Team Lance? Team Radio Shack.

July 23, 2009 by  
Filed under Mind

RadioShack

The waiting is over. No Starbucks, no Nike, no Oracle. Officially, what we know of Lance Armstrong’s new team is that it will be sponsored by Radio Shack and that the seven-time winner of the Tour de France will compete at the Tour of California and the Tour de France as a cyclist, but that he will also compete through the season as a runner and triathlete.

Yes, sports fans, Lance Armstrong will make a return to triathlon.

No other sponsors, riders or team personnel were named except that the team will be managed by Capital Sports and Entertainment (CSE), the same team that managed the US Postal and Discovery Channel cycling teams. Radio Shack said the team would compete at the ProTour level.

Those are the facts. What can we infer from the announcement?

First, the ProTour license will likely come from Astana. Second, the team will be directed by Johan Bruneel. Third, Levi Leipheimer, Chris Horner, Yaroslav Popovych and Jose Luis Rubiera will ride for the team; many others from the former Discovery Channel formation are likely to follow. Fourth, the LiveStrong Foundation is likely to have a sponsorship role in the team. Fifth, the team will ride Trek bikes with SRAM components.

Will Alberto Contador be a part of this formation? It’s too soon to tell. Bruyneel and Armstrong may not want a rider, even one as talented as Contador, who can’t stick to the game plan and rides only for himself. Contador may not want to be on a team where he feels even the faintest whiff of a challenge to his leadership.

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