Voice of the Adult Enthusiast Cyclist: Survey 1

Voice of the Adult Enthusiast Cyclist: Survey 1

We recently announced that we would be working with the Gluskin Townley Group on a series of surveys meant to study the dedicated roadie in his natural environment. The series is called the Voice of the Adult Enthusiast and it is the first in-depth study of hard core cyclists by the bike industry. It may seem strange to say, but there’s not a lot of objective data about the rider who owns half a dozen bikes, rides five days a week and may spend upward of $4000 on a bike.

Gluskin Townley Group selected RKP as its exclusive partner in this endeavor because you’ve proven to be exactly that bunch. The results of these surveys will be sold to GTG clients, which include manufacturers large and small, but also advocacy groups. It’s a chance to make your voice heard to the industry. And yes, RKP will share in the proceeds of these sales.

I have the utmost respect for the work of Gluskin and Townley and am truly honored that they chose to partner with us. While I have considered doing other surveys of the RKP readership, I know they’ll do a far better job of drilling down to learn just what makes us tick. Trust me, if you take the survey, you’ll be doing them, us and even yourself a favor.

For those of you with privacy concerns, GTG won’t be collecting any personal information about you. The closest they’ll get will be your zip code. You’ll never hear from them.

This first survey is about bike/frame purchasing. I’ve already taken it and found myself selecting “other” to point to the fact that I purchased from a frame builder, not a shop or other retailer. This should be telling.

Click here to take the survey.

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30 comments

  1. Tom in Albany

    Well, that was quick. Since I hadn’t bought a bike in the last year, I answered 2 questions and then the generic information about myself.

  2. Patrick24

    I found it pretty easy. I would like to get a higher end bike, but my existing bike works fine and I have higher priority expenses.

  3. Girl

    That survey was screwy. It asks about the purchase I made and then starts asking questions about why I didn’t make a purchase. This makes me question the quality of the data the survey will generate. But I will continue to participate in your surveys.

    1. Full Monte

      I agree, the survey has a flawed if/then function. I did buy a bike in the last 12 months. The survey took me down the “how, what, where, when”of the bike purchase survey path. Then the survey took me down the Why Didn’t You Buy path. Wait. No. I did buy. See, we went through all of that. Just now.

      The survey can’t take the subject down both Did Buy, and Didn’t Buy paths. S/he either bought in the last 12 months. Or didn’t buy in the last 12 months. Not both.

  4. Laura

    I only have one bike, I can’t ride 5 days a week and I didn’t spend $4000 my bike. I do love to ride though. I’m happy to do your survey but not sure I’m the demographic you are looking for?

  5. Champs

    I agree with Girl.

    At first, I said I didn’t buy a bike, then it started asking me about my purchase. I decided to start over, remembering that I helped my girlfriend buy a new bike. Then it asked me why I didn’t buy a bike, so I answered about the bikes we chose against.

    To get in front of the purchase satisfaction survey, I’ll just say this: the only thing making me feel better about putting XT hydros on a hybrid is that I’ve seen an S-Works Roubaix conversion with flat bars, platform pedals, and HED trispokes.

  6. Rex

    Agree with Girl. I did participate in the survey, but frankly it qualifies as amateur-ish at best (and I’m being kind). A properly researched and developed professional market survey would be more likely to yield data of value to the industry and your readership.


    1. Author
      Padraig

      All: If you noticed at the outset of the survey, it asks whether you did or did not buy a bicycle. The way Survey Monkey (the survey engine) works, it takes everyone through all the same questions; there’s not an underlying logic tree for if/then scenarios. Some people won’t have purchased a bike and some people will. And some folks will have purchased one and considered another but not made that purchase. Only they will answer all the questions.

    2. Ken

      I agree that this survey has some serious issues. If the assumed spend is $4k and above, where are the questions about custom builders for frames, framesets and/or completes? And if I’ve already answered questions about the bike I’m purchasing, why bother me with questions about why I didn’t buy and what I spent that money on instead? Really? I suppose if the intent is to give the large factory builders more information, then maybe ask those of us who buy customs why we did that instead of a factory bike. And ask those who are spending $5-10k on a factory bike why they didn’t buy a custom bike.
      Seriously….if you present this survey with a photo of a Bishop as an illustration are you really directing this to folks who buy high-zoot plastic bikes from the factories? (If Bishop worked in titanium I would be all-in. . .. but Kent Erikson does so it’s all good.)

    3. Full Monte

      Padraig,

      The survey needs to be more clear, explain up front how it’s going to work. If the survey is going to take the subject down both Did Buy, Didn’t Buy survey paths with no if/then function, this needs to be told up front, and instructions given. Otherwise, a confused participant will either give you inaccurate answers, or no answers as they bail out, resulting in a SISO study.

      Disclaimer: I’m a creative type that works for an agency driven by our Big Data function. We’ve got more PhDs running around than NASA. Truly.


    4. Author
      Padraig

      All: I’m not going to get into the way Survey Monkey works. Not my place to defend or indict that product. What I can clarify is that Gluskin Townley Group is based in the U.S. and is undertaking this research for the U.S. market, based on the portion of our readership that is in the U.S. (which is most, but by no means all of our readership), and their interest is in purchases of high-end bicycles, which they are defining as north of $2000. To the degree that that was not clear enough previously, I do apologize.

  7. Pat O'Brien

    Done, but it was confusing. The page that asked questions about NOT buying the bike or frame included a response that your DID buy the bike or frame, which I checked. But instead of skipping to the personal data section it continued asking questions as if you did NOT purchase a bike or frame. Oh well..

  8. Damian

    Just a heads up, you have readers that don’t live in the US (in fact, there’s a whole world outside the US….)

  9. Charlie

    Took the survey, thinking someone with $30k invested in bicycles across the family would count. But of course, not within the past 12 months.

  10. Jay

    The survey should have some if/then logic, “if you answer X, then skip to question Y”. I think you will get more useful information that way. Maybe the next survey can work out some of those bugs. I felt compelled to answer all of the questions even though I probably should have left some blank.

  11. jorgensen

    Requires some careful reading, but they assume we beyond the norm.
    May not have liked my answers as I bought two, considered one. Not sure if the survey had anticipated that.

  12. Spider

    Also perhaps a note that it’s not for non-US residents, I started it and then realised that It was just for the US.

  13. jakula

    It was easy enough for me, though it is odd that they only ask about bike/frame sets over $2000. This, of course, led to a “no,” and that was pretty much the end of the survey. Also, they didn’t ask for my zip code.

  14. ThatOneGuy

    Unusual survey, but I guess they’re just looking to gauge the audience. I wish I could have provided them more info, but since both bikes I’ve purchased in the last 12 months were less than $2,000, I can’t really say that much in their survey.

  15. Elliot Gluskin

    Hello everyone!

    I want to thank all of you for taking the time to participate in this first survey, and for your feedback concerning your experience taking the survey. Your comments concerning some of the technical aspects of the survey are very much appreciated and we’ll be working to correct them in future surveys.

    Thank you!

  16. Dustin

    Padraig – I answered the survey, but it must have some logic, I didn’t buy a bike in the last 12 months, and it didn’t take me down the “did buy a bike” path at all.

  17. Bikelink

    Survey issues: they just need to add a box for the opposite response. So if I did buy a bike, then have that as an opt out response to questions on why I didn’t buy a bike and vice versa.

  18. Geraint

    I’ve taken the survey, even though I don’t live in the US, my excuse is that I bought a US brand.

    Understand the point about there being no roadmap through it, ie if you said you had bought a bike then it doesn’t opt you out of the questions about why you didn’t. Fair enough.

    The disappointing bit for me was the absence of any insightful questions about why I bought one brand over another, what appealed about one that didn’t appeal so much about the other one, why I went for a team issue frame instead of custom, was it down to features or emotion, how i chose components, etc.

    Happy to help anyway.


  19. Author
    Padraig

    Everyone: Thanks for taking the survey and for your feedback about the survey. The survey is now closed. Stay tuned for the next one.

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