Monthly Archives: April 2013

Riding the New SRAM Red

Over the course of the SRAM 22 launch, we went for three rides. Because the product intro was being held in Westlake Village, just north of the eastern-most portion of the Santa Monica Mountains, ...

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Boston

It had to happen. Not that the 2013 Boston Marathon had to be ruined by the acts of one or more sociopaths who do qualify for George W. Bush’s term “evildoers,” but an act of ...

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Love and Wonder

Sometimes we ride for community. Sometimes we ride to escape. Our kids ride out of love and wonder. After a day spent cheering the Boston Marathon’s athletes at mile 16 with friends, we returned ...

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SRAM Goes Hydraulic

This past weekend I joined a number of my colleagues in Westlake Village, California, for the introduction of a number of new products from SRAM. There was a lot on offer, more than they could ...

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Shimano Dura-Ace 9000

When I was in fifth grade, I got the flu the week of my birthday. I missed the party my class would have held for me and only strayed—woozily—from the couch to head to the kitchen for more orange ...

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Six Months

The site of my ill-fated turn. On October 10, 2012, I went for a bike ride. Nothing in that is unusual. Most days of each week I go for a bike ride. This particular ride wouldn’t really be ...

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The SPY Belgian Waffle Ride

Some months ago I made plans to join my friends for a little ride down in North County San Diego, the SPY Belgian Waffle Ride. SPY’s CEO, Michael Marckx is both someone I’ve been able ...

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The Kickstarter Phenomenon

I don’t live in the world of my parents. Yes, the house I grew up in still stands. Yes, the schools I went to still educate young people. Yes, the bike shop I first worked at still sells, ...

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