Companies age less well than people. It’s a rule somewhere. Probably written by an economist. It’s rare that a company makes it 50 years to its Semicentennial. Naturally, it’s even rarer that a company survives for even 100 years. To celebrate a Centennial is a mark of distinction, one that carries with it the name recognition of a heavyweight. But what of the Quasquicentennial? Who among us has lasted 125 years? As unlikely as it is for a company to mark 50 years, flesh and blood will never celebrate such a difficult to pronounce birthday.
To mark the occasion, Mavic commissioned six builders to produce bikes with commemorative paint schemes that evoked Mavic’s branding and spoke to its history in the bike industry. Beyond that, the builders were left to their own devices. Recently, the bikes were unveiled at Mavic’s new Service Course West in Newbury Park. The builders included Lynskey Performance, Ritte Cycles, Independent Fabrication, Argonaut Cycles, Seven Cycles and Mosaic Cycles.
Each of the builders went to some lengths to create memorable bikes, but no one went to quite the lengths that Lynskey did with these custom-machined dropouts.
Lynskey is also making a limited production of 30 Helix frames with a custom 125 anniversary color scheme. The frame has titanium Helix DNA panels, covered in clear powder coat revealing windows of bare titanium and finished with black metallic and Mavic glossy yellow graphics, including Mavic’s own Edition Limitee’ 125 Ans anniversary graphic. A signed certificate of authenticity will accompany each of the numbered 1 through 30 bikes. The final home for this particular bike is TBD.
The Mosaic was a titanium beauty from builder Aaron Barchek. The Boulder-based builder did serious time in the trenches working for Dean, but since going out on his own he has built a reputation for custom titanium work that rivals anything that can be found.
The Mosaic took a novel approach to its visuals. In addition to using the Mavic yellow, the bike used the interplay of gloss and matte black to practically cover the bike with phrases from Mavic’s branding.
The combination of brushed ti, black and yellow gave the bike a distinctive appearance that was well coordinated, but didn’t overdo the Mavic flourishes.
This was a gorgeous interpretation, the bike I think I’d be most excited to ride day after day.
On the down tube, Argonaut displayed each of Mavic’s logos used over the years.
And as with all bikes from Independent Fabrication, the welding on this bike was stunning.
Mark Lynskey of Lynskey, Aaron Barcheck of Mosaic, Spencer Canon of Ritte and Ben Farver of Argonaut were all on hand for the unveiling. It
The Ritte and Seven bikes will be auctioned off through the Pro’s Closet for World Bicycle Relief and the Davis Phinney Foundation, respectively. Seven, Independent Fabrication and Lynskey are all offering limited-edition runs of these bikes; the Indy Fab will be in the pain scheme shown, which is why it isn’t quite as ornate as the schemes from Argonaut and Mosaic. The Lynskeys will be somewhat different from the one displayed here. I kind doubt either of those painters would want to repeat those looks.
The Argonaut and Mosaic bikes will continue to be displayed by Mavic at events they support.