The Irony of Craft
In what counts for spare time I’ve got two book proposals I’ve been working on. One of them concerns frame builders. My online column for peloton, called Artisans, is meant to be background research for many of the builders I believe will be the subjects of the book. If you’ve never checked it out, you should drop by and read a few here.
Recently, I was on the phone with one of the legends of frame building. We got to talking about the dream that leads one to want to become a frame builder. I’ve always enjoyed talking to frame builders. They have that feel of brother-of-a-different-mother to me. The work is solitary, creative, essentially commercial in nature and requires simple acts to be repeated thousands of times to hone one’s craft. After a while, they find they begin exploring arcane ideas about heat, silver, steel. At a certain level, writing is no different. I find myself thinking about verbs and the relative evil of sentimentality.
The builder I was speaking to told me how he had dreamt that being a frame builder was like being a shop keeper, such as a tailor. You show up in the morning, open up, work a full day, then close up and head home. But the idea was that working alone was meant to foster craft and remove the need to crank out production-style work. He believed that working alone was the key to being able to perform artisanal work. But that’s not all: When he was starting out, he had a belief that most of the builders who weren’t employed by the big companies like Colnago worked in exactly that manner.
By the time he found out that wasn’t the case, he’d already been building on his own for a few years. What I’ve learned of most of the European shops is that their priorities were shifted toward maximizing efficiency to increase output. Most of the builders I’ve spoken to working in the U.S. in the 1970s and ’80s favored limited output so they could focus on quality. Indeed contract builders were common in Italy. There were some who kept a stock of their clients’ decals around for when they came calling.
What American builders—and consumers—seem to struggle to appreciate is that to most of the builders working in Europe up through the ’80s and ’90s is that the bicycle frame was a commodity rarely separated by more than paint and decals. Branding and identity were the province of paint, decals and sponsorship. That is, you could put Colnago paint and decals on any bike and—ergo—it was a Colnago. There wasn’t a belief that anything beneath the paint could be terribly special.
When you consider those early builders here in the U.S., that is the group that really helped put frame building on the map here in the 1970s, guys like Albert Eisentraut, Richard Sachs, Peter Weigle, Ben Serotta and Brian Baylis, they each epitomized that ideal of the solitary craftsman, at least early on. Nevermind the fact that Eisentraut and Serotta never really made a career of working alone, that romanticized notion of the shopkeeper craftsman that inspired many of them—and most of today’s builders as well—is largely a fiction.
This idealized vision held by a handful of American builders of just what the life and purpose of a one-man frame shop is is largely responsible for the state of frame building in the U.S. and even around the world. The example set by Sachs, Weigle and other one-man shops is directly responsible for the influx of guys like Sacha White of Vanilla and David Wages of Ellis. The irony is that Sachs and Weigle weren’t really responding to a tradition; they were inventing one.
Relationship counselors are in the business of reminding us that when we enter a relationship we rarely see the object of affection as they are. We see them as we want them to be. Think about that a second. Is there a better demonstration of a love of craft than setting out to be an artisan as part of a grand tradition that exists only in your mind?
NAHBS: Great Lug Work

NAHBS: Day Two Portraits
I shot more than 200 images today yesterday and there’s no way to both upload all of them now AND sleep tonight. So I’ve selected a group of portraits I shot. They were fun and the subjects delightful. Or maybe they are delightful and the subjects were fun. Regardless, as tired as I was when the show ended today, I didn’t really want to walk out.
Leading off the set is Sacha White of Vanilla, who I caught while he was making a small adjustment to my favorite booth of the show.
Jay SyCip, who manages Chris King’s Cielo program.
Jeremy SyCip, these days the one-man show behind Santa Rosa’s SyCip Cycles.
Mike DeSalvo of DeSalvo Cycles relaxing during a calm moment.
The ever practical Carl Strong; Carl’s aesthetic looks for function long before it seeks beauty. As a result, his frames are austere, but warm to the business end of the peloton.
Even if we never remembered Don Walker’s famous fillet-brazed frames, as the organizer of NAHBS, his place in the frame building world would be assured. If he wasn’t doing NAHBS, he’d be doing more frames.
David Wages of Ellis (it’s a family name) hangs out and talks to fans.
Frame building’s favorite iconoclast, Richard Sachs.
Nick Crumpton gets excited.
Coming Soon: 2011 North American Handmade Bicycle Show
The handmade bicycle is enjoying a resurgence in popularity. The last time high-end hand-built frames were this popular … they were all that was available.
Don Walker’s North American Handmade Bicycle Show is the grand daddy of the growing number of shows. It’s still the biggest and best of them, and this year will be the biggest yet. Just today Don announced that the 2011 show, which will be held from February 25-27 in Austin, Texas, boasts an incredible 160 exhibitors, and there’s still some space left. It probably helped that Don selected a city to hold the event that resonates with cyclists.
With the fall-off in A-list exhibitors at Interbike (a trend that frustrates me but that I sincerely hope the organizers turn around), NAHBS this year will be the show I most anticipate attending.
I’ll be posting daily at the event, but much of the work I’ll be doing while there will be on behalf of peloton magazine. There will a bigger announcement on that coming soon.
As of this post, the following companies and builders will be displaying at NAHBS.
- ALCHEMY BICYCLE CO.
- ALLIANCE BICYCLES, LLC
- ANDERSON CUSTOM BICYCLES
- ANT BICYCLES
- ANVIL BIKEWORKS
- APRES VELO
- ARUNDEL BICYCLE COMPANY
- BAILEY WORKS
- BAMBOOSERO
- BASSO
- BICYCLE FABRICATIONS
- BICYCLE FOREST
- BICYCLE TIMES MAGAZINE
- BILENKY CYCLE WORKS
- BISHOP BIKES
- BLACK CAT BICYCLES
- BLACK SHEEP FABRICATION, INC
- BOO BICYCLES
- BROAKLAND BIKES
- BROMPTON BICYCLE
- BRONTO MTB CO
- BROOKS
- BURRO BAGS
- C.C.P.
- CALETTI CYCLES
- CALFEE DESIGN
- CANTITOE ROAD
- CHERUBIM BY SHIN-ICHI KONNO
- CHRIS KING PRECISION COMPONENTS
- CINELLI
- CO-MOTION CYCLES
- COLUMBUS
- CONTINENTAL
- CRUMPTON CYCLES
- CURT GOODRICH BICYCLES
- CYCLE DESIGN
- CYCLE MONKEY
- CYFAC INTERNATIONAL
- DALTEX HANDMADE BICYCLES
- DARIO PEGORETTI
- DEAN TITANIUM BIKES
- DEFEET INTERNATIONAL
- DELLA SANTA CYCLES
- DESALVO CUSTOM CYCLES
- DINUCCI CYCLES
- DIRT RAG MAGAZINE
- DOMINGUEZ CYCLES
- DON WALKER CYCLES
- DROMARTI
- ELLIS CYCLES
- ENGIN CYCLES
- ENVE COMPOSITES
- FI’ZI:K
- FIXED GEAR GALLERY/HELL-YES CLOTHING
- FORM CYCLES
- FULL SPEED AHEAD
- FUNK CYCLES
- GALLUS CYCLES
- GAULZETTI CICLI
- GEEKHOUSE BIKES
- GIORDANA
- GJERTSEN TECHNOLOGIES
- GROOVY CYCLEWORKS
- GURU CYCLES
- HAMPSTEN CYCLES
- HED WHEELS
- HELM CYCLES
- HENRY JAMES BICYCLES & TRUE TEMPER SPORTS
- IGLEHEART CUSTOM FRAMES & FORKS
- INDEPENDENT FABRICATION
- IRA RYAN CYCLES
- KENT ERIKSEN CYCLES
- KIMORI CO, LTD
- KIRK FRAMEWORKS
- KIRKLEE BICYCLES
- KISH FABRICATION
- KVA STAINLESS
- LEGOR CICLI
- MAIETTA HANDBUILT BICYCLES
- MAVIC
- MOMENTUM MAGAZINE
- MOOTS
- MOSAIC CYCLES
- MOUNTAIN FLYER MAGAZINE
- NAKED BICYCLES
- NOVA CYCLES SUPPLY INC
- NUVINCI
- PAC DESIGNS
- PARAGON MACHINE WORKS
- PARLEE CYCLES
- PAUL COMPONENT ENGINEERING
- PEACOCK GROOVE
- PELOTON MAGAZINE
- PHILOSOPHY BAG CO.
- PRIORITY CYCLES
- QUIRING CYCLES, LLC
- RAPHA
- RETROTEC & INGLIS CYCLES
- REYNOLDS TECHNOLOGY LTD
- RICHARD SACHS CYCLES
- RITCHEY DESIGN
- ROLF PRIMA
- ROULEUR MAGAZINE
- RPS NIPC
- SAMURAI CYCLE WORKS
- SCREEN SPECIALTY SHOP, INC
- SCRUB COMPONENTS
- SELLE ITALIA
- SEROTTA BICYCLES
- SHAMROCK CYCLES
- SHEILA MOON ATHLETIC APPAREL
- SIGNAL CYCLES
- SIX-ELEVEN BICYCLE CO.
- SOTHERLAND CUSTOM BICYCLES
- SPEEDHOUND BIKES
- SPUTNIK TOOL
- STRONG FRAMES
- SUNRACE STURMEY ARCHER
- SYCIP DESIGNS
- SYLVAN CYCLES
- TERRA NOVA CYCLES, LLC
- THOMSON
- TI CYCLES FABRICATION
- TOMMASINI BICYCLES
- TRUE FABRICATION BICYCLES
- TWIN SIX
- UNITED BICYCLE INSTITUTE
- VANILLA WORKSHOP
- VENDETTA CYCLES
- VERTIGO CYCLES
- VICTORIA CYCLES
- VP COMPONENTS
- VULTURE CYCLES
- WATSON CYCLES
- WHEEL FANATYK
- WHITE BROTHERS SUSPENSION
- WHITE INDUSTRIES
- WINTER BICYCLES
- WOUND UP COMPOSITE CYCLES
- YIPSAN BICYCLES
- ZANCONATO CUSTOM CYCLES
- ZIPP
- ZULLO
- 2011 NEW BUILDER TABLE EXHIBITORS:
- APPLEMAN BICYCLES
- DEMON FRAMEWORKS
- DORNBOX PERFORMANCE BICYCLES
- FORESTA FRAMES
- LITTLEFORD BICYCLES
- MAGNOLIA CYCLES
- MILLS BROTHERS BICYCLE COMPANY
- PITZ
- RICH PHILLIPS CYCLES
- ROSENE HANDBUILT BICYCLES
- VANLOOZEN BROTHERS BICYCLES
- VIOLET CROWN CYCLES




Atmo’s Newvex lugs in a naked frame.


Front view of the same frame.



















