Let’s start with the 800-lb. gorilla: Dura-Ace. Shimano usurped Campagnolo’s position is the top dog in the OEM category on bikes even before Bill Clinton became a household name. The combination of smooth and simple operation plus high value made the Japanese manufacturer’s parts not just acceptable, but sought after.
With the introduction of Hyperglide (which was the first system to add individually contoured cog teeth to aid shifting) back in 1989, Shimano drivetrains took a noticeable step ahead of its competition; that technology was added to the redesign of Dura-Ace that was introduced in 1991. That iteration of Dura-Ace gave us eight speeds and—more important—the first integrated control lever. I assembled a Schwinn Paramount (“One of the Waterford bikes!” I exclaimed when I opened the frame box) with the new Dura-Ace and I was just enough of a Campy grouch to proclaim (largely because Campy’s Ergo lever had yet to be introduced) that the integrated control lever was “unnecessary.”
It is, perhaps, fortuitous that I turned down a lucrative career in crystal ball reading.
Had Shimano not introduced that revision of the group, I shudder to think what Campagnolo would have dreamt up as a follow-up to C-Record. My fear is that it would have been prettier than the Taj Mahal, sported seven speeds and weighed 15 pounds. Eight-speed Dura-Ace turned the tables on Campagnolo and the venerable Italian manufacturer spent a good six years rocked back on its heels—until 9-speed Record went into production. In the 20 years since the introduction of STI in Dura-Ace, the group has lost nearly two pounds, gained two gears, offers wider gearing options for us mortals and improved brake modulation to allow you to choose between scrubbing a tiny bit of speed or making an emergency stop, plus everything in between. Shifting performance has continued to increase as well.
The trouble with Shimano is that it has become the de facto standard and due to the company’s patent attorneys, their voluminous filings have done more to stifle innovation than give the company a competitive edge. For as much as I love their innovation, I despise the work of their legal team. But that dominance owes to their sales team. Shimano figured out the OEM game in a way that Campagnolo still fails to replicate. Shimano gives great pricing to bike manufacturers and they produce their parts very near where most bikes are made and assembled. It’s easy to do business with Shimano, so for that reason many product managers go with them. You get a great bike at a good price.
Best Features: So let’s start with what there is to recommend Dura-Ace 7900. First is the operation of its levers. The two-lever operation of the shifting and the fact that the brake lever doubles as one of the shift levers makes the shifting on Dura-Ace fairly intuitive. The genius part of the shifting system is the fact that you can brake and downshift at the same time. It’s a feature that I used in crits to my advantage and one that continues to serve me well on group rides. It’s rare that I’m braking with any real force and not downshifting at the same time.
Am I out of gears? A quick push on the lever gives instant feedback to whether or not you’re in your biggest cog. That the front derailleur has enough mechanical advantage and stiffness to shift from the little ring to the big one even while you are out of the saddle and pedaling hard is pretty impressive.
Durability is another real selling point for Dura-Ace. With no carbon fiber to be found in the crank, the rear derailleur or even the front derailleur, a Dura-Ace bike is likely to fair a little better in a crash than a Campagnolo Record or Super Record-equipped bike.
The shape of the 7900 control lever is good in that it offers multiple hand positions. I frequently find myself riding with my hands resting half on the bar and half on the lever, as opposed to wrapping my hands fully around the lever body, a position I seem to save for getting out of the saddle. That the 7900 lever now offers brake lever reach adjustment is terrific. I don’t have big hands and I like to run the levers as close to the bar as possible. Another nice feature of the brakes is the quick release lever that allows you to open the brake for wide tires, or in the event of a wheel knocked out of true, the ability to open the brake on the fly and ride home without it rubbing.
Worst Features: Unfortunately, the shape of the 7900 control lever is as attractive as a Ford Pinto. Where the 7800 lever had a slightly sci-fi-edged ergonomicity to it, this new one is blocky and the plus that both cables are run under tape can’t overcome the fact that the lever has all the style of a banquet table. Even worse is how if you remove the faceplate off the lever and turn in the screw to adjust the reach on the brake lever you are left with this open-maw appearance that gives the lever a look that is simultaneously not aero and oddly hungry. Slack-jawed is synonymous with vacant.
What I can’t wrap my head around is how after 20 years of STI you can still move either shift lever a full centimeter and not execute a shift. What’s with all that wasted lever throw? I’ve asked in the past and I’ve gotten answers, but the answers never made enough sense for me to memorize or even believe. Lever play seems to be a vestige of an era when we didn’t know how to maximize ergonomics and performance in the pursuit of all-out excellence. It reminds me of the criticism that the Ford Mustang is deficient because while it has a V8 engine, Ford coaxed less than 400 horsepower from it. Porsche does better than that with only six cylinders. And those aforementioned lever faceplates? They corrode. Shimano has trouble with plating periodically. Those of us who live near the ocean can tell stories of corroded chainrings and crank arms through various iterations of Dura-Ace. The finish seems to be good on all the other parts, though.
It used to be really easy to slide a 5mm Allen key beneath the hood and loosen the lever clamp to adjust lever position. It’s a pain in the ass, now. It’s difficult to roll the lever hood up enough to get a 5mm ball driver in there. Do not like. Another feature I’m less than enthused about is the half polished/half matte finish on the brakes, derailleurs and crank. I suppose that there are lots of people out there who like this, but 7800 was a much more attractive group.
On the cassette front, Dura-Ace gives you eight different options, three of which begin with a 12t cog. I’m sorry, but most of us don’t live in a place where the descents are long enough and fast enough to make use of a 53×11 or even a 50×11, nor are we strong enough to sprint at better than 40 mph—a 50×11 spun at 120 rpm works out to 42.6 mph; I never sprinted that fast.
Assembly and Maintenance: For the most part, installation of a new group is fast and easy. That’s good from a labor rate standpoint if you’re paying your local shop to work on your bike. Replacing a cable, however, is a real frustration. It used to be that you could feed a new cable in and the internals would guide the cable into the existing brake housing pretty effectively; with gear cables it was easy enough to pull the housing out of the lever while you ran the new cable. Running a new cable in a 7900 lever takes some time. On more than one occasion I’ve had to cut the electrical tape holding the housing to the bar before running the cable through and then sliding the housing onto the cable. Again, the upshot here is that if you do your own maintenance, it’s a time suck and if you’re paying someone else to do it, you’re spending more on labor.
I hear lots of people say they always replace their chain and cassette together. I replace my chain about every 2000 miles. When I was racing and my jumps had more spice (and torque), I replaced them every 1000 miles. Consequently, I don’t wear out cassettes. If you replace the chain often enough, the cassette cogs will last a long time.
Chainring wear has been very good with this group. I can recall friends eating through 7700-series chainrings in just a season.
Group Weight: 4.57 lbs. (2070g)
Best Internet Pricing: $1549
Let’s get the new year off on the right foot. I think fortune telling to be worth only slightly less than the word of someone working on Wall Street. And predicting the future contains all the science found in an episode of Entertainment Tonight.
So I’m going to jump in with a few predictions for this year. They may constitute wishful thinking more than actual predictions, but going into this new year, I’ve spent some time thinking about what the new season will bring.
Change will be the watchword for the year. I suspect the various changes in behavior we will see on the part of various riders, teams and companies will require lots of re-thinking. In some cases that thinking will go as deep as identity, but it could require rethinking less who you are than how you do business.
Change in Strategy: If Fabian Cancellara’s attacks at Milan-San Remo, Ronde van Vlaanderen, and Paris-Roubaix were bold, expect him to be more guarded this year. Don’t be surprised if he waits until later in the race to make his move. That said, for such a strategy to work, his accelerations will have to be more ferocious. A late-race attack needs afterburners to succeed because more of the favorites are willing to burn matches to ensure their own chances. Of course, because Cancellara has one of the biggest engines in the peloton, don’t be surprised if he goes even earlier in a bid to catch competitors off guard.
Change in Goals: Of the many teams that will be invited to compete at the 2012 Tour de France, Thor Hushovd signed with the one guaranteed to prevent him from attempting to notch another stage victory at le Grand Boucle. It could be argued that Saxo Bank would similarly clip the Norwegian’s wings, but with Alberto Contador’s 2012 season a matter of much speculation and at least some doubt, it could be that he could have signed with Bjarne Riis only to arrive with plenty incentive (and direction) to get some result, any result. Hushovd will have a free hand at Roubaix, but can that really be his only goal for the season? And if he doesn’t find success there (how often does a rider achieve his sole goal for a season?), what will become his plan B? Complicating matters for him is the fact that he will share the non-Tour spotlight with Philippe Gilbert, a guy who wins more often. There’s not a team with more promise or more volatility currently licensed. Years from now we could look back on this team as the one that put La Vie Claire and Astana to shame.
Change in Mission: Omega Pharma-QuickStep is a team that will be forced to reinvent itself. Having signed Levi Leipheimer and Tony Martin, the team management will need to figure out how to support a rider at—at the very least—shorter stage races, if not a grand tour. Given the lousy year Tom Boonen had (and only a rider of his stature can win Gent-Wevelgem and still have a lousy year), it would seem unwise to hang the whole of the team’s hopes on him for their big results. To do so would mean wasting the investment on Leipheimer and Martin.
Change in Business: Electronic shifting is going to change the evolution of component groups. The move from 10 to 11 gears and from 11 to 12 will no longer require new control levers. Instead just a software update will be necessary. Riders using Di2 will be able to purchase a Dura-Ace 11-speed cassette and instantly have 11-speed Di2. Neat trick. The upshot here is that one of the traditional drivers/limiters to a new group is a redesigned control lever. If adding another cog is as easy as software code, then you have to ask just what will drive the introduction of a whole new group. The question isn’t as easy as it seems. Is weight enough of a driver? Almost certainly not. How much performance increase is enough? That’s almost impossible to quantify, but there’s a tipping point, most will agree. With this technical hurdle out of the way, we may see Shimano and Campagnolo doing more to update their groups each year and in that there’s the risk of turning off the bike-buying public. Caveat venditor.
Change in Scope: Well, Bicycle Retailer let part of the cat out of the bag, but it wasn’t all of the cat by any means. You’ll see a post regarding the other half of that story soon. A change in scope is what’s happening at RKP. I began this blog as a way to publish work that wasn’t finding a home at mainstream media outlets. Belgium Knee Warmers proved there was an audience for it and RKP gave me a way to follow my heart on subject matter and make some money, so that I could continue to do that work. My one promise to myself was that RKP would be a home to good writing. That promise has taken on a slightly more epic cast (and while the word “epic” gets overused, in my personal circumstance I get to use it this time).
We decided to do some year-end awards here at RKP, but because we don’t see much point in awarding someone “best Danish single-speed cyclocrosser with no ink”, we figured we’d give some nods to those people, events and moments most memorable. And to add to the fun, we invited Whit Yost and Jeremy Rauch from Pavé to join in the fun.
So here we go:
Rider of the Year—Despite not notching a win another monument this spring, by virtue of the fact that Fabian Cancellara finished on the podium in Milan-San Remo (2nd), Ronde van Vlaanderen (3rd) and Paris-Roubaix (2nd), he proved to be the strongest rider in this year’s spring campaign. That Cancellara was chased as if an attack from him was everyone else’s ticket to glory was unseemly. It appeared—given those who latched onto his wheel—he was chased less to prevent him winning than as a springboard to anyone else’s.
Most Valuable (Non) Player—This has to go to Francesco Moser for doing more to liven up this year’s Tour de France short of any rider other than Thomas Voeckler. By instructing the Schlecks on how to win at bike racing, Moser inspired Andy Schleck to take the single most interesting flyer at this year’s Tour. Frankly, it did much to illustrate the criticism that due to radios riders no longer know how to ride tactically. The greater lesson is just how the greats were. How about a mentoring program for today’s GC riders? The racing might get more interesting if we dusted off more GC champions from the ‘70s and ‘80s.
The We-Don’t-Know-What-to-Call-It Award—Thor Hushovd has easily been the peloton’s biggest crybaby for the last two seasons. Of his seemingly endless skills—honestly, has anyone else delivered more unexpected and surprising wins?—diplomacy isn’t one. He may be the only guy who could teach Bradley Wiggins a thing or two about badmouthing a previous team. That said, his cunning has proven he is more than worthy of both protection and a free hand. Maybe we should call this one the Wild Card Award. You just never know with this guy.
The Mad Ambition Award—This goes to Jim Ochowicz and the rest of the management at Team BMC. On one hand, they are geniuses for vaulting BMC to the top of the pops in just two years. Their ability to sign riders of real quality was confirmed in a royal flush back in July when Cadel Evans finally won the Tour de France. So how they managed to court and sign both Philippe Gilbert and Thor Hushovd can’t simply be magic; it’s more like sorcery. Evans was on record saying anyone on his Tour team (and it is his Tour team) won’t freelance, won’t go for stage wins and will bury himself for the team. Somehow Gilbert and Hushovd—who between them took three stages of this year’s Tour—claimed they were okay with that. We also give this the Most Likely to End in Tears Award.
The Most Coveted Award—This has to go to Zipp for the new Firecrest 303. There’s not another set of wheels I’ve heard spoken of with a more covetous tone than the redesigned Firecrest 303. Lighter than a supermodel’s brain, more aerodynamic than a Cessna and more durable than any aluminum rim you’re riding, the only question is who doesn’t want this wheel.
The Relief Award—Bike fans breathed a collective sigh of relief with the announcement that Campagnolo will finally begin selling its long-awaited electronic group, EPS. Though we heard that the Italian maker was working on this group back in 2002, Shimano came to market with Di2 a full two years ahead of Campagnolo. This is quite a contrast from the introduction of index shifting and integrated control levers. Shimano’s stuff may have worked better in both instances, but at least Campy had a ready response. The good news is that EPS seems to be kink-free, so this year you’ll be able to enjoy electronic shifting and 11-speeds all in the same group.
Worst News of the Year Award—The demise of HTC-Highroad. To have Bob Stapleton depart cycling is the worst news the sport will get for a long, long time.
The Textbook Courage Award—If you needed any proof of the talent at Andy Schleck’s disposal, his attack on Stage 18 from Pinerolo to the Galibier in this year’s Tour de France showed exactly what the young and often hapless Luxembourger is capable of. Down on GC and running out of road, Schleck had to do SOMETHING. What he did was one of the most courageous and awe-inspiring attacks we’ve seen this decade. First, Leopard – Trek put Joost Posthuma and Maxime Monfort into the break. Then, Schleck attacked with 60km to go, took a gap, stretched it to two minutes and then latched onto Posthuma and Monfort to stretch his lead, ending just 15 seconds out of yellow, as Tommy Voekler buried himself on the imposing slopes of the Galibier. This is the racing fans have always wanted from Schleck, but he has seldom delivered. Cautious to a fault, on this day Schleck was a legend.
The Have No Cake and Fail to Eat It Either Award—I, for one, thought it was a good idea for Zdenek Stybar to try his luck on the road, especially with a Classics-oriented squad like QuickStep. Unfortunately, Stybie flopped in his first season and has now relinquished his dominance of the Euro Cyclocross World Cup Series to Kevin Pauwels. What’s the Flemish for “Oops?”
The Straight Face Award—It’s been 18 months since Alberto Contador tested positive at the Tour de France. The saga of inaction since then is well-documented. Under WADA guidelines, it doesn’t matter how or why the “adverse analytical finding” came about, the rider should be suspended, and yet Contador has argued, with a straight face, that he deserves to ride, and UCI head Pat McQuaid has gone on as if the fleet Spaniard isn’t receiving preferential treatment. If we say up is down long enough, will we all learn to fly?
The Ricco Suave Award—This award is reserved for dopers who approach the rank stupidity of Ricardo Ricco in their efforts to cover their tracks and/or protest their innocence. This year’s award goes to Ezequiel Mosquera. After a positive test for hydroxyethyl starch at the 2010 Vuelta, at which he was runner-up, Mosquera cried foul. But the test for hydroxyethyl starch has been around a long time, and that substance’s use as a masking agent for doping products is well-documented. Compounding Mosquera’s guilt, one of his Xacobeo-Galicia teammates, David Garcia, also tested positive for the same substance at the same race. The Spanish cycling federation (RFEC) rewarded Mosquera’s cheating with a two year ban ON TOP of the 14 months he’s already been off the bike. The rider has said he’ll retire. Don’t do us any favors Ezequiel.
Cyclist of the year—All new cyclists. They may be annoyances right now. They might reduce our cool, bad-boy cred. They may do stupid things in the road, at lights, on the trail, etc. But they’re making the world a better place for us. Growing the sport makes the roads safer, will eventually make the public more sympathetic, and some day, some of them will be giving us their draft as they pummel us in their wake. Cycling is growing so much that some places, like New York City, are experiencing a backlash. I think the backlash will be shortlived. We’re going to win and all new cyclists are helping.
The “Why Would Anyone Need X” award:
This year saw a number of new technical innovations: some good, some bad, but all the victim of some variant of the pace-line putdown “Why would anyone need <insert component here>”. The list of what would surely be past winners is long and filled with the things we take for granted today, and would surely include clipless pedals (“Too dangerous in a crash!”), index shifting (“I don’t need click-shifting to find my gear!”), Di2 (“If I wanted to play video games, I’d just stay home and play Nintendo!”) and 6, 7, 8, 9, 10, 11 and yes, 12 speed rear clusters (“Why would anyone need more than 5/6/7/8/9/10/11 speeds?”).
2011′s award, based on the seemingly never discussions on the topic, goes to disc brakes in cyclocross. With a battle cry of “if they were good enough for De Vlaeminck*, they’re good enough to me”, the canti-devoted dismissed the disc as unnecessary – too heavy, too powerful, not hydraulic, and just plain pointless. It’s true that the disc options when using brifters are incomplete; quality cable actuated brakes like those from Avid aren’t quite as effortless as hydraulics, and the mechanical/hydraulic adapters look like a mechanical in the making. That said, any mountain biker will tell you there’s no denying the performance of discs in the muck. Wet or dry, discs just work. It’ll take a few years for vendors to come up with ideal, rather than adapted solutions to discs in cyclocross. But when they do, I suspect the naysayers will see their benefits and at the very least, wish they were on discs too. Hey, give me hydraulic brifters, and I just might be willing to move off this 9 speed setup – because really, more than 9 speeds is silly, but disc brakes are awesome.
The shut-up and ride award—By now, we’ve all seen the video of Juan Antonio Flecha and Johnny Hoogerland getting whacked by the errant media car in Stage 9 of this year’s Tour de France. Both men suffered injuries that would have sent most of us crawling into an ambulance or at least the broom wagon. What was impressive, though, is that both of them got up, finished the stage and then made it all the way to Paris nearly two weeks later. It’s a story worth bringing up next time one of your non-cycling friends tries to tell you that American football players are the toughest athletes on the planet.
The great French hope—It was fun to watch Thomas Voeckler reprise his 2004 role as the beloved – but doomed – defender of the yellow jersey. (Voeckler actually earned the jersey as part of the aforementioned break from which Hoogerland and Flecha were taken out.) Voeckler is now 32 and his years may be numbered. It was inspiring to see the entire Europcar squad rise to the occasion and protect the jersey for 10 stages … all the way up to stage 19 when another member of the team earned the spotlight and maybe even signaled the start of what would be a welcomed renaissance in French cycling. Pierre Rolland showed more than a flash of brilliance on the slopes of l’Alpe d’Huez, out-classing Samuel Sánchez and Alberto Contador atop that storied climb. Not only did he win the stage, he grabbed the best young rider’s white jersey for good and finished the Tour in 11th on GC. Like another promising young rider in the season’s final grand tour, you have to wonder what this guy could have accomplished had he not been saddled with domestique duties for most of the race.
Maybe, just maybe, we will see an end to the French drought at the Tour, a race the hosts haven’t won since 1985.
Out of Africa―Having grown up in in Kenya and South Africa, Chris Froome showed he was more than able to meet the challenges of the European peloton in this year’s Vuelta a España. Froome finished second in the Vuelta and one can only imagine how the 26-year-old Team Sky rider would have fared had he not been obligated to ride in support of Bradley Wiggins at critical moments in that grand tour. As is the case with Rolland, I’m looking forward to seeing Froome ride without other obligations holding him back.
The No-Man-Is-an-Island Award―This last one is purely personal. Not to beat a dead horse, but I’ve hit a few rough spots over the past few months. Had you told me in January that things would have taken the turn they did in July, I would have predicted that I would just curl up in a ball and stay in bed. The darn thing, though, is that there are folks out there who just wouldn’t let that happen. Anything that I’ve accomplished or anything positive that has happened to me over the past months is purely due to the fact that people have been generous and spectacular. I have to extend my thanks to a host of people, including the gang over at NYVeloCity.com, their readers, the folks who follow me at LiveUpdateGuy.com, countless friends and family and, of course, those responsible for my new home here at Red Kite Prayer. I can’t even begin to count the ways that I have reason to be thankful. All of you gave real meaning to the words “cycling community.”
Most Disappointingly Successful Stage Race-Winning Strategy—Thanks to victories by Alberto Contador, Cadel Evans, and Juan José Cobo in this season’s grand tours, it was easy to overlook a rather unexciting “trend” in the art of winning stage races. Of the eleven non-grand tour stage races on the 2011 World Tour, eight had at least one time trial. Of those eight, seven were won by men who took either only the time trial or no stage wins at all, a race-winning strategy calling to mind Miguel Indurain.
Take Bradley Wiggins for example. The Brit from Team Sky won the Criterium du Dauphiné—without winning a single stage. The same can be said of RadioShack’s Levi Leipheimer at the Tour de Suisse. Both riders used top rides in individual time trials as the foundations of their victories then simply hung-on for dear life in the mountains. Of course, both victories were well deserved—after all, consistency goes a long way—but race fans can’t be blamed for wanting to see a bit more aggression from their champions. At least Germany’s Tony Martin actually won stages (both time trials, though) at Paris-Nice and the Tour of Beijing for HTC-HighRoad on his way to taking both overall victories.
What does it all mean? Not much, perhaps. But it could inspire more time trialists to find some climbing legs for a week every now and again. Or maybe a few of the sport’s aggressive riders might find themselves spending some time in the wind tunnel or behind a motor scooter, doing their best to defeat the sport’s Martin’s, Wiggo’s, and Leipheimer’s at their own game.
Then again, this is professional cycling—there are no style points. Victories bring contracts and unless your name is Thomas Voeckler, no one cares about how much excitement you generate in losing. We need to give credit where credit is due, but that doesn’t mean we have to like it.
I’m at home. On the couch. The kids are in bed. The wife is watching TV. I’m combing through eBay’s endless stupidity for things I don’t need and probably won’t buy. I find something amazing, an old, Italian, pantographed stem. I turn the lap top, present it to the wife like a cat bringing a dead mouse to its owner. She snickers and shakes her head. “What is wrong with you?” she laughs.
This happens more than I’d like to admit.
The other day I was reading about the French classical pianist Hélène Grimaud. Among today’s classical musicians, Grimaud is known as one “who does not fetishize refinement.” The phrase stuck with me.
How often do we do this on Planet Bicycle? I spend half my life devoted to gazing longingly at pictures of finely honed machinery and/or debating the merits of a thing that varies by millimeters from another thing. If you’ve ever uttered the phrase, even quietly to yourself, “Oooh, annodized!” you’re guilty, too. If you’ve ever justified your component preferences with the phrase, “…but, it’s Italian!” you’re guilty, too.
Oh, face it. You read RKP. You’re guilty.
This level of fawning gawpery requires a cognitive leap I don’t all the way understand even though I do it every day. Rather than appreciating a thing for what it can and will do out on the road or trail, I somehow divorce the thing from its use, shine it up bright and then place it high on a pedestal.
When we imbue inanimate objects with mystical qualities, a Mavic derailleur, Campy Delta Brakes, an old steel Merckx, is it because those things are particularly good at their jobs, or because we need something to pour our excess passion into? Is it because we can’t always be pedaling? Do we just need a totem, something to carry the meaning of cycling for us?
This is fetishizing refinement.
Andy Goldsworthy makes sculptures out of things he finds out in the world. Leaves, branches, stone, water. The books that document his various projects are among my prized possessions. There are also documentaries that feature his work and include commentary by the man himself, describing his motivations and approach. They are awful. They ruin it for me. The first rule of Fight Club is you don’t talk about Fight Club.
Once a thing becomes too precious, in my mind, the soul runs right out of it, like a pretty piano piece executed with machine-like precision, a pile of stone, precariously balanced against a steady wind, or an intricately carved lug that won’t hold a tube. At some point, cycling stops being cycling. It becomes so self-reflective, so fetishized, it’s inert.
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The headset pictured above was manufactured the year Jimmy Carter was elected President of the United States. The year the U.S. celebrated its bicentennial. The year Frampton Comes Alive! was released. The year Taxi Driver, All the President’s Men and Rocky hit the theaters.
I was riding a kid’s bike. Because I was still a kid.
I didn’t know who Chris King was or even what a sealed-bearing headset was until I moved to Massachusetts shortly after Greg LeMond’s second Tour victory. It was while working in one of the bike shops that served the huge college population that the shop manager educated me about the wonder of Chris King headsets. He showed me how well they were made, convinced me how little service they needed, demonstrated how they were impervious to nearly everything—including ham-fisted wrenches inclined to over-tighten a headset.
I’d long-since learned how a headset adjusted too tight would pit. The technical term is brinell. Whatever, we all called a headset ruined by over-tightening “indexed.” It was one of my favorite shop jokes.
King headsets were the most unlikely of devices. I couldn’t wrap my head around the idea that some little company in Santa Barbara, Calif., had come up with an answer to the headset that had no flaws, at least, none that I could find. Sure it was expensive, but if you never had to replace it and knew it would survive almost any event, then wasn’t it easily worth the price? Sure, the Campagnolo headsets were wonderful, but I’d had the fear of God instilled in me by another mechanic who taught me that if you over-tighten a headset—no matter how briefly—you’ve already started the brinelling. It’s bearing cancer. The headset is dead, but no one knows just yet. To this day, I’ve never run across an indexed King headset. I’m sure it has happened, but not often enough for me to encounter it.
So I began purchasing Chris King headsets. Every time I overhauled a bike I owned, I’d replace the headset in it with a King unit. I even figured out how to overhaul the headset that was in my Merlin mountain bike. I had some dental tools that would allow me to remove the C-clips so I could clean out the bearings and races and then squirt fresh grease back in. When I sold that bike 11 years after first building it up the headset was as smooth as it was the day I installed it, and that was no small feat given that the first five years I had that mountain bike I rode it with a Ritchey fork. Put another way, it was rigid, and that means that headset took a beating.
Ultimately I sold each of those bikes and I suspect that no matter how many parts have been replaced on them, the headsets are still going.
King came on as an advertiser last week. Enthusiast media and advertisers have a curious, symbiotic and sometimes grossly incestuous relationship. Readers often wonder (understandably, if we’re honest) just how much of that love was earned rather than purchased. I count Chris King himself an acquaintance. Two of his employees are friends. We’ve been circling around one another, professing our attraction, flirting a bit, but never heading out for the date.
So last week, they finally asked me out. It means a lot to me both personally and professionally. I always wanted our advertisers to be a collection of companies that I believed it, that in aggregate it would be an implicit statement about not just who believes in RKP‘s content, but also an indication of what we respect.
I plain, flat-out, like these guys and this company. At this point it would be easy to request a Cielo bike, a set of wheels, just a set of hubs, or yet another headset. I’ll probably review something of theirs in the not-too-distant future. Why? Like I said, I like the stuff and it would be fun to try something of theirs I haven’t had the chance to ride much, if at all.
That said, I’ve wanted this blog to be transparent in how it works, what the relationships are, and it occurred to me when I received the new ad from King that what I really wanted to talk about were those headsets I no longer own. It’s funny, but once a company starts advertising, getting product to review usually becomes exponentially easier. It’s an odd phenomenon.
Because RKP started so small, we weren’t on everyone’s radar. And despite amazing readership growth, there are still companies that don’t return my phone calls. This, despite my 20+ years in the industry. So there are times when the publication of content about a company and the arrival of a company’s ad can seem oddly coincidental. In our case, it’s just taken some time to get some of these relationships going. Because what we are doing isn’t published by one of the traditional, mainstream publishers, there are loads of companies who have taken a wait-and-see attitude.
We’re talking to a bunch of companies about advertising with us. We’ve also got a fun announcement looming. These changes, these additions are part of a larger plan. I want to offer more of the kinds of content that RKP provides. I’d like to bring in a few new voices, people I think would fit with what you’ve come to enjoy here. Advertising is the engine that will drive that. And to the degree that we end up writing about those advertisers, it’s because we liked what they were doing long before they requested our media kit.
Much of what informs my personal sense of cycling aesthetics comes from what I see the PROs do. I’m not perfect in my adherence—I won’t ride a 53cm frame with a 14cm stem no matter how much weight it will allow me to put on the front wheel—but watching what the big boys do has changed me as a cyclist, there’s no doubt.
However, there remains an element of my idealized image of a cyclist that comes not from the PROs, but of the amateurs who guided me when I wasn’t even good enough to be a Cat. IV. The touches were small but uniform in consistency. All the guys who schooled me four days a week had a tubular strapped under their saddle with a Christophe toe strap. They all had the original Avocet cycle computer with the wire wrapped perfectly around the front brake cable before zip tying the wire down the back of the fork blade with three (not four, not two) zip ties.
Those touches were all S.O.P. But the one that really got me, the one you couldn’t just decide to emulate one Saturday afternoon (because it required planning ahead by months and months), was the frame pump. Now anyone can go out and purchase a frame pump (and certainly the Zéfal HP was the most mechanically sound frame pump ever made), but to do the frame pump correctly, you had to do two things. First, you had to order a frame that actually had a pump peg brazed to the back of the head tube. Second, you had to order a Silca frame pump and it had to be painted with your frame when you purchased it. There were some builders, such as Medici, that would do matching frame pumps for their frames and even offered frame pumps painted to match fades. My friend Jimmy, who worked at a vegetarian market/restaurant called the Squash Blossom had a green and yellow fade Medici that was to me the absolute epitome of journeyman self-sufficiency.
With its matching yellow to green fade Silca frame pump and Campy head (the Silca heads were shit; I know), Jimmy’s bike was so straightforward in execution it couldn’t be defeated by circumstances. Unless he got run over by some redneck’s pickup (and that was always a chance on the country roads outside of Memphis), he could flat and he needed only two items to get home. With his 36-hole Ambrosio rims laced to Campy Nuovo Record hubs via 14-gauge DT spokes, he was never going to suffer a broken spoke or a rim knocked so far out of true from hitting a dead ex-mammal that a wheel wouldn’t be rideable.
The irony of this journeyman cool, the style of the lifer amateur, was that in training races—which constituted anything you either rode to or didn’t include a trophy presentation on an actual podium—the guys I looked up to wouldn’t bother to pull off the frame pump or tubular. They’d add another toe strap to make sure the frame pump wouldn’t come off, but as some of these races didn’t include much in the way of neutral support, they would roll out as if it was just another group ride.
That nonchalance came from a place I learned to revere. They were casual not because they were cool, but because humility permitted nothing like pride. The student of cycling knows that speed isn’t made in a single day, but after months of repetition.
Much about professional cycling can be understood in terms of the Brady Bunch, that late ’60s, early ’70s television confection that taught a whole lot of us American types exactly how to function within the confines of an idyllic suburban milieu. The Brady Bunch took everyday family problems, turned their volume up to 11 and broke off the knob. If I hadn’t seen that one episode (“Mail Order Hero”) in which Bobby fakes a terminal illness to get a visit from his hero, Jets’ quarterback Joe Namath, then I most certainly would have employed that strategy to win a visit from my own “hero” of the time, Farrah Fawcett.
Whew, that was a close one.
The Grand Tours are like the Brady girls, Marsha, Jan and Cindy. Sure, Marsha (the Tour) is the oldest, prettiest and the one whose route you’d most like to explore, but she’s so conceited and self-centered sometimes. Seriously, high maintenance girls/Grand Tours can be so much more trouble than they’re worth. Jan (the Giro), on the other hand, is smarter and more well-rounded and probably deserves more lines in the show. She has a subtle sophistication that Marsha lacks. You could spend your whole life with her, grow old together, raise small tours of your own, like Suisse or Eneco. Cindy (the Vuelta) is just cute as hell, but it’s hard to build a whole show around her. She has that adorable lisp, and you’re just sure that when she grows up, in that future that never comes on television, she’s going to be a real knock out.
To carry the metaphor to the next, and even more absurd, level, the Tour of California is Mrs. Brady, not your first choice, but you’d do her. Come on, she (it) is gorgeous. The Tour of Oman is Alice, the maid. Her timing is all wrong, and she’s not pretty, but you can’t help but feel she brings something necessary (warm weather training) to the show.
The three big component makers, Campagnolo, Shimano and SRAM are like the Brady boys. Campy is Greg. He’s the oldest. He’s a bit of a playboy, but also sort of a mess. Shimano is Peter, the middle child. He’s the go-to if you need to get something done, because you get less drama than with Greg. Sure, he’s prone to fits of fancy, like that one time when he imagined he was a great detective, prancing about the tiny screen with a deerstalker hat on (Di2 anyone?), but ultimately Peter is your friend. When everyone else is at tryouts for football or cheerleading, Peter is on the couch, doing his homework. SRAM is Bobby, the young upstart. Bobby’s got real potential. He learns the most from his mistakes. He’s going to be a solid grown up.
The Brady house is actually a good metaphor for the pro peloton as a whole. Mr. Brady is an architect, he designs other people’s houses, i.e. he sets the style for how other people race and ride. The Brady house was, at the time, a super cool, modern design that all suburban families were jealous of. It managed to be futuristically perfect for a family of eight, plus maid and dog, but also homey and comfortable. Just like the peloton of that time, though, the Brady house looks hopelessly dated through today’s eyes. What was once cutting edge, now looks sort of silly, like Greg LeMond’s time trial helmet.
I shouldn’t pretend to understand really. I’m just Tiger, the family pet, out in a small house of my own in the backyard, only sporadically involved in the show, never really allowed in the house for fear I’ll ruin the furniture.
Securing a frame I could pack and travel with easily was only half of the solution to the problem before me. I know from experience that I wouldn’t have been one of those riders to get stronger while racing a Grand Tour. I needed to build the Seven up with a component selection that would permit me to ride through fatigued legs in the second week.
Due to some availability issues and a hold-up in customs, I had to start the trip with a Campy Record 10 group with a 34×25 low gear. However, following a frenzied cab ride in which I learned the average European mortgage term is 50 years and the winter fare for a cab traveling from Albertville to Geneva was triple what I paid, I gained possession of the group of parts and was able to install them just in time for the climb up the Col du Galibier.
A brief note on installation of Red and Apex parts: This was the first time I had ever worked on SRAM components. While I’ve had the opportunity to ride them some, I’d never installed any previously. I know from talking to shop mechanics that there is a love for SRAM based on how easy their stuff is to work on, but I’d never experienced it for myself. Let me just say, ‘I get it.’ I honestly don’t think the installation could have been smoother. The point where it was most noticeable was in running the cables through the levers. With every lever from Shimano and Campagnolo through which I’ve ever run a cable, there has always been a bit of fiddling to get the cable to run through the guide hole. I’ve never gotten it on the first try. With SRAM, all four cables went through on the very first try. I couldn’t help but take note.
In three hours I had all the Campy parts removed and the SRAM parts installed and adjusted. To me, that’s shop mechanic speed, not fatigued guy working in the rec room of a hotel.
The linchpin in this operation involved the removal of the Campy freehub body from the Easton EA90 SLX rear wheel and the installation of the SRAM-compatible Shimano freehub. I’d never done it before and wasn’t convinced I had all the right tools. The operation proved to be quicker and easier than instant coffee—not to mention more satisfying—in part because it required little more than two 5mm Allen wrenches.
Let’s back up a second. Triples have been the stock-in-trade for non-PROs riding in big mountains for years. There are some features to like, such as pairing a 12-25 cassette with 53/39/ 30-tooth chainrings. In that setting you always have a familiar gear and the jumps between cogs once you’re into the third ring are tiny. However, most people I talk with believe triples have serious shifting issues (I didn’t experience that in years of using a triple with Campy). You also hear complaints about extra weight, wider Q-factor, too many duplicated gears and cost. To switch a Shimano bike over to a triple requires you to purchase a crank set, bottom bracket, a front derailleur, a long-cage rear derailleur, chain and, usually, a shift lever and cassette.
Adding an Apex rear derailleur, cassette and a new chain to as SRAM-equipped bike simplifies the solution in terms of cost, familiarity and labor.
By the time I switched out the parts on my Seven, I was in need of some lower gears. I had suffered through two days of shockingly steep grades, and while I would probably have been okay if the road had never tipped steeper than 7 percent, it had. A lot. Hell, the shallow pitches on the Col de Pré had been 7 percent. And while I needed something lower than a 34×25, I wasn’t so sure I needed a 34×32. But the folks at SRAM were confident (if not downright adamant) that I’d put the 32 to use if it were there.
My fear was that I’d end up with a nine-speed cassette as I’d never use anything lower than the 28. Well that concern was laid to rest the first time the Col du Galibier hit 10 percent. How many times have you known you were in your lowest gear and yet reached down to try and downshift out of some Hail Mary hope? Well, I did just that and—lo!—the derailleur gave me another gear. With the fatigue I was experiencing it was hard to turn the gear over as quickly as I would have liked, but the 32 became an integral part of my riding for the rest of the trip.
My concern that I’d end up with a nine-speed cassette was realized, however. I almost never used the 11. The nature of the descents I was riding included switchbacks the way sharks have teeth. After braking for a switchback, the gears I found myself most often using to sprint back up to speed were the 13 and 15. Long straits that give you a chance to wind out a 50×11 were as rare as fans of offshore oil drilling.
My preference would be that they ditch the 11 and add a 14, which is a cog I’d use a great deal more. Jumping from the 15 to the 13 when upshifting was large enough to be frustrating; I’m accustomed to the presence of a 14. Similarly, the jump from the 19 to the 22 took some getting used to, as did the 22 to 25 jump; you notice that bigger jump when upshifting, though under downshifting it didn’t bother me too much. In the cassette’s favor is the 25 to 28 jump, as is the 28 to 32, which might appear large on paper but were utterly welcome out on the road.
If I’d had two full weeks in the Alps on this group, by the end the only shifts I would have noticed would have been between the 13/15 and the 19/22. If they’d offer a 12-32 that included a 14, I promised I’d shut up.
Karma dictates that someday I’ll go ride in the Rockies at 11,000 feet without proper acclimatization and due to the combination of zero oxygen and screaming fast descents I’ll be grateful for both the 11 and the 32 in the same cassette. Once that happens, I’ll come back and delete the above two paragraphs.
Naturally, the question of weight is going to arise. I have yet to reassemble the bike and weigh it in its current configuration, but I’m guessing it’ll be about 18 to 18.5 lbs. The big gain in weight compared to its last build (when it was 17.0 lbs.) comes from the S&S couplers, which added just less than 10 oz. to the frame’s overall weight. The rear derailleurs weigh nearly the same, though the cassette increased in weight by about 100g, though I suspect it will have a much longer life. SRAM sent me the Apex crank and bottom bracket, so that increased the bike’s weight by roughly 250g.
I’m not sure everyone will do the math the way I did, but in my view this bike gives me a truly versatile travel bike solution. What it comes down to is this: I’ve got a bike that will be convenient to fly with no matter where I go. It will be inexpensive to fly with as well as the most I’ll be charged is just $25 per flight. Thanks to the titanium frame and largely aluminum components (the only carbon fiber is the fork, bar and shift levers), even if the case takes some serious hits, it’s unlikely any damage rendering the bike unusable will occur. It’s still light enough that I should survive any group ride I hook up with. With 700C wheels I don’t have to deal with the odd handling inherent in a bike using 20” or 24” wheels. And because it’s a bike I’ve owned for years, the handling and fit are utterly familiar—which is handy both on long climbs and fast descents.
S&S couplers have been on the market for a good 15 years. When they first came out, I was suspicious of their function and safety. They are more time-tested than our love for the Internet. And while they’ve had devotees for years, they were never a super-popular solution to travel. Today’s travel costs have finally made their value readily apparent.
Is this a permanent solution? Probably not, but I believe this should cover my travel needs for at least the next five to seven years.
Is it the perfect solution? Also, probably not, but airlines seem to be increasing both their charges for bicycles and their hostility to anything requiring care. Traveling to far-flung lands without a bicycle is like going to a great restaurant that omits the salad and the dessert. I want the whole meal.
The last ten days have surprised me for one unusual piece of news after another. I’m not normally one to write the grab-bag post, but because so many disparate pieces of news have elicited the same reaction in me, I figured the uniformity of my reaction is enough to include them in the same post.
I’ve followed discussions about rate of ascent (VAM) on Tour climbs with some interest. While I have found some of the numbers reported troubling, I haven’t been willing to place too much faith in those numbers because it’s hard to be certain of just where the climb starts and finishes are, which can throw off the math in the calculations. And even if you trust the calculations, I haven’t yet seen an argument connecting the dots in a way that lead to an inarguable conclusion that normal biology can’t produce a particular performance. That is, I hadn’t seen one until I read this post on the Science of Sport blog. It connects the dots in a very convincing way. Because we are getting more and more information about riders as they race, in the future it will be possible to look at a rider’s performance on a climb in a very objective manner and the math that Ross Tucker provides will help us sort the fiction from the clean.
Some folks I’d prefer would shut up, have been making headlines. On their own, they don’t merit posts, but Michael Ball and Rudy Pevenage both elicited a “You’re kidding.” from me but for entirely different reasons. One wonders why Pevenage decided it was time to admit his involvement in organizing Ullrich’s trips to Spain to see Dr. Eufemiano Fuentes now, yet more curious is why he thought he needed to tell us this little factoid. It’s not much of a confession as most everyone was satisfied that Ullrich was involved in Operacion Puerto; who served as travel agent is inconsequential, and Pevenage’s moral relativism—“It was normal”—isn’t washing.
Michael Ball, ex-pricey jean entrepreneur and director of Rock Racing—the only professional cycling team to model its organization after the Bad News Bears—was served with a search warrant. Presumably, the warrant is as a result of Floyd Landis’ confession, as it was filed by investigator Jeff Novitzky, who is remembered for bringing the house of BALCO down. If Novitzky smells smoke, there’s a conflagration.
Ball, who briefly employed Pevenage in 2008, congratulated Landis on coming clean, telling the New York Daily News: “Floyd is in a better place. Someone needed to come clean who was on the inside, who had lived it.”
However, what made my jaw drop was his crazy claim that, “I was in the sport for three years and I saw what went on. But not on my team, because I wouldn’t allow it.”
Really? I assume by “what went on” he means doping. Has he already forgotten about Tyler Hamilton’s positive test? If there’s one thing we’ve learned about doping it is that those closest to the riders sometimes do not know, so for Ball to suggest he knows something about the use of performance-enhancing drugs by pro riders he didn’t sponsor means that he thinks we’re dumber than he.
Speaking of Landis, his latest accusation, this one printed in the Wall Street Journal, is that he couldn’t get an extra bike to train on because Armstrong was busy selling bikes to—gasp—buy drugs. Here’s a newsflash: Teams have sold off bikes at the end of the season for ages. That Landis expects us to believe that just because he couldn’t account for the presence of 60 bikes it means they were sold to pay for doping. In addition to claiming that that Johan Bruyneel admitted the bike sales were paying for drugs, he has also claimed he paid for the drugs he took. Unridden team bikes won’t carry any sort of multiplier with collectors, so those bikes would have gone for roughly $5k apiece. The only bikes that carry any sort of multiplier would be those ridden by the team stars and having spoken with collectors, I can say Lance’s bikes weren’t going for $20k, even with the aid of photographic provenance. Even if the accusation is proven true, it really adds nothing significant to his story, which makes us wonder why he’s talking.
Speaking of bike sales, a week ago Campagnolo announced it would begin offering industry deals to verified industry employees. For those of you who have never worked in the industry, I can tell you this is the single most surprising piece of news in this post. As a shop employee I remember checking with multiple distributors to see who had the best prices on Campy any time I needed—er—wanted to purchase new gear. The difference in price between different distributors could mean saving as much as five percent which was what passed for a discount for us wrenches. It has been my understanding that Campy USA wanted to do this for ages, but Italy finally listened and came to appreciate that having shop staff riding their components could make a difference in how often they wind up on a custom build. Bravo to Campy.
And while I’m still mystified that anyone would try to defend Mark Renshaw head-butting Julian Dean and then shutting the door hard on Tyler Farrar, we’ve continued to get other head-scratching moments every day at the Tour de France. Take Alexander Vinokourov. Let’s be honest; he has a reputation for being a rogue rider, which is why his declaration that he would dedicate his effort to supporting Astana team leader, Alberto Contador was met with at least a bit of skepticism.
So what does Vino do? He goes off on a breakaway in the final kilometers of the climb to Mende. Let’s be clear, if you’re sole mission is to support your team leader, then you’re not heading out for stage wins—that’s a big, big effort and burns more than a few matches. But once gone, why not give the guy some rope, right? But Contador chases down Joaquin Rodriguez, and then proceeds to take a very strong pull.
As I’d been saying all week, I couldn’t stifle myself from saying, “Really?”
Was Contador teaching Vinokourov a lesson? Or was he really that nervous about Andy Schleck that he felt compelled to gain every second he could? It’s fair to wonder if Rodriguez had enough gas on his own to catch Vinokourov. At the point Contador began his chase of Rodriguez he knew that he couldn’t gain all that much time, certainly not enough to gain the yellow jersey. While Vinokourov has never been my favorite rider, but Contador managed to make me feel some sympathy for the win he was denied.
Just when I thought things couldn’t get weirder, Vinokourov takes off on yet another flyer. And fortunately for his efforts, he got the win in Revel. However, after taking breakaways two days in a row, does anyone—John Lelangue especially—think that Vinokourov will really have the gas necessary to work for Contador through the Pyrenees?
If he does have the reserves to provide support to Contador, it will be an impressive piece of riding. Impressive, and for this writer, suspicious. If he doesn’t, then his pledge to support Contador will have been proven to be BS, and Contador’s chase will be hard to criticize.
Image: John Pierce, Photosport International
A love of gear is an expansive love. And it’s not a love that blooms in isolation. It grows from our infatuation with an activity and the gear is nothing more than the physical manifestation of that activity.
I won’t say that cyclists love cycling more than runners love running, but the devotion seems different, and—naturally—to our eyes, more enjoyable.
It should be no surprise that our love for the bicycle itself extends to the stores that sell them. If the bicycle is a good time waiting to happen, then a shop is countless adventures yet to unfold. In each of those bicycles—even the ones we wouldn’t buy—we see our lives as we want them to be: The excitement of dressing for a five-hour ride with friends every day of the week.
And yet, we love bike shops not because of what they are, but in spite of what they are. Few of us have the sort of shop we dream of in our backyard. Even when our buying experience isn’t what we’d like, or as good as we believe it ought to be, we continue to love bike shops at least as a concept.
I’ve been in plenty of shops that were professional enough, but seemed empty of passion and that seems to be where I draw the line. Unless a shop is doing something to excite me about my sport and make me feel like my riding life is important to them, I won’t really go in for more than chains and cables.
I think that may be why operations like Mill Valley’s Above Category and Studio Velo engender such fanatical love. They are to cycling what Miracle-Gro is to roses. Ah, to live in Marin County. Slurp.
So why don’t we love the average bike shop the way we did back in the 1980s? My memory of shops back then was that they were cool the way Fonzie was cool to me when I was in second grade.
Once I take off the rose-colored glasses, I can see that a retailer had a much easier job in 1986 than they do today.
The number of bike categories they had to address was much less. The shop I dealt with had road bikes, a few mountain bikes and at Christmas they’d get a few kids’ bikes. One or two of the bikes were touring models and the rest were traditional road racers.
Replacement parts held in stock mostly amounted to freewheels, cables, brake shoes, a headset or two and five sizes of ball bearings. Aftermarket upgrades amounted to one or two groups, a few choices in pedals, a couple of rear derailleurs and a saddle or two.
In all honesty, the clothing selection was lousy.
I don’t recall anyone angling for a discount back then. Of course, the most expensive bike my shop carried didn’t cost 10% of the annual income of its more affluent customers, either. Even college students could come up with $1000 to purchase a Campy-equipped Torpado.
All of the decoration around the shop involved photos of PROs riding the bikes the shop carried.
Retailing is a much tougher business today. Online competitors and deal-shopping consumers squeeze profits like a kid with a ketchup bottle. The number of models a brand offers has in many cases tripled or quadrupled and retailers are rewarded better pricing based on just how much they stock. The array of replacement parts a shop is expected to stock has multiplied with the ferocity of cockroaches in a dirty kitchen. And while a frameset could hang on a wall for three or four years without losing its relevance or value, the same cannot be said today.
So who’s to blame? Well, this is one of those occasions, like the economy, where there’s plenty of blame to go around. Consumers (us) can be faulted for wanting deals that ultimately undermine the service we get when we visit a shop. As they shave their margins, they shave their ability to sit on large amounts of stock and their ability to pay livable wages to their staff, which hurts their ability to keep employees who talk like Competitive Cyclist copy.
The shops can be faulted for caving to every request for a deal. If they all held firm like unionized workers, we’d all be paying list prices. Some can also be faulted for running their shops like sidewalk lemonade stands and not really knowing basic statistics that are key indicator’s for their business’ health or how to connect with consumers on an emotional level.
Finally, the bike companies get a buffet-sized helping of blame for their ever-increasing number of SKUs. Let’s ask the question: How many price points do you really need to hit?
Speaking of connecting with consumers on an emotional—even visceral level—I’ve got to ask why none of the bike companies out there have resorted to enticing men with sex. You know, busty babes? I’m guessing that shots of Lance Armstrong and George Hincapie stand in for traditional hard bodies for most women (well, if not, it works for my wife), so why not use the Bay Watch approach to luring more men into the sport?
I don’t mean to trivialize the issue, but a great many very large, very successful multi-national corporations resort to sex as a means to short-circuit men into purchasing their widgets. Given how ubiquitous the approach is, isn’t it fair to point out that the approach continues to be used because, well, because it works? Wouldn’t photos of Heidi Klum astride a Specialized Amira bring some new consumers into the sport, riders who won’t expect Dura-Ace at 105 prices?
I don’t really think sex is the answer, but it is such an obvious tactic that if bike companies and retailers are missing this one, I can’t help but wonder what else they are missing.
And yet, like the faults we find in our best friends, we’ll never stop loving bike shops. Around every corner, in nooks and basements, they never fail in their ability to fascinate and excite.