It’s 9pm on a Thursday night, and I’m shopping for a set of disc wheels. There’s not a bike shop open in the metro-Boston area, but that doesn’t matter anymore because any wheel maker worth their salt has a website that will tell me everything I need to know about each of their products including the price. I can either buy direct from the builder, or I can buy from any one of dozens of online distributors. If I was desperate for human interaction, as an absolute last resort, like if the zombie apocalypse happened and I was riding around looking for human survivors (and disc wheels) I could even wait for a bike shop to open, walk in and buy wheels there, assuming money was still even a thing.
OK. OK. OK. Simmer down.
It’s not the zombie apocalypse, and I actually love bike shops. I have a ton of friends who own and operate them, and I can’t go by one without wanting to go in, if only to hide from a marauding zombie horde. Despite all that, it seems very fashionable to hate on the LBS. Bike shop employees are surly and rude. They never have the part you need, and anyway you can get whatever you want cheaper on line, and cheaper is better. Always.
Everybody knows that bike shop employees are surly and rude because they’re young, iconoclastic or underpaid, sometimes all three. And we want them to be that way, because that’s what gives cycling its edge…even if it makes buying a WiFli derailleur and a handful of Gu’s a little more painful.
Also, they don’t have the part you need because of the proliferation of parts and their haphazard distribution. The cost of a functional shop inventory has gone through the roof over the last decade, and the manufacturers have all shifted a large part of the risk burden for their own sales forecasting onto the shops with large minimum orders and the lure of increased margin.
And the reason you can get it cheaper online is because simultaneously the manufacturers don’t manage their distributors well enough, with parts finding their way to giant, international etailers only too happy to ship into domestic markets otherwise protected by dealer agreements. Oh, and etailers don’t have to pay retail rents.
Within the industry there is a palpable and growing tension between e-tailers and their bricks-and-mortar competitors. How many times have I heard the story about the customer who spent two hours in the shop going over a parts spec for a new bike, only to go home and buy it all online. How many times have I heard about riders eager to show up for shop-sponsored rides, but unwilling to so much as buy lubes and tubes from their hosts?
A lot. A lot of times.
This week’s Group Ride asks, do you shop at your LBS or online, or some combination thereof? And if you don’t do business locally, why not? Do you worry about the disappearance of the LBS? Or the big-boxing of cycling retail? Or do you consider yourself an expert, beyond the level of the snarky sales clerk, fully independent and only in need of product to sustain your cycling lifestyle?