On this week’s show, my guest is Mike Ferrentino. In the early 1990s Ferrentino rose to national prominence with the launch of Bike Magazine and his column the Grimy Handshake. Since then, Ferrentino has gone on to help found the Sierra Buttes Trail Stewardship and directed marketing for Santa Cruz Bicycles. These days he’s in PR with Uncommon Communications, but he’s still dedicated to advocacy issues.
I recorded this interview with him in 2017 when I was producing the Redwood Empire Pedalcast. The podcast was heavily concerned with advocacy and I wanted to talk to Ferrentino about his views. Though the Pedalcast is gone, this interview was just too good to keep on the shelf, so to speak, and with all the recent concern expressed about trail access, I thought it was high time this thing saw the light of day.
Be forewarned: there’s some spicy language in this episode.
The Pull is brought to you by the North American Handmade Bicycle Show, the world’s premier annual gathering of bicycle framebuilders and framebuilding enthusiasts. The 2019 show will take place March 15-17th at the Sacramento Convention Center in Sacramento, California.
Red Kite Prayer is hosting its first-ever event October 12th through 14th, 2018, the Red Kite Ronde et Vous. The two-and-a-half day event will feature bikes from some of the industry’s top frame builders, two gravel rides, some of the world’s finest craft beers, which are brewed locally, plus enough food to make the pedaling fun. For more information, or to register, go here.
For more information about the Sierra Buttes Trail Stewardship go here.