No matter what your interest in cycling is, the last year has been one disappointment after another. The fallout from the USADA investigation and the Reasoned Decision made a mockery of cycling’s favorite rags-to-riches story. The implosion of Divine Cycling Group shuttered three brands—Serotta, Mad Fiber and Blue (though Blue has recently returned)—and stiffed more contractors than an auto-industry bailout. And how can we forget the Café Roubaix debacle? Independent of what we know for sure, people have used this as an example of all they find most reprehensible in American business.
As spectators to all of this, none of these events have really affected us in any personal way. Even the masters doping fiascos involving riders like Rich Meeker and David LeDuc haven’t harmed anyone in any significant way. But what these events have in common is that they have each, at some level, violated what many of us believe to be the social contract of a community we hold dear. We want cycling to be free of cheating, free of bullying, free of the kinds of business deals that make us long for nothing so much a bike ride to get away from the bullshit of business. I write this as someone who’s just been through the wringer with someone I once thought was a friend.
Perhaps we’re naive to think that cycling could be as pure as the joy of a bike ride itself, but because most people don’t work in the bike industry, cycling is meant to be an escape, a way to get away from the rest of the garbage that can make a day a disappointment. That desire is perfectly human. We each need at least one safe harbor, one place where we can turn to be free of the rest of our frustrations, and for those of us who have fallen for the bike, a ride shouldn’t be a reminder that some MBA is driving small brands under so he can make a mint on real estate.
My recent frustration with a business deal in which I think no one really got what they wanted got me to thinking about what could have been done differently, what I could have done differently, what the other side could have done differently, how at the end, we could all have wanted to get a beer together rather than me wanting a shot of whiskey—alone.
Clearly, cycling is in a state of transition. Mom and pop shops are being replaced by bigger, and in some ways more professional, bike shops. Pro racing seems to be the cleanest it has ever been, but at what cost? The rate of innovation on the product side is staggering and while some of those changes have been embraced (who doesn’t love GPS?), others have left some us of wary and suspicious (hydraulic disc brakes on road bikes). The ten-speed boom this ain’t.
So here’s this week’s question: Suppose for an instant you were the president of the UCI or WADA or the new CEO for some big bike company or maybe a brilliant engineer being courted by a bunch of VC money. Better yet, suppose you were some all-powerful god-like being, but just for 15 minutes. Suppose you had the power to change some fundamental piece of cycling for the better, what would you choose? What would you devote your energy to, how would you improve our world?