As I mentioned recently, I’m less interested in completely monetizing RKP to the nth degree than I am in getting stuff produced that I want to wear. It’s a selfish drive, no way around that. I like T-shirts that make cycling cool. Your run-of-the-mill century T-shirt is such a train wreck of sponsors and lousy illustrations I use them for rags. I don’t mean any disrespect to the events; I’ve invariably enjoyed myself, but those Ts are to cycling chic what back hair is to male models.
And though I self-select as an introvert, I do dig it when someone tells me that they like something I’m wearing. I had a woman come up to me and tell me she liked the back panel on the RKP bibs (the end is near). Apparently, she has a sense of humor. And I’ve had all sorts of people come up to me and comment on the Suffer T. I’ve sold a couple to non-cyclists.
Last year I wrote a feature that examined Eddy Merckx’ 1972 season for peloton magazine. I put forward the idea that it was the single greatest year of cycling any rider had ever put together—would ever put together. In winning Milan-San Remo, Liege-Bastogne-Liege, the Giro d’Italia (four stages along the way), the Tour de France (seven stages and the points jersey), the Tour of Lombardy and the hour record, he put together in one year what would be a fine career for any other cyclist. And if you examine all the minor stuff he won along the way you get the impression that his vocabulary didn’t include the word “peak.” He was badass on a full-time basis.
So I asked myself a simple question: Why not have a killer T-shirt to celebrate that?
I contacted my old friend Bill Cass to do the illustration. For Bicycle Guide readers, his name should be familiar. We used Cass’ work any time we could dream up an opportunity. Later, when I started Asphalt I was able to recruit him to do some fun stuff for us there as well. For those who don’t know him, Bill rose through the junior ranks racing in New England, eventually racing in the senior ranks as a Cat. 2 on the Prince Superoni team. He spent most of his career as a shoe designer at Nike and spent years working personally with Lance Armstrong on Nike designs that Armstrong wore to seven Tour de France wins. These days, he’s on Whidby Island near Seattle and has a studio there doing an fascinating variety of work.
The illustration in question will also find its way into print form, but that’s a ways off. First, we need to get these T-shirts circulating. They will begin shipping the week following Sea Otter, where we’ll be next week. Because of the art involved, these will be a bit more expensive than our previous Ts.
I want this to be flat-out the coolest T-shirt in your wardrobe. I want people to ask you about it. I want you to be able to say with a straight face than the New York Yankees and Manchester United put together couldn’t have a season like this.
I have a similar issue with baseball caps. Even though I love the baseball cap I have from a friend’s winery, I’ve wanted a cap that speaks to what I’m about as a cyclist. So I had these made. I’ve been wearing the sample for a couple of weeks.
And yes, Captain Correction, I’m aware that the phrase is ordinarily “new wares.” I’m punny that way.