FGR #22 Wrap

Every now and then you ask a question that serves up its own seemingly obvious answer. Like the time I was in high school and called the local radio station to see what time they’d play the midnight album. The DJ hung up on me.

Stage 1 of the Amgen Tour of California was designed for the sprinters and to the degree that you prefer the obvious or unsurprising, Mark Cavendish of HTC-Columbia served up a win on schedule just like he’s been doing all season.

Oh, wait. Scratch that. He had a lousy spring thanks to an infected tooth and his teammate André Greipel bitched about being the better sprinter and being banished to the Giro when he ought to be the team’s chosen sprintmeister in the main event.

He’d probably have a case if he had scored even one stage win in Italy. As a result, the look of satisfaction and pleasure on Cavendish’s face looked … genuine. Having an adoring audience seems to matter to him.

You wonder if Cavendish won a sprint with no audience present if he’d celebrate as visibly. If a tree falls in the forest….

It’s hard to know how the land of chaos can transmit video while a sophisticated production in California can’t. Let’s just file this under “bygones” and go with the belief that it won’t rain again this week.

On to those catalogs.

Most of the love we heard for catalogs were for the old Bridgestone catalogs produced by Grant Peterson back in the 1990s before the Japanese manufacturer pulled the plug on its American bike operation.

Let’s try that again: For most of you, your favorite catalog hasn’t been printed in roughly 15 years. If I didn’t know better, I’d accuse each of you of being the paper equivalent of a luddite. But that’s not the case. Anyone who ever saw a Bridgestone catalog came to appreciate almost immediately just how insightful and involved the catalog was. It was created by people who cared as much about cycling as a means of personal expression as they did the bicycle as an extension of beauty.

The only present-day catalog that anyone expressed any affection for was Rapha’s. And while I had never considered the possibility that the old Bridgestone catalog had something in common with the Rapha catalog of today, it’s easy to see the parallel. Stylishly evocative imagery evokes less the perception of a premium brand than a particular outlook on cycling itself. Ultimately, you’re sold on your own love of the sport rather than just some cool piece of gear.

I suppose it’s not so much different from prostitution, which is generally sold on your imagination of the events to follow, rather than your attraction for the specific service provider. Between our increasing environmentalism and our desire to be sold on our own love, that may explain why the big mail order outfits don’t attract the same level of excitement they used to enjoy.

Oh, and for those of you who want to win some stickers, you need to step up your efforts; SinglespeedJarv nabbed them for the second week in a row.

Images: John Pierce, Photosport International

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  2. todd k

    I’m glad that Cavendish is getting some victories. I find him bratty, and that is not necessarily a bad thing. Particularly in a sprinter. He is often a bit over the top with his comments, but it adds some flavor to the peloton…. plus it helps us hype up the potential battle for Green in the TdF between Cavendish and his lead out man Renshaw vs Farrar and his lead out Dean. You know, Farrar says Dean is the best in the business right now…..

  3. MattyVT

    My favorite catalogs were from Craft when they sponsored CSC around 2005. I found the images of euro pros logging miles in cold, damp conditions like I had outside my door very motivating. It wasn’t all about Cancellara, Frank Schleck or Sastre, but instead about domestiques that were putting in the miles and getting ready for war.

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