Posts by Category: Machine

Where’s My Ring? SRAM Force 1x

Where’s My Ring? SRAM Force 1x

There was a time when a 12-25 cassette and a 53/39 crankset could get me over anything in California. I miss that the way I miss having seven percent body fat. These days, I need more more range, ...

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Room to Grow: Shimano XC5 Shoes

Room to Grow: Shimano XC5 Shoes

I receive calls from time to time to help newer companies with their branding message. Part of the problem I often identify is that they are trying to position themselves as utterly unique, a ...

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Keeping Cool: the Dometic CFX 35W

Keeping Cool: the Dometic CFX 35W

When I first began driving a car places to ride my bicycle, that is, loading up my bike, clothing, helmet, usually my shoes, having a great ride and then returning to my car. So long as I ...

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All the Power: SRAM Red eTap Hydro

All the Power: SRAM Red eTap Hydro

For the purpose of this review, I need to set forth a thesis. SRAM’s Red eTap Hydro group is methamphetamine for cyclists. This statement may seem true on its face, but I have solid reasons ...

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