The concept store business model takes a certain amount of heat from cycling enthusiasts. On the one hand, they tend to be beautiful stores. Merchandise is well-displayed, everything is clearly priced and their stock is often relatively consistent (i.e. they tend to keep your favorite tire in stock). Of course, the critical view is that they are homogenized, expensive and squeeze out any line that is remotely competitive with the primary line, be it Trek, Specialized or Giant.
Cynergy Cycles is a Specialized Concept Store in Santa Monica, California. In an attempt to help break the perception that a Specialized Concept Store has very little that isn’t Specialized, they invited customers and representatives of a few of their European lines to come and mingle one evening. As I’m a fan of anything a shop can do to break up the business-as-usual approach, I made sure to drop by.
The Buru promises to be the only top you’ll need on a moderately cool day.
Handlebar Coffee Roasters is a new line of coffee and café in Santa Barbara.
The owners are former PROs Kim Anderson who won the Route de France in 2009 and Aaron Olson who won stages of the Tours of Ireland and Poland among other achievements. Both are alums of Bob Stapleton’s High Road (previously T-Mobile) formation. They are genuinely charming folks with a real passion for coffee.