An Era Ends

An Era Ends

Bruce Gordon is retiring. That’s a sad piece of news. There are a handful of builders who have continued to impress me with their dedication to their craft and their ongoing creativity. Bruce is in my list of the creme de la creme.

His history is inextricably linked to the explosion of frame builders here in California. Trained by Albert Eisentraut and employed by him for many years as his production manager, Bruce is ultra-knowledgeable and has a designer’s eye for lug shaping and decoration.

Here’s the word from Bruce:

“Starting August 19, Bruce Gordon Cycles will be selling off 47 years of cycling history. All bikes, components, racks, frames, wheels, fixtures, and tools will be heavily discounted. The only stuff not being sold at this time is Bruce’s personal collection of bicycles.

New Rock n’ Road tires and new stainless toeclips will be sold at the regular price, but everything else must go. This is a great opportunity to stock up on vintage cycling equipment and help one of the living legends of framebuilding retire. All sales will be by APPOINTMENT ONLY, in person at Bruce Gordon Cycles, on a first-come, first-served basis.  Make your appointment today by calling the shop: (707) 762-5601 or Bruce’s cellphone: (707) 762-4107.”


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  1. RobA

    If you’ve been lucky enough to visit NAHBS, you have seen, first hand, the influence of Bruce Gordon. I always think of him, along with few others, who were quite literally “keepers of the flame.” That nowadays there is a pretty healthy community of custom builders and an audience and customer base for their work is due in no small part to the influence of dedicated artists and craftsman like Gordon, Sachs, Weigel, et. al. I’m happy that there is a continuing tradition for BG to “pass the torch” to. I wish him all the best in retirement.

  2. Gary

    The time has really passed it seems. Racing in Oregon in the mid 1970’s, the Portland guys had Strawberry’s (some Dinucci built) and Jim Merz bikes; the Eugene guys had Bruce Gordon bikes. End of a long era. All the best to Bruce!

  3. Dion Goldsworthy

    Still riding my Chinook, which I bought from Bruce (mail-order) in 1984, when he was in Eugene. It is a sweet machine with original Shimano 600 components (I did add Modolo Pro brakes right after I got it) and just this past year got a new set of nice clincher wheels to replace the old Mavic GL 330’s (sew-ups). I rode this bike at this year’s California Eroica, which included about 35 miles of dirt and it was a great ride! All the best to Bruce!

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