Okay, so let’s begin with the disclosure. You’re already aware that Mad Alchemy is an advertiser here at RKP. Radio Freddy at BKW had reviewed some Mad Alchemy product and my interest was piqued by his review of the Mango Love. Pete Smith, the proprietor, got in touch to ask about ad rates; I was thrilled to hear from him. I responded by telling him I’d been curious to learn more about his embrocations. I had read the copy on his web site and it seemed apparent that he was doing more than just making some heat-bearing smelly leg creams. Proper embrocation seemd, well, a bit of a crusade for him.
He struck me as an all-in sort of entrepreneur. Pardon me while I dig him.
Pete sent a few products to try and began advertising. I’ve tried them all, and while I like them all, the product I’ve decided I most need to review is the Russisch Thee, a warming embrocation. He classifies his embrocations according to whether they warm or not and then he includes a “burn meter” to show you, relatively speaking, just how much heat they will generate. Honestly, there are a few European embrocation companies that could learn a thing or two about clear descriptions from the Mad Alchemy site.
The Russisch Thee, or Russian Tea, is named in honor a holiday drink Pete’s mother-in-law used to make. In its description he says its flavor is characterized by notes of cinnamon and clove with a hint of citrus. Pete considers it a “medium heat” embro.
I should stop here and level with you about something else. I’ve become a complete embrocation junkie. The way some women purchase perfumes or smelly candles I collect embrocations. Nothing against perfumes or smelly candles, mind you; I used to ride by Yankee Candle and love their candles to this day.
Where were we? Oh yeah: With a diverse assortment of embrocations to choose from in the morning, I’ve come to associate certain smells with specific conditions. In a funny way, it’s become a sort of double-check on my reading of the weather forecast.
Of course, that’s not to say I don’t get my choice wrong sometimes. However, to that point, I’ve come associate the smell of cloves, cinnamon and orange—the three leading aromas of the Mad Alchemy Russisch Thee—with a chilly day, a day that won’t reach 50 degrees.
The texture of Russisch Thee is creamy without feeling greasy. The orange color makes it easy to tell where it has yet to be massaged in sufficiently.
The heat in the Russisch Thee comes from capsicum; hot stuff indeed. It’s important to note that unlike with some embrocations where the heat comes on almost immediately, capsicum can take a little while to heat up. Be careful not to reapply just because you don’t feel anything initially. If it’s a cold morning, you might not want to leave this to moments before rolling out the door or those first few kilometers could be chillier than you had in mind. That said, when this stuff does get rolling it lasts longer than a four-course meal. Six hours is my rough count.
Naturally, anything that can make a 45-degree day feel like 70 degrees to your legs is something you’ll want to wash off your hands STAT. With a base of beeswax and shea butter it washes off with ordinary soap—no muss, no fuss.
On his site Pete includes an unusual endorsement of the Russisch Thee. Of all his embrocations, its the one he says he uses on race day.