It’s not every day that a bike company makes a bike that is ridden to a Grand Tour victory. And even for those that do, having the winner drop by your office is less common. It was a big day in Morgan Hill for the Specialized staff to have Alberto Contador come by for a tour of the facility. It was an occasion that gave founder Mike Sinyard a chance to address the staff in a way he seemed born to do. In his introductory remarks you could see each of those sides of the man that have made Specialized a revered and feared (detested?) competitor: He was at once a passionate bike enthusiast, a visionary business leader, a staff cheerleader and the strictest of taskmasters.
After Mike and Alberto addressed the staff, Tom Larter and crew gave Alberto and the cadre of pressies a tour of the Specialized HQ. As Alberto was being shown the first Specialized road bike, the Sequoia, Alberto spontaneously began telling the story—in broken English and sound effects—of how he removed the brake cable braze-ons from the top tube of his first road bike with a grinder and then made holes in the top tube for internal cable routing. When he lacked a verb he went with “Vvvvv-vvvv!”
I was struck by how comfortable he was telling stories of his past, that he understood his place as a champion and how those stories of a humble beginning inform a portrait of someone. While he moved with humility, he was the epitome of someone comfortable in his own skin.
Scott Holz is the head of Specialized Bicycle Component University (SBCU) and arguably one of the world’s foremost authorities on fit. His résumé includes stints at places like New York’s Signature Cycles before deciding to teach others how to fit riders. His enthusiasm for the reach Specialized has is infectious.
This is the bike cage that holds the bikes ridden by SBCU students. Each attendee gets to ride both road and mountain bikes.
I don’t even recall what Mike was talking about during this part of the tour, but what I found remarkable was how comfortable the two were with each other. So often I see deferential interplay between athletes and sponsors, sometimes the sponsor bowing to the star athlete, sometimes the athlete genuflecting before the meal ticket.
These are but two of the many show bikes (as in for Interbike) that Robert Egger and his crew have created over the years. These “Go-Go” bikes incorporated a martini mixing station which Larter is showing off, a pannier purse compartment and handlebar-mounted compact make-up case for the go-go girl on the, uh, go.
Within the Morgan Hill facility lies a fully-functional Specialized Concept Store to give the big red “S” a chance to showcase what it believes best practices to be. It’s accurate down to the last detail, even including other brands where Specialized thinks the best fit is. Alberto stopped to check out a photo of him with Sinyard and the Giro trophy following his win earlier that year.
Following the tour we went out for the lunch ride, of which you’ve already seen photos. Afterward we grabbed lunch and then did a final press conference interview before heading for airports. Rather than rehash the entire interview here, I’ve selected some highlights.
On the responsibility of team leadership: “I am the leader of my team. I need to movtivate all my teammates for victory.”
Regarding BMC and its many acquisitions: “If you’re going to look at the entire season, they might get a lot of great results, with a good program. If you look at the Tour de France, I don’t think all those new riders are going to make a great team.”
On the difficulty of the Giro: “There should be a little more control. This year there was a stage that was 7.5 hours. That day went a bit over. We climbed the Giau and Marmolada; it was just too much. I think with shorter stages the race is more beautiful because the riders are fresher at the finish.
On PR: “I believe it is very important to come here to meet with the sponsor and to interact with the fans. Social networking, like Facebook, is very important.
On Team Sky: “For sure, it is a very strong team and they will have a great roll in the Tour de France. But considering the overall win, there are teams that are better than Sky. BMC, RadioShack, Saxo Bank (laughs).”
On being beatable: “There is nobody in the world who is unbeatable. Everyone prepares for the win, but there are many factors, many variables that a rider can’t control, so no one is unbeatable.”
On his relationship with Specialized: “I definitely feel very lucky to have good companies to support me. For sure I feel that Specialized is the one that is more in touch with me and more follow my demands and inputs.
On Lance: “With Lance, we both had the same objective. I respect that he was a great champion and that he had this ambition of winning. I would have thought that our relationship would have been closer. I believe that if we were to meet now, our relationship would be very different.”
On Bruyneel: “I perfectly understand it [his relationship with Lance]. Like many people say, Lance and Bruyneel are one person. They made history together. The relationship they had—we couldn’t build up in one year. He was staying more with Lance; even though I understood it, it was difficult at times.