Friday Group Ride #107
The North American Handmade Bicycle Show (NAHBS) is upon us once again. Men and women with dirty fingernails, weld burns and ornately carved lug work will descend upon Sacramento with all manner of lovingly crafted bicycle objects.
Sachs, Sycip, Cyfac. Indy Fab, Eriksen, Ira Ryan. Hunter, Ellis, Cielo.
Many of the names are familiar, and this is their showcase event, the day all the shiniest bits and pieces exit the workshop and glimmer in the hot sun of mass spectacle. It’s called a show, but it’s more like an exhibition. No, an exhibit. When museums display art, they call it an exhibit.
And the builders at NAHBS are showing art, the fine point at the tip of bike building craft. An industry awash in production bikes, built in massive factories in big batches, still has room for the builders of NAHBS, some of them one-man bands, others mid-size companies, all simply taking a one-at-a-time approach.
This week’s Group Ride asks a couple of questions with NAHBS as backdrop. First, is there a future for handmade bikes? What was once the standard business model has been shoved aside in favor of mass production. That’s not a lament. It’s a statement. Time stands still for no one. The question is, can the craftspeople of the industry continue holding back the tide? It’s not a matter of building beautiful bicycles. It’s a matter of being able to build them, make a living, and grow a business.
And for those of you (us) who watch this segment closely. Whose bikes are you most looking forward to seeing? Who are the all-stars? Who are the up-and-comers? Despite the massive marketing disadvantage hand builders have against the big bike companies, it is now possible to go to frame-building school and learn this craft in a school setting, not just at the heel of a master craftsperson. As a result, the craft brands are actually multiplying. Who is pushing the state of the art?