A new publisher is entering the market and is about to launch a new road bike magazine, called peloton. Let’s ask the question: Do we really need another road bike magazine? After all, in English we have Bicycling, Road Bike Action, Road, Cycle Sport, VeloNews, Pro Cycling and will soon have Paved.
Magazine aficionados will argue that Bicycling and Cycle Sport are meant for entirely different readers. One is obsessed with European professional racing while the other doesn’t yet know who Bjarne Riis is.
It’s the same way for writers. The story you would write for one editor isn’t remotely like the story you’d write for another. It’s a big reason why Red Kite Prayer exists and why I’ve been working freelance for a number of different outlets; to do the same sort of story for the same outlet month after month is a challenge. At a certainly point it becomes difficult to get up in the morning and make the donuts yet again.
What little I know of peloton so far is that it will be a pretty fresh take on what a bike magazine can be. It reminds me of what I was trying to do when I launched Asphalt. In my limited interaction with the publisher so far, I’ve been impressed. Rarely—if ever—has anyone ever asked me for “more honesty.”
I’m told the big reveal will come at Interbike. Until then, we’ll have to dig on the teaser film.
Image courtesy www.michaelcrook.com.