Friday Group Ride #34
Great movement is afoot. The tides of change rise with the moon and deposit treasures of all sorts on the shore of our cycling beach. Holy Moses! That’s a horrible metaphor.
Anyway, so far we’ve seen: Contador to Sungard – SaxoBank, Greipel to Omega Pharma-Lotto, Fränk and Ändy Schleck to Luxembourg – TBD, Jurgen Van de Walle to Omega Pharma – Lotto, and many more strong support riders shifting allegiances and lining up behind new leaders.
The one that sticks out for me is Team Radio Shack. This is a sponsor that got into the sport based on the ability of Lance Armstrong to draw eyeballs to their brand at the world’s biggest sporting event, the Tour de France. Now that Armstrong has ridden his last Tour (not to mention the questionable attention he’s attracting while under federal investigation), the Shack has a very large hole to fill.
Wanted: Tour de France winner not named Contador.
Johan Bruyneel and his seemingly deep-pocketed backers have to do something big, and they need to do it now. Star of the future Taylor Phinney is not going to win the 2011 Tour de France. We could talk about when the young American star WILL be ready to vie for the French podium, but we know it’s not going to be next year, so that leaves the transfer market.
With Contador estranged from Bruyneel, the next, obvious choice is Ändy Schleck, who looks like the only rider with a shot at besting the Spaniard. Schleck has left Bjarne Riis’ Saxo Bank team, but the Luxembourg-based squad he’s rumored to be leading has yet to coalesce. Though the overwhelming odds are that that team will in fact form, is there the outside possibility that Schleck could be coming to America?
The shadow player here could be Trek. With Armstrong’s exit, the American bicycle maker is losing its best representative in the pro ranks. Of course, Contador and Schleck both rode Specialized bicycles to Paris this year, and that can’t sit well with the big wigs at Trek. They too have a stake in placing a big winner at the Shack, if only to peg back Specialized who seem to have taken over as the top US brand.
As unlikely as it seems, a case could be made that Radio Shack and Trek need to make a hard run at Schleck or suffer the financial consequences. It’s no secret that the young Luxembourger has maintained an almost obsequious attitude toward Armstrong over the past year. Is that simple respect or business savvy?
If this odd scenario doesn’t play out, who will lead the Shack next year? Will they really bet their season on the aging legs of Leipheimer and Kloeden? Or is there another possible answer that we’re just not seeing? Does Janesz Brackovic become the new kid on the block? How salable is he as a marketing asset?
What do you think?
Photo: Jake Schoellkopf/ASSOCIATED PRESS