Announcing Red Kite Project

Project Logo

Some deeply insightful person once said that life is what happens while you’re busy making plans. I suppose being an entrepreneur falls along those lines. While I had my eye on trying to deliver killer content to RKP’s readership, a funny thing kept happening. People kept asking me for help locating talent. And for reasons I can’t explain, I was able to help with some introductions that proved fruitful. All I can say for sure is that I have the good fortune to know a number of talented people in the bike industry. Actually, there’s something else I can say for sure: I’m not a recruiter, nor do I wish to be. Fate, if you believe in that sort of thing, provided me a lucky turn: My wife is a recruiter.

Market opportunity is a term best bandied about by someone who likes to tell people he went to business school; if you went to business school, it seems only fair that you tell people you went. Business school isn’t easy, or fun. But a market opportunity is something we seem to have stumbled upon. I’ve been in contact with a number of bike companies this year that needed help, though most were looking for something on a temporary, contract basis. It occurred to me that there was a need for a previously vetted talent pool and a matchmaker to pair talent with a needy client.

The only answer we could come up with was doing it ourselves.

With Red Kite Project we have assembled an ensemble of people who can provide everything from copywriting to engineering. Red Kite Project is for short-term, project-based work. Rather than serving as a substitute for a full-service ad agency, this is a finger in the dike, a way to fill in a gap in a talent pool on a temporary basis.

Even though we’ve already recruited some talented and established pros to play with our band, we’re on the lookout for even more talent. If you have extra bandwidth and have a skill set the bike industry could use, we’d love to hear from you.

Finally, I want to make clear that Red Kite Project will be run independently from Red Kite Prayer. Clients of Red Kite Project will receive no preferential treatment in Red Kite Prayer editorial.

Isn’t it high time the bike industry had a temporary staffing agency to serve its needs?

At the top of this page you’ll find a link for Red Kite Project. You can also click here.

For those attending Interbike, if you think you might like to work with us, drop by Malakye’s Schmoozapalooza on Friday; we will be there. For more information on the Schmoozapalooza, click here.

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2 comments

  1. P Poppenjay

    Awesome! Found it in your lap, did you? Often we do. Many ignore it looking outside for the newest idea and miss the opportunity staring at them. GREAT!

  2. Jesus from Cancun

    How about finding some funding for Pelkey so your readersip can be sure of enjoying his Explainer and LUG here at RKP? As it its now, we cross fingers after each Grand Tour hoping he made enough in tips to justify giving it a shot at the next one.
    That is a selfish wish, but I believe you have a good number of readers who visit RKP more frequently and see the ads here because we want to read what Pelkey has to say.
    Just a thought.

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