Tag Archives: Ben Serotta

Serotta, Divine, Leaving it Behind

Serotta, Divine, Leaving it Behind

Saratoga Frameworks has shut down. Last week, Brian Case, the owner of Saratoga, informed the remaining eight employees the factory was shutting down and they were to remove their personal ...

Read more

Serotta, Beheaded

A couple of years ago a friend forwarded a video of a NorCal road race, one of those early-season shindigs where everyone hopes to blow the cobwebs out of the legs and get the first indications ...

Read more

The Irony of Craft

In what counts for spare time I’ve got two book proposals I’ve been working on. One of them concerns frame builders. My online column for peloton, called Artisans, is meant to be ...

Read more