Posts by Category: Machine

Room to Grow: Shimano XC5 Shoes

Room to Grow: Shimano XC5 Shoes

I receive calls from time to time to help newer companies with their branding message. Part of the problem I often identify is that they are trying to position themselves as utterly unique, a ...

Read more
Keeping Cool: the Dometic CFX 35W

Keeping Cool: the Dometic CFX 35W

When I first began driving a car places to ride my bicycle, that is, loading up my bike, clothing, helmet, usually my shoes, having a great ride and then returning to my car. So long as I ...

Read more
All the Power: SRAM Red eTap Hydro

All the Power: SRAM Red eTap Hydro

For the purpose of this review, I need to set forth a thesis. SRAM’s Red eTap Hydro group is methamphetamine for cyclists. This statement may seem true on its face, but I have solid reasons ...

Read more
Going Downhill: Xpedo GFX Pedals

Going Downhill: Xpedo GFX Pedals

I used to think that a pedal strike while mountain biking was a bad thing. Then I realized it was neither good nor bad; it’s just something that happens. Then I had another epiphany: A ...

Read more