I spent most of last week in Westlake Village and surrounding roads attending the team introduction for Cannondale. I see little point in tiptoeing around the fact that RKP’s editorial mandate is not to chase pro cycling in the trenches; that’s a terribly expensive endeavor. Similarly, I don’t want to do like some sites and pretend that we have feet on the ground in Europe by paraphrasing AFP and Cyclingnews race reports to falsely inflate our editorial reach. Bogus is the word we would have used in high school.
As a result, I/we don’t often get invitations to these events, so when this one came, I was intrigued. Intrigued because I wasn’t certain of the why, nor was I certain what the event would be like. Generally, the public view of a team introduction is that it’s a one-night affair, usually held in a theater so the riders can be paraded on stage for the assembled sponsors, VIPs and media to see, and usually, it’s the entire team assembled, right down to the last mechanic and soigneur.
This event wasn’t quite so over the top as that; Cannondale didn’t fly every last rider or staff member over from Europe for the event. Still, this was a far cry from a Division II team intro I attended that was held in the team director’s living room. Cannondale brought over 14 members of their team, including their two stars, Peter Sagan and Ivan Basso.
The collection of riders included:
Alessandro De Marchi
It used to be that the first gathering of a team in the new year was really just a training camp to give the new riders. The presentations began as a way to give sponsors a little winter exposure and get fans excited about the new riders and familiar with the new jersey so they’d know what to look for in the peloton. Based on some accounts, it also became the time when team management would lay out not just riders’ racing schedules, but their doping schedules and get them familiar with the medical staff.
Team camps may have dropped the medical program, but the sophistication continues to increase. More and more, they include media training, clinics with the sponsors so they understand what they are riding or what the sponsor makes if it’s not a bike product, and plenty of time for the media to interview riders. Whether you chalk it up to smarter operations, or an increased need to make sponsors feel like they are getting their nickels-worth due to a dearth of non-endemic sponsors (it’s a debatable point), teams like Cannondale are using their first camp of the year to serve ever larger purposes.
I attended product seminars on Vision wheels, FSA components, Kenda Tires and Sugoi clothing. These were short presentations in which a company representative would talk about the specific products the team would be using and if they assisted in the design and testing of the product, they detailed that. In the case of Kenda tires there was some additional discussion of which tires would be used when, not just the particular tires that would be used. In racing tubulars, the team will run the Volare. On the occasions they race a clincher, it will be the Kountach, while for training they’ll run the Kriterium. With Vision wheel choice will naturally be dictated by course conditions. The deepest wheels, the Metron 81 will only be used for the flatest courses. Riders will use the Metron 55 on more rolling courses, while the Metron 40, the shallowest and lightest of the bunch, will be reserved for mountainous races.
With the exceptions of the Tour of Flanders and Paris-Roubaix, where the team will ride the Synapse, the entire team will ride the SuperSix EVO for road races. Interestingly, Peter Sagan is a genuine knuckle-dragger. He’s the only rider on the team to receive a SuperSix EVO with custom geometry. His bike has a longer than standard top tube; it’s essentially a 54cm frame with a 58cm top tube, plus a 13cm stem. For time trials they’ll ride Cannondale’s Slice RS.
The presentation itself was held at the Canyon Club down the street from the Westlake Village Inn where the camp was taking place. Honestly, I couldn’t figure why they’d choose that until they mentioned that there’d be a concert after the presentation. Each of the riders present was introduced and in a brief interview rider strengths and goals were discussed.The audience was made up of attending media, area Cannondale dealers and sponsor VIPs. Naturally, the biggest cheers were for Peter Sagan, but as the sole American on the team Ted King took a huge roar from the crowd and mentioned something about unfinished business with a certain event in France to which those assembled cheered raucously. Sagan made it clear that Milan-San Remo was in his sites as was a certain three weeks in July. Given the ire for most confessed (or nearly confessed) ex-dopers, I was surprised, perhaps even relieved, that Basso received such a warm welcome from the crowd. He’s setting his sights on the Giro, and as a two-time winner he thinks he’s got a chance at taking the race a third time, given the course.
Oh, and that concert? The new-for-’14 Cannondale “house band” led by none of than Michael Ward, sporting a big-ass handlebar mustache (and a few more pounds than when last I saw him).
The crowd was also introduced to Scott Tedrow, the president and CEO of Sho-Air, the new presenting sponsor for the team. Tedrow took the mike and alluded to the criticism he’s received as a Johnny-come-lately to the cycling world. Whoever has leveled this accusation at him needs their head examined. When I was racing in the masters ranks more than 10 years ago Sho-Air was a significant sponsor to both mountain and road teams here in SoCal. His history notwithstanding, what truly boggles my mind is why anyone would bag on a guy bringing money into the sport when most other money is fleeing by 747? Further, to his credit, Tedrow is deep in the sport; this dude is no Flavio Becca. In addition to his sponsorship of racing at every level, he’s opening a bike shop in Orange County soon and he recently made what I hear was a rather significant donation to the National Interscholastic Cycling Association booster club. So far as I can see, Tedrow is good for the sport and the horsepower he brings thanks to his company—which does air freight for trade show materials—will make a difference in the lives of a great many racers.
I think that pro cycling still has a long way to go in earning back the public’s trust, but in the meantime, the lime green outfit of Cannondale is likely to provide genuine entertainment worth watching.