If you had asked me where the Willunga Hill was five years ago, I’d have probably guessed New Jersey. Now I know the aforementioned topography can be found in Australia, and serves as the major climbing obstacle in the Tour Down Under, the January kick off to the pro-cycling season.
The TDU hits the Willunga Hill tomorrow and wraps up on Sunday with a circuit around Adelaide.
Shortly, the world’s top pros, the lion’s share of them Europeans, will battle head winds and dash for finish lines in Qatar. They’ll move on to Oman after that.
There is a reason to this globe-trotting rhyme having to do with climate, sponsorship and expansion of the cycling brand. While some small races (Etoile Besseges, Challenge Mallorca, et. al.) do stud the late winter calendar in Europe, the UCI has sought to jump start its season by traveling to the weather. In this context, Australia, Qatar and Oman make a lot of sense as venues.
Further, deep pocketed sponsors in those countries want pro racing. Qatar, in particular, is forcing itself into the international sporting scene, not only hosting an annual, but also securing the football World Cup for 2022. The UCI, in pursuing a more global strategy to growing the sport, are understandably happy to sanction big bike races for big money in small, wealthy nations.
But while the Tour Down Under stokes the fire of sporting passion in Australia and the burgeoning presence of Aussie riders in the pro peloton, one has to question the strategy behind events in the Middle East. With exactly zero representation on the ProTeams, Qatar and Oman are not exactly hot beds of cycling passion. Race video shows long straight stretches of dusty roadway occasionally dotted by small bands of curious onlookers.
Other than cash and carry commerce, what is the real point?
The Tour of Beijing this fall highlighted the profit-centered strategy of the UCI in stark detail. Many top teams were reluctant to participate but were then seemingly strong-armed into showing up by UCI head Pat McQuaid, who wrote a memo threatening the sponsorships of teams who failed to toe the line. The Tour of Beijing is put on by Global Cycling Productions, a for profit organization that lives within the UCI headquarters in Aigle, Switzerland and staffed by senior UCI officials.
Over the last two years the UCI has been assailed from most quarters, criticized for their stewardship of the sport in the areas of doping control, equipment standards and rider safety.
This week’s Group Ride examines the nature of globalization, its positives and negatives. Few would argue against the good of expanding cycling to a global audience, but is simply following the money the best way to do that? Without connecting top level races to roots level organizations, is the UCI actually succeeding in making cycling more popular? Or do you see the shift of the race calendar out of Europe as simply a dilution of the cycling brand, designed to enrich the governing body? What are the positives and negatives to this new paradigm?
Image: CJ Farquharson, Photosport International