By now you’re aware that there’s a relatively new kid on the block in terms of bike magazines. Peloton magazine is entering its second year of publication and is growing like an adolescent with an overactive pituitary. Which is a good thing in this case as we don’t have to buy it any clothes. I’m grateful to every one of you who has already subscribed to the magazine. You lot can drop back by later when the real post for today is finished.
This is a sales pitch pure and simple.
There’s always some fine print, so let’s get that out of the way. I do a lot of work for peloton. Most months, they are my single biggest source of income. They purchased that ad at the right. I’ve been bought and paid for. (Hey FTC: Are you happy now?) That said, no one asked me to write this post. As per usual, it’s from the heart.
You may notice that the ad mentions a discounted subscription. While you don’t have to be an RKP reader to get this deal, currently this blog is the only place outside of peloton that this is being advertised. That should tell you something about highly regarded the RKP readership is.
If you haven’t already subscribed to peloton, please tell a loved one to get you this for the holidays. One of ‘em; we don’t care which holiday.
Brad Roe, Tim Schamber, Ben Edwards, Adam Reek and the rest of the team are doing something truly different. This isn’t just a great bike magazine, it’s a great magazine, full stop. They are a great media company. They are doing something to show that artful photography and prose printed on paper still matters, that there’s a place for quality in this world, that we don’t need another commodity focus-grouped into existence.
And here’s the other trick: If you think they’ve been adventurous so far (and they have), with more readers, their budget grows to do even more surprising things. Years from now, I suspect one night you’ll finish an issue and as you set it down you’re going to wonder, “How did we ever get along before there was peloton?”
I ask myself the same thing every damn day.
And if that wasn’t enough, check out this preview of Issue 08.
Fuel for the ride. Indeed.