peloton magazine

A new publisher is entering the market and is about to launch a new road bike magazine, called peloton. Let’s ask the question: Do we really need another road bike magazine? After all, in English we have Bicycling, Road Bike Action, Road, Cycle Sport, VeloNews, Pro Cycling and will soon have Paved.

Magazine aficionados will argue that Bicycling and Cycle Sport are meant for entirely different readers. One is obsessed with European professional racing while the other doesn’t yet know who Bjarne Riis is.

It’s the same way for writers. The story you would write for one editor isn’t remotely like the story you’d write for another. It’s a big reason why Red Kite Prayer exists and why I’ve been working freelance for a number of different outlets; to do the same sort of story for the same outlet month after month is a challenge. At a certainly point it becomes difficult to get up in the morning and make the donuts yet again.

What little I know of peloton so far is that it will be a pretty fresh take on what a bike magazine can be. It reminds me of what I was trying to do when I launched Asphalt. In my limited interaction with the publisher so far, I’ve been impressed. Rarely—if ever—has anyone ever asked me for “more honesty.”

I’m told the big reveal will come at Interbike. Until then, we’ll have to dig on the teaser film.

Image courtesy

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  1. Mr Blue Sky

    Nice! Kinda makes me nostalgic for Winning (remember that?) Good luck to them in this digital age. Hope there are still enough luddites like myself who will support them!

  2. Waffles and Steel

    It’s interesting that we’ll have eight cycling magazines (and maybe twice that number of tattoo magazines on the stands), yet the readers of this country can no longer seem to support a serious weekly news magazine anymore.

  3. Souleur

    Sweet! I do think there is room for an honest bicycling/cycling journal. I may look at these magazines a little different, but it really is alot like your local education & schools. You start any given study at a remedial level, then graduate up to the undergraduate, and scholarly levels.

    Bicycling is a remedial magazine at best. Anyone who gives cliff-notes on a $7k bike is oversimplifying the bike. Now that is not a knock on them, there are some readers that really don’t know more than that.

    Road is a worthy read and I like it. Rogers does a great job w/it.

    Rapha also has a great and insightful group of journals and work as well.

    To each their own, and I hope they all do well as they each address a niche in the group of cyclists. Some are cutting their teeth, some know the nuances of the pedal stroke of each rider. I hope to read the ‘paved’ and ‘peloton’ soon.

    1. Author

      Waffles and Steel: That’s an insightful observation, even if it is unfortunate. But as long as Time magazine is still out there, I won’t moan too loudly (just don’t get me started on the decline of the LA Times).

      Souleur: Your wait won’t be long.

  4. Troy M

    Funny there has been no mention of Rouleur magazine thus far in the discussion. It is the current standard bearer for what a cycling mag can be.

  5. Twones

    Souleur. FYI Rogers is part of VeloNews not ROAD. Neil Browne left ROAD a year ago. Thought I would clarify that huge clerical error.

    1. Author

      Troy M: It’s true I left Rouleur out of my brief list. They do good work, but I rarely see it; I was on the comp list while Asphalt was publishing, but when that went away, so did the love from Rapha. Souleur did mention them, to be fair. I think what ultimately hurts Rouleur is the fact that you can’t find that publication on the shelves of 99% of all bike shops and book stores, so unless you’re willing to subscribe, you may never see it and that puts it in a different class from the other publications mentioned in my post.

      Twones: You’re right about Rogers being a VeloNews guy. The fact that Road has been a man down for more than a year makes the loss of Schamber particularly acute. It’s hard to say just how many hats that guy was wearing while still at H3. One thing is certain: His workload will actually ease a hair.

  6. Pingback: new cycling magazine - what do you read?

  7. Jason

    Looks very worthy of checking out. Good luck to them. The road seems to produce and support some really great mags (Rouler, Embrocation, etc.,) as well as great sites like Red Kite Prayer.

    I know I have tried to market my mag a couple different ways on the mountain side of things and find it difficult in today’s market. Print is costly (for both the publisher and the reader), the eMag is viable option, but convincing folks to pay for something they read on the Net (a place where some much is free, or “free”) is not easy. Anyway, I’m off topic here…. Good luck to Peloton, look forward to reading a copy soon.


  8. Troy M

    It seems Peloton has some new competition in road magazine market. I just picked up the premiere issue of Paved at Barnes and Noble a few nights ago. It is definitely a fresh slant on roadie mags as compared to Bicycling or Procycling. The photography, design and general production values are superb, but the actual written content is a bit lacking when taken as a whole. Maybe I have just been reading the Altantic and the Economist for too long.

  9. Troy M

    Not a letdown at all. I would rate Peloton second only behind Rouleur in my personal ranking of the current roadie mags. Peloton is miles ahead of everything else.

  10. Troy M

    Sorry I meant to say Paved is second only to Rouleur in my personal ranking of current mags. It will be interesting to see how Peloton compares once it hits the news stands.

  11. Bike Critic

    Saw PAVED. Looks like a mini ROAD to be honest. ROAD used Kristof Ramon many issues ago I think so it’s not original. Also spotlighting a photog in PAVED ala ROAD. When is the next one hitting?

  12. Terranova

    I believe The Question should be, do I need another online subscription?

    Now, cue the horns. The second issue of Paved, Padriag, ‘specially the coverage of the Cross Worlds in The Basque Country is one-million candlepower transrational genius.

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