In 2008, Radio Freddy arranged for the two of us to meet Brad Roe, then the editor of Hi-Torque’s Road Bike Action. While Radio Freddy was in town for the Tour of California, we met Brad and took a tour of the offices that had produced countless issues of magazines we did a better job of memorizing than the algebra texts found in our book bags during our school days.
From that one meeting a relationship with Brad and RBA grew. I’d admired the work those guys were doing and the chance to begin freelancing for them was a dream come true. I began freelancing for VeloNews once again, following a more than 10-year hiatus. And when Paved was launched, I was thrilled to hear from Joe Parkin requesting a contribution.
That I chose to launch Red Kite Prayer is an event I believe some BKW readers misunderstood. Comments in response to my post announcing RKP got snarky and suggested I was disloyal to Radio Freddy and I wasn’t showing proper appreciation for the “sponsorship” I received. Just what that sponsorship was, I’ll never know.
I really hadn’t wanted to turn my back on BKW and it wasn’t a slight to Radio Freddy. Facts were facts, though. His day job was busy and he didn’t have the time to put into a blog that I did. And it wasn’t really practical for me to assume the helm of a ship that wasn’t mine. He encouraged me to launch a new blog and even suggested he’d contribute to it, turning the tables in an unusual twist. For me, it came down to a matter of practicality: To make a living as a freelancer, I needed to make something off of all my work, whether it came from T-shirt sales, advertising or (preferably) both. RKP hasn’t made me rich, nor do I expect it to, but it’s added an important additional revenue stream (to use a technical term) to my business model. Ahem.
When Brad left RBA I was equal parts surprised and depressed. I loved working with him and feared that a terrific relationship was going to go down the drain. I knew we’d stay in touch, but I feared we’d never work together again. It’s not often you work with an editor who challenges you and then gives you enough leash to go do good work. Mere months later he decided he missed publishing and announced a new road bike magazine, peloton. When he called to ask me to be a part of the magazine and even offered me a column I didn’t need time to think before saying yes.
Unfortunately, once I began freelancing for peloton, my days at Road Bike Action were numbered, even though the writing I did for the two couldn’t have been more different. I’d never have written the analysis pieces or columns that have appeared in peloton for Road Bike Action. Conversely, the overview features that I typically did for RBA would never suffice for peloton. I really enjoyed the diversity. However, Hi-Torque hasn’t taken kindly to having an ex-employee (Brad) start a new magazine. Getting caught in the middle was zero fun, but then no one ever enjoys being collateral damage. For a period of time I put the Swiss Cross up as my profile pic on Facebook. That didn’t seem to phase anyone, so when RBA’s ad sales director pulled me aside at Interbike and told me, “You can’t freelance for four magazines,” I responded, “I’m not; I’m freelancing for three.” I added, “Look, I’m a freelancer, which means I’m a hooker. If you want me to spend the night, marry me.”
I admit, I was impressed when they offered me a full-time position. They offered to create a special status for me, so that while they didn’t want to see most of their editors more than four or five times in a month, they expressed a strong desire to have me in the office all five days a week. I’d have the opportunity to brainstorm ideas on the hour-and-a-half drive each way to and from work and I’d be liberated of the need to care for my year-old son on a daily basis. Though the allure of the position was strong—especially because their urgency was so great they never put an offer in writing—I realized that as a lowly blogger publishing a new piece five days a week probably hadn’t prepared me for the rigor of their publication schedule. I decided the best thing I could do was allow them to hire someone more qualified.
It used to be that in working as staff for a magazine you exchanged the freedom to freelance for a steady paycheck. It was a Faustian trade, I tell you. Today, though, we have a much better arrangement, thanks to 1099s. The good news in this is writers like me who are unencumbered by the strictures of employment used to face a dizzying array of possible homes for our freelance work. It was utterly confusing to get up each morning and wonder who I should pitch for which story. That needless task has been solved for me, though. The more my name has become associated with peloton, the less other magazines have been willing to work with me. I’m pretty introverted, so having the phone ring less with offers of work has lifted a tremendous burden from me.
Of course, I still query other magazines from time to time, but I really do it just to keep appearances up. I really don’t want my name getting around too much; that might get confusing for readers.
Though my involvement with peloton has been strictly freelance, the assignments I’ve tackled have been some of the most challenging and rewarding of my entire career. The chance to have my analysis of greats like Eddy Merckx, Fausto Coppi and Claudio Chiappucci appear alongside never-before-seen photos from some of the finest photographers in the biz puts a smile on my face while helping to pay the rent. Life is good.
So what’s the point of this story? First, it’s to say thanks (again) to Radio Freddy for giving me a chance to reinvent myself as a writer. That I’ve carved out a niche for myself as an author in the bike industry is both incredibly rare and something that came about as a direct result of my involvement in BKW. What has also been truly gratifying are the people who have come forward to tell me how much they enjoyed BKW and even some instances where other writers have noted how it influenced their desire to write or what to write about. That there are other blogs out there that owe some of their inspiration to BKW is something I’d never have guessed would happen.
But I’m not the only person who re-entered the bike biz due to BKW. Radio Freddy is back among us. I guess this sport is a bit like some viruses—once in your system it’s there for good. His re-entry has created an opportunity for us to collaborate again, though our involvement will be found at another web address.
To find out his real identity and see what he’s up to, pick up Issue 10 of peloton.
Image: Brad Roe