Some years ago I was sitting in an editorial meeting for a magazine when the topic turned to lifestyle and how to portray the roadie lifestyle in a magazine. It quickly devolved into a debate about just what the roadie lifestyle was. What was the bullseye at the center of the roadie lifestyle. Was it the double century crowd? Was it racing? Was it bike commuting?
In the 1990s, there weren’t that many people who were passionate about bike commuting or the prospect of a social revolution based on the concept of the bicycle as primary transportation. Fortunately, that has changed. But back then, the idea of making commuting the centerpiece of a magazine’s editorial mission seemed like suicide to me. Similarly, the fact that some double centuries may only get two or three dozen entrants makes them outliers even-wise and not a donkey you want to pin your tail on. Even centuries don’t typify the riding life of most riders; after all, they may only do two or three in a year. Racing? Most of the people I ride with don’t have a racing license anymore.
My opinion is the same now as it was then: The center of the bullseye of the roadie lifestyle is the group ride. If you hope to reach cyclists with a lifestyle publication in print or on the web and you don’t get what a peloton is, you’ve already lost the battle.
As the day-in-day-out social nexus of the riding community anywhere I’ve ever lived, group rides do more for cyclists than provide a great way to train. They offer the community a valuable way for riders to get to know each other and form bonds beyond the sweat that drips off them. I could never live some place that had no group rides.
So this week’s FGR is a bit different, a bit more literal, as it were. Tell us about the group rides where you live. Are they year round? How many riders show up in-season vs. out-of-season. Does it slow down in the off-season? Does it have a killer name? Is it the same course each week, or do you switch it up? How long? How fast? And finally, are there so many riders and rides where you are that you have a menu to choose from come Saturday morning?
You never know what might turn into a feature for someone.