Tuesdays with Wilcockson: Two men who loved cycling

As far as I know, Maurice De Muer and Jerry Casale never met. But these two men, one French, the other American, shared a love for cycling in very different ways, and each was a mentor to countless numbers of young cyclists. They both died last week.

De Muer, 90, passed away after a short illness. He was best known as a successful directeur sportif from the 1960s through the ’80s. Casale, who lost a long battle with prostate cancer at age 70, was a co-founder of Philadelphia’s CoreStates USPRO Championship (now the TD Bank Philadelphia International Championship).

Casale was born in the Chestnut Hill suburb of Philadelphia, where his dad, Gerald F. Casale Sr, owned a bike store, Hill Cycle Shop on Germantown Avenue, which he opened in 1929. Father and son worked together at the shop for some four decades. The Casales saw their business as a place where riders could gather and soak up their atmosphere created by true cycling enthusiasts. One of the teenagers who came to the shop was Dave Chauner, who became one of the country’s best racers before turning to race promotion.

The Casales ran and sponsored Team Hill, an amateur squad that helped young riders get started in the sport. And the younger Casale’s skills as a mechanic saw he make trips to European races. One trip was as chief mechanic for the small U.S. pro team, headed by Greg LeMond, at the 1984 world championship in Barcelona, Spain, and that’s where he had the idea for creating a major road race in his hometown.

Casale and Chauner (credit: Casey B. Gibson)

Casale said the impressive boulevard at the foot of the Barcelona circuit’s Montjuich hill reminded him of Philadelphia’s Benjamin Franklin Parkway — which is where he and Chauner decided to put the start/finish for the Philadelphia race. They also needed a climb. They “discovered” it in the Manayunk neighborhood, on the route Chauner took to ride from his home to Hill Cycle. Chauner named it The Wall because it climbs at a vicious 17-percent grade up a street of row houses that wouldn’t look out of place in a European classic.

The race was an immediate success and became this country’s biggest one-day classic, where stars such as Davis Phinney, Lance Armstrong, Mark Cavendish and Matt Goss have done battle over the past 28 years. Casale, who closed the bike store after his dad died in 1993, became a fulltime race-operations director with Chauner, who was the smooth-talking promoter. Together, they put on some 200 bike races all over the country, including, Atlanta, Chicago, New York, Minneapolis, Pittsburgh, San Francisco and West Virginia.

I’ve attended nearly every edition of the Philly race, so my indelible memory of Casale is watching him — a short, broad-chested, balding figure, usually dressed in black — doing what he did best: helping other people however many different duties he had on race day. But most of his work was done well before the race, making sure that the logistics were always in place.

According to his official obituary, Gerald F. Casale II is survived by his wife of almost 50 years, Philomena “Cookie” Casale, their three sons Gerald F. Casale III, Nicholas and Joseph, and six grandchildren.

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While Casale helped pro cycling get established in a country that had no heritage for road racing, De Muer came from a land that fomented the sport. Born in Normandy in 1920, De Muer grew up in le Nord (the North), the French region made famous by the cobblestone roads of Paris-Roubaix. He became a racer at the end of World War II, and embarked on a nine-year career with the Peugeot-Dunlop team. His best results came in 1944, a victory at the Paris-Camembert semi-classic, and 1946, second place behind Italian Fermo Camellini at Paris-Nice.

After retiring as a pro, De Muer became a dealer for Peugeot bikes in le Nord, but stayed in touch with his former teammates, who included 1950 Tour de France winner Ferdi Kübler. De Muer returned to the sport by starting a small regional team in 1950 for a rival bike manufacturer, Sauvage-Lejeune, The team went pro in 1961 with title sponsorship from Pelforth, a beer marketed by the local Pélican brewery.

The Pelforth-Sauvage-Lejeune team earned its fame at the Tour de France, and De Muer signed top riders such as Henry Anglade, the brothers Joseph and Georges Groussard and Jan Janssen. In 1969 De Muer moved to the powerful Bic team, following the accidental death of its directeur sportif Raymond Louviot. It was with Bic that De Muer guided French-based Spanish rider Luis Ocaña to victory at the 1973 Tour de France.

But De Muer’s most successful tenure was back with his original team, Peugeot, where he directed Bernard Thévenet to Tour titles in 1975 and ’77. Talking about De Muer, Thévenet said last week: “I remember a man passionate for cycling, having a strong desire for results … whether it was a stage of the Tour de France or the GP de Peymenade in February.” De Muer also directed a new generation of English-speaking riders at Peugeot, including Australian Phil Anderson, Scotsman Robert Millar and Irishman Stephen Roche — all of whom went on to become Tour de France stars.

For all the sport’s current sophistication, De Muer worked in an old-school era, where he and his peers turned a blind-eye to drug-taking and where he worked with his wife Jacqueline to trace race routes on a Michelin map to decide the best places for his team to attack. After retirement, De Muer lived in Seillans, in Provence, the small hilltop town where he took his Peugeot team for training camps in the 1970s.

He was still making daily rides until recently, but after a fire burned down his Seillans house last fall he moved to a nearby retirement home, where he died. Former Tour de France director Jean-Marie Leblanc, who turned pro with De Muer with the Pelforth team, told Reuters, “He was a little tired in recent months, but he was one of cycling’s great personalities.”


Follow me on Twitter: @johnwilcockson

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  1. George

    Thanks for the great remembrance of Jerry Casale. I was a very short term and non-descript member of Team Hill a long time ago, but he was the type of guy who was nice to everyone he met. Best wishes to the Casale family in their time of grief.

  2. Touriste-Routier

    John, Thanks for your tribute to Jerry. If attendance numbers at a funeral are a measure of a man, then Jerry was truly great. Of course, all of us there already knew this; a substantial number of Team Hill members, covering at least 4 decades of racers were there to pay tribute to our friend and mentor.

    The caravan from chapel to burial sight was tremendous; I couldn’t help but think that we were all getting our final pacelining and race caravan driving lessons from Jerry. I hope we passed.

  3. Tom Kellogg

    I was one of the thousands brought into the cycling community either directly by Jerry or secondor third hand. My brother was first a member of the Hill Cycle team which got me into racing. From there, Jerry repainted my first real frame and I was hooked on cycling and bicycles. The current state of competitive cycling in the US simply would not have happened without Jerry. And I would be an unhappy guy behind a desk. Rest in Peace.

    1. Padraig

      Thanks for joining the tribute, Tom. Considering all the lives you’ve touched with your work, you’re a great example of how one man’s mission can span generations of a sport.

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