The digital age has upended nearly everything we know about commerce. Storied publishers of everything from music to magazines and books are resorting to bake-sale tactics just to stay in business. The established career path for every job I ever fantasized about—from rock star to mercenary travel writer—has evaporated. That’s not a complaint, but an explanation for the starting point for this post. To create a site that delivers consistent, professional and creative content, we’ve had to court advertisers, and as our traffic has grown and our rates have increased, the curiosity about just who you are has grown.
Honestly, I’d love nothing more than to deliver reader stats based on what we’ve learned about you through the comments in the Friday Group Ride. It’s true that your demonstrated ability to play well with others has attracted the attention of the industry. They recognize that you’re smarter (and more civil) than your average bear. But the Friday Group Ride is dessert; those who consider spending some of their carefully allocated ad budget want (need) some meat and potatoes first.
To that end, we’ve put together our first reader survey. I hope you’ll take a few minutes to answer the question. You’ll find the survey here.
In doing this, you’ll be helping us to answer some important questions for our advertisers, and hopefully convincing them that advertising with us is in their best interest. So that’s why this is good for us. But there are reasons why taking a couple of minutes to do this are good for you. First, if you leave us your email address, we’ll enter you in a drawing for some Schwag which will include some RKP shirts, cycling apparel and even some Oakley shades with Transitions lenses. Best of all, if we land a couple of more advertisers, you’ll see that translate to the addition of a few new contributors and even more content here at RKP. We’re in this together, right?
It won’t take long. Promise. Just go here.