When I was a boy, I had a thing for Porsche. I thought their cars were sexy in ways almost nothing other than lingerie models can achieve. I loved their engineering, their racing success, their emphasis on driver experience. At some point in high school I was confronted with a documentary that went into genetic detail on how companies like Porsche, BMW and Mercedes enriched themselves through their contracts with the Third Reich.
I found myself struggling with how I could admire a company that had prospered as a supplier to an empire that killed more than 10 million people. It had been my dream to one day buy a Porsche of some variety—a desire that has never left me—but that desire was upended with the moral dilemma that they had (perhaps unwittingly) aided and abetted the Third Reich as they did their best to exterminate all the Jews in Europe. How could I support that?
Fortunately, I’ve never had the cash at hand to force the question. I’ve told myself that more than 50 years have passed, that whatever punishment was theirs has been meted. Still, I’ve contemplated buying a used BMW wagon and the question bumped elbows with my conscience. It wasn’t comfortable.
I offer that as a prelude to the nuclear winter we are now entering following the release of USADA’s “reasoned decision.” The initial casualties were all the riders whose doping activity was detailed in the voluminous files released by USADA. They are tantamount to the initial deaths caused by a nuclear blast. Now, the fallout.
Already I’m seeing people bringing up the issue of boycotts of brands. Nike, because of their ongoing support of Lance Armstrong in the face of the allegations was coming off worst. Then, the news this morning that Nike has dumped Armstrong, at least publicly. Still, there’s the allegation reported by the NY Daily News that Kathy LeMond was told by ex-Postal mechanic Julien Devries that he heard that Nike paid $500,000 to hush up Armstrong’s 1999 positive for corticosteroids, that the money was wired not to the UCI, but to Hein Verbruggen himself.
It is the most damning allegation against Verbruggen ever, a charge that weighs like murder on the long rap sheet of an otherwise petty criminal. However, even though Mrs. LeMond testified to this under oath, she was not an eyewitness to the allegation, the way Tyler Hamilton was an eyewitness to Armstrong receiving transfusions. Put another way, her testimony qualifies as hearsay, something that is routinely stricken from testimony in court rooms. It’s not an allegation that appears to have been investigated by Novitzky or Tygart, at least, not based on the released documents.
The trouble for Nike is that the allegation comes sliding down a pile of so many other proven charges that many are willing to believe almost any bad deed claimed to have been perpetrated by Armstrong or his backers. Led by ex-pro and one-time Armstrong teammate Paul Willerton, people are mobilizing for a boycott of Nike; it remains to be seen if it will still go forward now that they’ve severed ties with the former seven-time Tour victor. Whether or not they’ve tossed Armstrong overboard, this could turn out to be the biggest PR black eye they have suffered in decades.
Also announced this morning, Armstrong has stepped down from Livestrong as its chairman. This is an obvious and understandable effort to save the charity; who knows if it will work?
As it turns out, Armstrong himself is proving to be radioactive. For better or worse, he’s poisoning everything he touched.
But the fallout doesn’t end with Livestrong. It extends to Trek. Riders are contemplating a boycott of Trek as a result of their unwavering support for Armstrong. I doubt that a boycott would be particularly visible, but I can see the possibility that some people simply won’t buy a Trek when they go to buy a bike. It might be enough to allow Specialized to finally retake that spot as the #1-selling bike brand.
The fallout also extends to George Hincapie and his company Hincapie Sportswear. People are wondering how they feel about doing business with his company, a company that wouldn’t be as big or popular without his success riding alongside Armstrong.
Then there’s Allen Lim, who Floyd Landis outed as having aided his and Levi Leipheimer’s doping efforts. Back when Landis was believed to be a lunatic running through the streets complaining that he was being chased by a purple unicorn, he was easy to dismiss, at least for those who wanted to dismiss him. Some of us didn’t dismiss him.
Lim denied Landis’ charges at the time and at that time, the weight of innocence was on his side. But USADA’s report has demonstrated that essentially everything contained in Landis’ confession was true; we have learned there were purple unicorns aplenty. It may not have proven every statement he has made was true, but I’m unaware that any of his assertions has been proven demonstrably false. And that’s the gray netherworld in which Lim’s denial resides. Nothing in the USADA documents addresses this and the affidavits by Landis and Leipheimer make not mention of Lim, so his ongoing denials are not rebutted by sworn testimony.
Conversely, people are asking questions about Chris Carmichael’s coaching company, Carmichael Training Systems, and whether or not they should support a company that was really only a cover for Armstrong. The charge is that Carmichael didn’t actually coach him. The objection here is that CTS’ greatest testimonial is built on a lie, even if it’s a lie of a different sort.
Of course, we need to consider bicycle racing’s retailer: USA Cycling. The sport’s governing body here in the U.S. has had a long and cozy history with Thom Weisel and his Champions’ Club, not to mention Tailwind Sports, the owners of the US Postal team. Indeed, two of Weisel’s cronies continue to sit on the USA Cycling board, David Helfrich and Matt Barger, who are both Development Foundation Representatives. Should they be immune?
It is likely that no company benefitted more from Armstrong’s meteoric rise to the top of the cycling heap than Trek, not Nike, not Oakley, not Powerbar, FRS or (more recently) Honey Stinger. They have the most to lose now. In a world where people vote with their dollars, they may well see a falloff in sales that registers in the fourth quarter of 2012.
But what of companies like Hincapie Sportswear and Skratch Labs? Should they take a hit? Their growth, their popularity, their products have hinged less on endorsement by Armstrong than their founders’ association with him. Should not those companies fair the storm better than Trek?
What each of these companies has in common—other than an association with Armstrong—is a product that is good by any objective measure. From good reviews to races won while using these products, not to mention the voluminous testimonials from Carmichael’s thousands of clients, each of these companies sells something that has been borne out in the market. However, there is a fundamental difference between the culpability of companies like CTS, Hincapie Sportswear and Skratch Labs (which didn’t even exist until well after Armstrong’s comeback began) and that of Nike and Trek.
In helping to build the Armstrong brand and support the US Postal team, Nike and Trek exerted considerable might. Without them, without their support, the Postal machine would have had fewer resources and may not have attained the level of success they did. In a way, what they did was help build a nuclear weapon. The more direct a participant’s knowledge of the situation, the closer they were to the blast. Those who worked for companies that benefited from Armstrong’s success are going to be in for a rough ride. And what of the riders who walked away from US Postal rather than cheat? They simply found the minimum safe distance. There are no winners in nuclear war, only losers.
As much as I love going to Interbike to see new bikes and parts each year, I need to be honest and say I’m far more excited to see friends both old and new. One of the things that has kept me in the bike industry for more than 20 years is friendship. I’ve had the good fortune to make friends with a great many people in the bike industry and each year my trip to the show is often my one guaranteed annual chance to see these great people.
Above is Brad Devaney, an engineer with Litespeed. Brad and I met in 1989 while working for the Peddler Bike Shop in Memphis, Tennessee. The Peddler crew was a tight-knit, collegial bunch and we frequently rode together. Of the mechanics I worked with, Brad was clearly the most resourceful and mechanically adept. A few years ago I bumped into Brad and asked him about one of our old coworkers, a triathlete named Corey; Brad and Corey were tight. It was there on the show floor that Brad told me Corey had been hit by a car while on a ride and killed. The show floor was a rotten place to hear the news, but there was no one I’d rather have delivered it.
I ment Alan Coté when I joined the UMASS cycling team in the fall of 1989. Alan was very fast and one of the only guys on the team who knew how to wrench on a bike. We spent a portion of one summer working at Bicycle World Too in Amherst before he moved to Boulder to be with his girlfriend (now wife) Megan. Today, Alan is a contributing editor to Bicycling and has been writing about cycling for longer than I have. He got his start freelancing for VeloNews and worked his way up to Bicycle Guide. It was as a result of Alan’s help that I got my foot in the door at Bicycle Guide. He questioned my sanity when I expressed my willingness to leave Northampton for Los Angeles—”Pat, isn’t Los Angeles the on-ramp to the apocalypse?”—to which I responded, “Dude, I’ve been to Mississippi.”
Jeff Winnick is an independent sales rep in New England. His lines have changed over the years, but he’s the same warm, straightforward and honest guy I met while working at Northampton Bicycle in 1990. I took Jeff to lunch one day to ask his advice on how to move from retailing into the industry side of the biz. He was generous with his time and knowledge, still is.
If you’ve ever raced a bike in New England, chances are Merlyn Townley wrenched on your bike in a neutral pit at some point. Merlyn and I met at the Olympic Training Center in 1992 when we were there to get our mechanics’ licenses. He was a delight to share a room with then and we worked together at many events over the next few years. Merlyn always impressed me with his utterly tireless enthusiasm for working on bikes. He is one of the only mechanics I can say reminds me of the great Bill Woodul. Today Merlyn has an upstart OEM wheel building business based in Chattanooga, Tenn.
Devin Walton called me up in May of 1994 to work neutral support for Shimano at the 1994 World Cup mountain bike event at Mt. Snow, Vermont. Over the weekend I worked on more bikes than I typically saw during a week at a shop. Devin’s professionalism filled me with a new respect for Shimano and the talent they assembled. Today, Devin is still with Shimano and has one of the company’s most coveted posts: media relations guy. He handles all media relations as well as some pretty heavy lifting on the PR side.
One of the other mechanics on hand for that June 1994 weekend was this guy, Mike Conlan. Mike was the first bike mechanic I ever saw don latex gloves for grimy work. A real pro and a very nice guy. Today, Mike is the manager of Outdoor Sports Center in Wilton, Conn. His instincts are as sharp as ever and he is a guy whose opinion I always ask when it comes to retailing trends.
I met Larry Theobald in Greenfield, Massachusetts in 1991. He was working for Breaking Away Tours in the summer and riding with us in the spring and fall. His wife, Heather, was finishing her doctorate at UMASS and I rode with her from time to time. In the winters, I’d frequently see him at one of the cross-country ski areas up in the Berkshires. These days Larry and Heather have a tour company called Cycle Italia that is known for excellent rides, great accommodations and even better food.
Butch Balzano may be the only mechanic in New England who is even better known than Merlyn Townley. I worked a few races with Butch in the early ’90s and thought him so competent as to make me superfluous. He has been providing race support through Campagnolo, Shimano and now SRAM for more than 20 years. He’s as easy going a guy as there is, and one of the few guys I can say for whom a 12-second wheel change is routine.
Richard Fries became known to me as a Cat. 1 who started a magazine called The Ride. I began freelancing for The Ride with its second issue and gradually became more involved in the magazine, eventually writing a column called Shop Talk. It was funny to write for a magazine whose publisher would frequently feature in headlines (I recall many along the lines of “Fries Wins Again in Marlborough”). Richard and his wife, Deb, published The Ride for more than 10 years; it was easily the best regional I ever saw published. Along the way a funny thing happened: Richard’s son, Grant was born and became old enough to ride his own bicycle, and Richard got concerned about where Grant could ride. Today, Richard is one of the nation’s most ardent and effective voices for bicycle advocacy, working with a variety of organizations, including Bikes Belong. Oh, and if you ever need to know anything about the Civil War, he’s faster with the facts than Wikipedia.
The man in the Reynolds booth is another former Northamptonite, Jonathan Geran. Jonathan’s easy way has seen him in sales for Merlin, Parlee, McLean Quality Composites and now Reynolds. The one thing we try not to do when we see each other is to discuss the mountain biking we used to enjoy in western Mass.
Chris Carmichael called on me to help the Junior National Team with several races in 1993. He was easy to work for and had the ability to tell each rider exactly what they needed to hear right before a race. I remember thinking it was no wonder he was head coach for the U.S. National Team. In the years since, Chris has been generous in giving me quotes for many articles and a book.
Derreck Bernard was one of the first people I met when I joined the staff of Bicycle Guide. He was part of the ad sales staff and was as nice and easy going a guy as you’d want to work with. He helped change my perception of the high-pressure ad sales guy. Since Petersen’s sale and re-sale, Derreck joined the staff of Hi-Torque Publications, where he sells ads for Mountain Bike Action, Road Bike Action and BMX Plus! Thanks to my freelance work for Road Bike Action, even though we don’t work together directly, its fun to think of him as a coworker again.
Carol and Bill McGann are the former owners of Torelli Imports. Bill and Carol are an incredible team and really collaborate on everything; their affection and respect for each other is something to envy. Bill still works for the company some, so I still get to see them in the Torelli booth each year. He is one of the rare guys on the manufacturing side of the business who really taught me a lot about the industry, rather than just his line. He’s got an incredibly expansive view (he’s an armchair historian which may help explain his ability to see the bigger picture) of the bike industry and has helped me see trends as they develop. He’s also one helluva travel companion and the week I spent with him in Italy will go down as one of the finest weeks of my whole life.