It’s amazing that within 24 hours of announcing the new 9000-series Dura-Ace just how many opinions have been lodged. I mean, nobody who isn’t on the Shimano payroll is riding this stuff. All we have so far are pictures and a few paragraphs noting changes to the group. So how is it the jury has sufficiently deliberated to render a verdict? Well, as it happens, you don’t have to ride a group to tell if it’s expensive. So let’s start with price. The new 9000 mechanical group will carry a suggested retail of $2699 while the 9070 Di2 group will go for a whopping $4139. You can get a pretty good bike for less than the mechanical group costs.
Does it strike you that judging a group on price alone is maybe unfair? There can be little doubt that it is. But I think Shimano didn’t really do itself any favors by releasing pricing before we got to know the group a little better.
But that’s not the only criticism Shimano has come in for already. Many people took one look at the new crank and uttered a collective “ew.” You can see noses wrinkling all over the world. I really loved the 7800 crank. The 7900, notsomuch. The 9000 crank, with its four-armed spider might not offend sensibilities so much if the design were symmetric, but that’s the hitch: it’s not, and symmetry has been a big part of crank design since … the discovery of aluminum.
There are two metrics riders always start with—price and weight. So how does 9000 stack up?
Shimano Dura-Ace 7900: 2070 grams, $2328
Campagnolo Super Record: 1950g, $2905
SRAM Red: 1850g, $2555
Dura-Ace 9000: 1978g, $2699
Dura-Ace 9000 represents a loss of almost 100g while adding a cog. That’s no small feat. However, it is still heavier than Red or Super Record. And at $2699, 9000 sits between Red and Super Record on price. The only clear winner in this sort of comparison is Red.
And what of the electronic options? Here’s how they stack up:
Shimano Dura-Ace 7970: 2350g, $3940
Campagnolo Record EPS: 2230g, $4600
Dura-Ace 9070: 2047g, $4139
The new 9070 is the clear weight leader in electronic shifting and given that Record is nearly $600 less than Super Record, it is also the least expensive option. I expect that Di2 bikes will be far more coveted than bikes built with mechanical; were availability equal, I would be willing to bet that Di2 would outsell mechanical four or five to one.
Let’s look at the features Shimano is using to sell the new group:
Better shifting: Shift action is said to be lighter and the shifter throw is said to be shorter. Shimano claims shift effort is cut by half.
Improved hood ergonomics: 7900 lever hoods were often criticized for being blocky and difficult to grip with sweaty hands because of their smooth finish. The lever bodies are smaller now and lever reach can be adjusted by a full centimeter without creating the ugly, slack-jawed look found with the 7900 levers.
Better braking: Shimano’s braking is a bit like Madonna’s style. You never know what it’s going to be from one group to the next. They say modulation will be improved while also offering more power. The new design is supposed to accommodate wider rims, but no word on what the widest tire is it can accommodate.
“Rider Tuned gearing”: Shimano loves a good turn of phrase. There’s not much news here; they will offer five different cassettes. More important, you’ll be able to build any chainring combination you’re looking for without having to worry about if the chainrings use the same bolt-circle diameter as your crank.
New cables: Part of how Shimano has cut shift effort is by using new cables that are coated with a polymer that cuts sliding resistance.
New chain: The new chain received PTFE plating that is supposed to increase chain life by 20 percent.
The real winner in these new groups appears to be the Di2 9070 group. It shaves 300g from the existing Di2 group while adding a cog, giving riders larger buttons that are said to be less prone to phantom shifts and even more options for the wiring harness, not to mention an internal, seatpost-mounted battery.
In my preview piece on 9000 we received a number of comments from readers who noted that they were still riding 7800 and were happy with it. (An aside—this is why joining the conversation is so meaningful.) Looking back at the differences between 7700, 7800 and 7900 might offer a clue to why 9000 isn’t being heralded as the arrival of the greatest group ever in the history of bikedom.
With 7800 cyclists were treated to a group that was unquestionably superior to 7700 in every manner possible. It was lighter. It was stiffer. The levers were more comfortable. It had an extra gear. Braking power and modulation was markedly improved. It also featured one of the first precursors to the new generation of bottom brackets with a large diameter, integrated spindle and external bearings. So stiff were the BB and crank that it changed how I evaluated frame stiffness. I remember getting on a bike at the press launch for the group and thinking, “Whoa, this is a whole new world. I wonder how Campy will respond.”
Shimano had been on a path of introducing a new Dura-Ace group about every six years; 7800 came out in 2003, and 2009 saw the introduction of 7900. Yet here we are, a mere three years later and Shimano is introducing 9000. I can’t help but wonder if this is what they were working toward all along and 7900 was just a place holder because 9000 just wasn’t ready. What’s my point? The difference between going from 7800 directly to 9000 and going from the somewhat lackluster 7900 to 9000 may be the reason why so many riders haven’t been that excited. Had Shimano introduced 9000 as the follow-up to 7800 people might be more excited.
For my part, I am excited. If 9000 really delivers on its promises, people will find plenty to like.