Not only did he finish the race in his first try, he finished 6^th on Alpe d’Huez and 4^th in the ITT in Grenoble, Stages 19 and 20 respectively. Those are telling results, for at a time when most riders were getting weaker, the Tour rookie was getting stronger.

Rabobank’s Young Grand Tour Men – Rabobank’s Robert Gesink is still only 25 and despite his poor Tour de France last year remains Holland’s best hope for grand tour success. However, with men like Steven Kruijswijk and Bauke Mollema nipping at his heels, he’ll need to do something soon (like, now) if he wants to stay relevant. In 2010, Kruijswijk finished 18^th in his first Giro d’Italia—at barely 23 years of age. He bettered that result considerably last year, finishing ninth and then following it up with a stage win and third-place overall at the Tour de Suisse a few weeks later—against some very tough pre-Tour competition.

As for Mollema (who along with Gesink just extended his contract with Rabobank through 2014), his 2011 was even more impressive: tenth in Catalunya, ninth in Paris-Nice, fifth in the Tour de Suisse, and fourth at the Vuelta (along with the green points jersey and a day in the red jersey as race leader). Like Gesink, Mollema’s also a talented single-day rider who should challenge in hillier classics such as Liege-Bastogne-Liege and il Lombardia (I’m still getting used to the new name too). And Mollema’s only 25 as well—that makes 3 super talents for Rabobank—all under the age of 26. With all three riders deservedly expecting grand tour leadership in 2012, Rabobank’s management might have a problem on its hands—then again, it’s not a bad problem to have. And in case they’re reading, here’s an easy answer: Kruijswijk gets the Giro, Gesink the Tour, and Mollema the Vuelta.

France – Yes, we’re still waiting for the true return of the French to the top steps of the sport’s most prestigious podiums—but there’s good reason to believe it’s going to happen soon. First of all, a very talented group of young French professionals is on the rise, led by men such as Pierre Rolland, Arnold Jeannesson, and Thibaut Pinot. It’s been a while since France had a rider who looked as if he could develop into a legitimate grand tour contender and now they have three.

Better yet, France has been identifying and developing young riders (juniors and espoirs) better than any country in the world, as evidenced by Frenchmen winning three of the last four junior world titles and two of the last three U23 world titles. While a rainbow jersey is never a one-way ticket to greatness, the French Federation’s run of success certainly bodes well for the future—especially since world champions aren’t the only quality riders the program is producing. And last but certainly not least, one has to expect that Thomas Voeckler’s heroic 2011 Tour de France (coupled with a terrible showing in the 2010 World Cup by the French national soccer team) has inspired at least a handful of young French boys to choose cycling over soccer that otherwise might not have. It only takes one rider to change a generation’s perception of a sport—maybe Voeckler’s stunning performance will reap greater rewards 5 to 10 years in the future.

Young Italian Sprinters – If last season is any indication, Italian fans might soon have someone other than Daniele Bennati to hang their field sprint hopes upon. Sacha Modolo, Andrea Guardini, and Elia Viviani won a combined 29 races in 2011—and all but a few came via field sprints. The three still need to prove themselves in World Tour races (only Viviani won a race at the World level—and even that was in Beijing), and Modolo’s the only one to have started a grand tour (twice, in fact—but he failed to finish both times). But at ages 24, 22, and 22, respectively, they still have time to develop.

Project 1t4i – Even though it’s a Dutch squad, Project 1t4i (formerly Skil-Shimano) will be led by two young Germans this year: 2011-revelation Marcel Kittel and HTC-import John Degenkolb. It goes without saying that Kittel is an up-and-comer—the 23-year-old won 17 races in 2011 (18 if you count the Amstel Race in Curacao) including four stages each at the Four Days of Dunkirk and the Tour of Poland. Kittel’s biggest victory—and proof that he’s a force to be reckoned with in coming years—came at the Vuelta a Espana in September, the first of what looks to be many grand tour stage victories throughout his career.

No slouch himself, Degenkolb won six races in 2011 including two stages at the Criterium du Dauphiné. That said, it’s clear that Degenkolb (also 23 years of age) is a future classics star—he reminds me of Matthew Goss in that he’s a talented field sprinter who shows even more potential as a classics hard man. Last year, the rookie was given a start in every spring classic that mattered from the Omloop Het Nieuwsblad (he finished 12^th) to Paris-Roubaix (he finished 19^th). With 1t4i already receiving several wild card invites to just about every cobbled race on the calendar, Degenkolb will be given new chances to impress in 2012.

So that it for my Up-and-Comers for 2012. If all goes as planned, our 2017 Men of the Hour will be a list of mostly Colombian, French, and German riders.

Who’s on your list Up-and-Comers for 2012? Come join me on the limb!

 

Image: John Pierce, Photosport International