In Fast Company
I’m partial to any occasion that gets people into a bike shop for a reason other than pure commerce. Bike shops have always been a part of my sense of community, even if that shop is 100 miles away. The best shops find ways to make themselves part of the social fabric of the cycling community and when it does happen, the benefits can be profound and unexpected.
Cynergy Cycles, the flagship among Specialized‘s Concept Stores, held a charity event to benefit Right To Play. The organization targets children in areas ravaged by war and disease, using the transcendent power of play and sport to heal those children and help them chart a better future for themselves. The tie-in to Cynergy came through Specialized which sponsors Team HTC-High Road, one of Right To Play’s Global Corporate Partners.
The shop sold 100 tickets to the event at $100 each. For that, attendees got a dinner catered by Wolfgang Puck (it was quite good), wine, beer or coffee (perhaps all three?), a gift bag and $25 gift card to Cynergy. Better yet, they got to meet the HTC-High Road squad for the Tour of California and were entered in a drawing to win a Specialized S-Works HTC-High Road team frame set.
Another 10 folks got their picture taken with the team for their $250 donation.
Emcee for the event was Phil Keoghan of The Amazing Race and NOW: No Opportunity Wasted.
And while I was pretty jazzed to see Mike Sinyard and meet Allan Peiper, it may be that the biggest stars of the evening had neither the last name Goss or Van Garderen. Specialized was showing off one of a handful of the McLaren edition Venges and the local McLaren dealer was on-hand with both a chassis and working MP4-12C. You’ll pardon me if I tell you it was the sexiest thing in Santa Monica that night.
I’m keen to learn more about the McLaren edition of the Venge. I’m aware that it enjoys its own layup room, its own (much lengthier) layup schedule, not to mention its own blend of carbon fiber. That’s probably as close as I’ll come to the bike though; at $20k, I doubt they’ll be loaning any out for bike reviews. So far, they seem to be most popular with McLaren customers, who are picking them up as the ultimate fashion accessory.
Stuff like this just doesn’t happen often enough. A few PROs, a cool new bike, an amazing car and more than $12k raised for charity. Not bad.