If you go open your window you’ll hear a sound. It’s the sound of a plus-sized chanteuse rocking the final act.
Interbike is dead.
According to a blog post from outdoor industry consultant Jeff Harbaugh, Emerald Expositions has announced that there will be no Interbike in 2019. Not that there will be no show in Reno; there will be no show. At. All.
Emerald claims it is looking at other strategies and other venues, “the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.”
That may or may not look like an industry trade show.
Despite all the problems with the show, from its shrinking size to its poor location to its broken business model, I loved going and every bike geek still in touch with their inner bike geek did too.
There’s an opportunity here. I wonder who will be the first to seize upon it.
Our condolences to show director Justin Gottleib and his staff who will be looking for jobs come January 1, 2019.