We recently announced that we would be working with the Gluskin Townley Group on a series of surveys meant to study the dedicated roadie in his natural environment. The series is called the Voice of the Adult Enthusiast and it is the first in-depth study of hard core cyclists by the bike industry. It may seem strange to say, but there’s not a lot of objective data about the rider who owns half a dozen bikes, rides five days a week and may spend upward of $4000 on a bike.
Gluskin Townley Group selected RKP as its exclusive partner in this endeavor because you’ve proven to be exactly that bunch. The results of these surveys will be sold to GTG clients, which include manufacturers large and small, but also advocacy groups. It’s a chance to make your voice heard to the industry. And yes, RKP will share in the proceeds of these sales.
I have the utmost respect for the work of Gluskin and Townley and am truly honored that they chose to partner with us. While I have considered doing other surveys of the RKP readership, I know they’ll do a far better job of drilling down to learn just what makes us tick. Trust me, if you take the survey, you’ll be doing them, us and even yourself a favor.
For those of you with privacy concerns, GTG won’t be collecting any personal information about you. The closest they’ll get will be your zip code. You’ll never hear from them.
This first survey is about bike/frame purchasing. I’ve already taken it and found myself selecting “other” to point to the fact that I purchased from a frame builder, not a shop or other retailer. This should be telling.
Click here to take the survey.