On Saturday night I kissed the wife and kids and rode off on my freshly tuned bicycle to a launch party for the Ride Studio Cafe Club. Ride Studio Cafe is, in essence, exactly what it sounds like, a high end bike/coffee shop. Studios are always high end. Otherwise, they just call themselves ‘shops.’ Regardless of the price points and the stylish marketing, what sets the Ride Studio Cafe apart is the characters behind the scenes and the approach they take to cycling (and coffee).
Rob Vandermark, the founder and president of Watertown, MA. based Seven Cycles, is the prime-mover on the bike side, and Jennifer Park, who operates two very successful local coffee shops,
heads up the cafe side did some informal consulting during set up.
Unlike other bike/coffee shops that simply merge the two elements into one, Ride Studio Cafe has sought to explore the top end of both businesses, decanting super high end bike frames and accessories as well as single source, artisan coffees.
Their website bills the Club (the reason for the party) this way:
The Club is a collaborative of friendly cycling enthusiasts and racers that congregate around all the positives aspects of performance cycling.
The purpose of the Club is to engage riders to be more connected to riding. To ride more often and to enjoy it more; to find riding routes—and routes to cycling—that are more fun and more challenging; to support camaraderie that brings out the best in us—on and off the bike.
It all sounds very genial and community-spirited, but I’m a skeptic. I was born that way.
Ride Studio Cafe is located in Lexington, MA, a wealthy Boston suburb surrounded by other wealthy suburbs. They sell Seven there, and Rapha apparel, and coffees whose origin can be described with reference to location, farm and roast date. One could assume, I think reasonably, that these people are some serious snobs. I walked through the door braced for pretentiousness.
I must confess that hearing Vandermark talk about “coffee cuppings” (tasting events) was my first exposure to the phrase, and I was surprised to hear a bike guy talking about java the way wine people talk about that grape juice they drink. Despite that (I am, after all, something of a Philistine), I found Vandermark able to speak humbly and passionately about what they’re trying to do. Repeatedly he acknowledged the high price of the products and services on offer at the studio, but explained that they really believe what they’re selling is the best of the best, and, in the end entirely worth it. There was no bravado or condescension, just a humble request to give it a try.
The Club presentation was made by Vandermark, cyclocross racer and photographer Dave Chiu and cyclocross/endurance rider Matt Roy. Chiu talked about the RCS race team and about the ability to move from the club rides and race events up into the full pro/am team. Roy talked about club-sponsored brevets and other endurance events, running from 100k to 200k, 300k, 400k, and 600k distances. An upcoming “dusk-to-dawn” ride was mentioned.
It all sounded like good fun, and Chiu and Roy both made an effort to welcome riders of every ability. There was beer. There was wine. I scored a cup of entirely potable coffee. Someone brought cupcakes. Everyone was friendly. There was even a group clustered around the indoor bike rack cooing over the various and sundry machines the attendees had chosen to ride in. It was, if you’ll forgive the phrase, a pretty sweet rack.
I began to think this might be a place I should spend more time. High end, low end, middle, um, end, these are bike people, and they want you to be bike people too. Highly caffeinated, merino wool-clad bike people.
And who among us is against that? For locals, you can read more about the club, and its benefits, here.
Image courtesy Gregory Brown
Correction: This piece originally stated that Jen Park was a part owner of the Ride Studio Cafe, which is not the case. She is simply a friend of RSC’s ownership group. See correction above.