Today is what is known in the US as Black Friday, the day after Thanksgiving and the official beginning of the consumer frenzy that precedes Christmas. Bike shops across the country will spend this period selling off last year’s unsold inventory and trying to get their books into the black before the New Year comes and puts a general chill on cycling-related commerce.
Eurobike and Interbike allowed bike companies to trot out their wares only very recently. Padraig made a Herculean effort to highlight those wares here, here, here and here, and I was fortunate, this season, to be able to walk the show floor with him and talk about the relative merits of each company’s offering. I, for one, benefit from his insight, as he has this uncanny ability to tell you how something that looks shiny and fast on a pedestal in a conference hall will actually perform out on the road.
My own interests, this year, run almost entirely to more traditional products, made domestically. I can’t get enough wool jerseys. I can’t stop looking at the steel and Ti bikes being turned out by custom builders all over the country. I want almost everything Ibex makes. I want the latest Merckx biographies, and I want more hats. What is it about hats?
Oh, and I need some gloves that will keep my hands operational when the mercury dips below 30F. Suggestions?
This week’s Group Ride ignores completely the shameless consumerism of the season and instead indulges it. What the hell? What do you really, really want for Christmas? Is it a set of wheels? Is it a trainer and a stack of race videos? Are you likely to get whatever it is? Or do you live with a cycling Grinch, someone who doesn’t understand the mania you have for the finest Swiss toe warmers.