SRAM’s New Group: Apex
Twelve years ago the Sea Otter Classic was a collection of bike races with some industry friendliness thrown in. It is an unusual event in that it embraces nearly every discipline of bike racing going. Back then, people hung out to watch the racing and during the road events, Laguna Seca’s famed corkscrew would host dozens of spectators. Mountain bike teams would set up their rigs in the infield and a handful of companies would set up small expo booths.
There’s road racing, cross-country, downhill, dual slalom and more. Throw in a 24-hour event, an alley cat and some track racing and all that would be missing would be the West Coast’s first spring ‘cross race. Yes, Virginia, there is a pump track if air time is more important to you than speed.
Today, the Sea Otter boasts an enormous expo, larger than Mammoth Mountain’s was back in the late ‘90s. Every company that has a serious presence in racing has a rig there to support their race programs and generally provide limited support to their customers. Bike shops sell everything from tires and tubes to helmets and cassettes. Frame builders show off their latest creations.
There’s stuff for kids to do, right down to races of their own. And they can meet the Sea Otter mascot.
Periodically, attendees will see a cordoned-off area with a bunch of (mostly male) journalists taking notes and pictures with impossibly small cameras. The fact is, Sea Otter has becoming the go-to locale for product introductions that weren’t ready for the prime time of Interbike. Truly, unveiling a product at Sea Otter can be advantageous to a company. How many story lines can you really hope for the press to cover at Interbike? For those companies constantly on the move, Sea Otter gives you a way to space out product intros so that a company can get press on a more year-round basis.
SRAM took the opportunity to announce another road group, Apex. So what’s the big deal? Gearing. With Apex, SRAM has slain the triple. Apex does a good deal more, though.
With a possible low gear of 34×32, Apex can get any cyclist up any hill. It carries a suggested retail price of $749, which is impressive given that Apex enjoys a 10-speed cassette and can be used to build up a 16-lb. bike. Theoretically, it will appear on bikes as inexpensive as $1500.
Some years ago I wrote that Shimano’s 9-speed Ultegra group was the best value in road groups ever produced. It was available in both double and triple versions, could easily build a 17-lb. bike and could be purchased at retail for $600. All in all, a fantastic value. I stood by that analysis until Friday. Last Friday.
Apex has the ability to make road cycling friendly to a great many people. I’ve seen plenty of new roadies ride around in a 39×23 and ask me what to do if they encounter a hill. Those days are—once and for all—over.
Apex comes in four
cassette sizes: 11-23, 11-26, 11-28 and 11-32. Walk into any shop in America and you can talk to a salesman who has sold mountain bikes just because the customer was overweight and was concerned about having gears low enough to get up a hill near home. Apex solves that issue—even for San Francisco. SRAM refers to the new system as WiFLi—Wider, Faster and Lighter.
Two different rear derailleurs were designed for Apex. The 11-23 and 11-26 cassettes work with a traditional short-cage derailleur while the 11-28 and 11-32 work with a longer cage version. Price and gearing are the only details that make Apex noteworthy. Everything else about the group is just very … SRAM. By that I mean the levers feel like every other SRAM lever I’ve ever used.
One of my issues with Shimano’s more affordable groups has been the degradation of shifting performance and lever feedback as price drops. In the Sora and Tiagra groups it’s been bad enough that I always steer people away from bikes equipped with those groups. By contrast, the Apex levers feature very firm spring response. There’s no mistaking when or how far you’ve shifted.
I refuse to discuss Campy’s “affordable” groups in this post. I haven’t seen anything less expensive than Chorus on the road in years. For reasons I can’t explain, I’m suddenly reminded of the scene in American Beauty—“It’s all I smoke … It’s $1000 an ounce.”
Similarly, the brakes feel like every other set of SRAM brakes I’ve used. In short, they stop. The constantly shifting sand underlying Shimano brake performance can be a colossal frustration. And since when did a less expensive bike have a reduced need to stop? Does it really make sense than Dura-Ace, Shimano’s most expensive group, would have the greatest stopping power? I’m thinking new riders want to be convinced they’ll stop in plenty of time. After all, a good deal of getting a new rider into roadiedom is reassuring them that they will have sufficient control over their bike.
The cranks come in three versions: 53/39, 50/36 and what is likely to be the most popular, the 50/34. And because we’re talking SRAM, they are available in lengths from 165mm to 180mm.
So after sitting through the dog and pony show, I headed back to the booth the next day for a test ride of the group. We’d do a 1.5-hr. loop culminating in the climb back into Laguna Seca. For those who have never visited the race track, the access road is a roughly 1-mile climb that reaches grades of 16 percent. Armed with a 34×32 low gear, we were assured we could remain seated for the whole of the climb.
Our guide for the ride was Michael Zellman (above), the PR manager for road products at SRAM. One of the features of Apex is its compatibility with other SRAM groups. To prove the point, Michael substituted the rear derailleur on his Red group for Apex and replaced his Red cassette with an Apex 11-32 cassette (probably added a longer chain, too). Boom. Mountain climbing machine.
Of course, the big question regarding the cassette is the spacing. Little known secret: You are most apt to notice a problem with spacing when you’re at or above threshold. If the jump is too big, you’re heart rate will go up just out of sheer frustration. I tend to notice this when I’m upshifting to find a bit more meat and my concern was that jump from 32 to 28. It wasn’t a problem. The biggest jumps come elsewhere in the cassette.
While I’d like to have a chance to get 1000 or so miles on the group, what I can say for now is this: In a pinch, you could easily do a fast group ride with the 11-32 cassette. It’s true that a triple would offer smaller jumps between gears; however, most triples will replicate roughly six gears and weigh an extra 10-15 percent more than the Apex solution. And Apex gives you more low-end and more high-end gearing than the average triple would.
This is, in all likelihood, the best value in road groups we’ll see for years to come.
Cutting the chase: the image above, which I snapped on the way back into Laguna Seca and right about where you’re certain that a 16-percent grade can only be attributed to engineering compromised by methamphetamine is, I believe, the lasting image that SRAM would like to convey. On the right, the past. On the left, the present.
Stay tuned for a more in-depth review.